Essays on Alcoholic Beverages

Response 1

I agree with your opinion that Google is likely to have a data monopoly. As a matter of fact, the company is not a pure monopoly but has a monopoly on data. The company is distant from a monopoly in terms of the whole range of internet services (Investopedia, 2015). Most of the people prefer Google in searching the web to its competitors including Bing and Yahoo, among others due to the extensive availability of information it offers. It boasts of offering some of the most well-liked digital products. According to Martin (2015), Google’s search engine has turned ...

Business Audit: Coca Cola

Business Audit: Coca Cola

Executive Summary

This report takes a look at the business audit of the Coca-Cola Company. After introducing the audit, a brief background of the company is given. This is followed by a macro-analysis of the company. This analysis deals with the management tool i.e. PESTLE which details Coca Cola’s political, economic, social, technological, legal and environmental analysis. This is followed by a micro-analysis i.e. the financial data relating to Coca Cola. The competitor analysis of the company is next in line. This includes the strategic groups in Coca Cola’s line of business. A perceptual mapping ...

Introduction

The beer industry in the United States is a multi-billion venture estimated to generate about $137 billion dollars annually. Besides, it is estimated that the United States consumes about 7.3billion gallons of alcoholic products annually. Nonetheless, the potential of growth in the industry can be harnessed through taking advantages of the opportunities that abound in the market but also being mindful of the imminent threats that threaten stability and growth of the industry.

Opportunities

Potential for the industry to expand globally and exploit consumption in the emerging markets The U.S beer market is tough for new entrants; however, international evolution ...

Study Statement

According to WHO, the Americans are not the most drinking nation in the world with 9.43 liters of pure alcohol per person per year. However, this is a third higher than the world average (6.1 liters) and is far beyond the threshold (7 liters), after which scholars observe degradation and degeneration of the nation. According to the most recent data of the Center for Disease Control and Prevention, the US financial losses from the abuse of alcoholic beverages by citizens of the country make up 223.5 billion dollars a year. In addition, there are two tendencies in the United ...

“Food Advertising and Marketing Directed at Children and Adolescents in the US”

Mary Story & Simone French Mary Story and Simone French raised certain important issues in the study devoted to the analysis of food advertising and marketing aimed to govern the opinions of children located in the United States. The authors stand to the position that the companies treat adolescents and children as the major partners in the promotion of the food or relevant goods in this industry. From this perspective, children become the primary objective for the managers of the companies that concentrate on understanding of the needs of these children and this interest. Meanwhile, children are believed to have ...

Abstract

The topic of 'Making Fun of Americas Drinking Age Being Too High' is a fascinating topic that needs immediate attention. The idea of minimum drinking age in America is a controversial issue. The U.S. has a law that allows people who are twenty-one and above to consume alcohol. On the contrary, there are a large number of underage drinkers. Some thinkers feel that this law is going a mile in reducing the number of alcoholics in America. On the other hand, some strategists advocate for the need of lowing the minimum drinking age. The county needs to emulate other ...

Introduction

Contemporary business landscape places numerous pressures on the companies. Some of the major challenges for the modern corporation, operating in the increasingly diverse environment, is to ensure consistent ethical business practices at all stages of the business. Globalization and the international supply chain made this task even more complex, as the social and environmental responsibility of organization is extended not only to direct employees, but to external stakeholders, such as suppliers, customers and Third-party logistics providers (3PLs). The modern consumer is becoming increasingly aware of social and environmental issues and, consequently, more demanding with regards to the approach that ...

Business

Five Forces Analysis of the U.S. Brewery Industry The beer industry can be considered from Section 312 in accordance with the North American Industry Classification system, which indicates that the brewery or the beer industry comprises of manufacturing of tobacco product and beverage (Tremblay and Tremblay). In the brewery industry, there are three types of firms or establishments. First type includes the firms that are involved in manufacturing of non-alcoholic beverages, second type consists of firms that focus on manufacturing of alcoholic beverages via the process of fermentation, and third type includes the firms that are considering production of ...

Inventory Management in Apple and Coca-Cola

Inventory Management in Apple and Coca-Cola

Introduction

Inventory management constitutes one of the major concerns of business organizations. Efficient inventory management enhances the profitability of an organization by ensuring that all activities involving inventories are well controlled (Hill, 2012). In essence, inventories entail all assets that facilitate normal business operations, and they include stock of goods for sale, the raw material for production, and materials consumed in the manufacturing process. Primarily, inventories constitute the largest item in the categories of current assets (Williams, 2015). The valuation of stocks at the end of financial year is crucial for determination of profitability ...

One of the leading trends in the economic theory of crime and punishment has become an economic analysis of organized crime. Prohibition era has led to an increase in crime and the formation of a huge number of organized criminal groups of black and significant enrichment of crime. "The condemnation of blackness" examines what constitutes a crime as a socio-economic institution, what are the economic characteristics of its functioning, how it affects society and what are the laws of its evolution. The segregation of the black population has forced many of them to go to the North. From 1913 ...

A NIELSEN REPORT

KT Drinks, a UK based spirits manufacturer, is planning to launch a premium golden rum in the UK market in the last quarter of 2016. To promote the product and before the launch, KT drinks wants to partner with a soft drink manufacturer for its campaign. A prospective partner is Roundhouse Ginger Beer. The benefits envisioned for a partnership campaign are as follows:

Campaign will receive joint funding from the soft drink manufacturer

A joint campaign would help differentiate this golden rum from competitor products and therefore catch attention of the consumer; they will be willing to try the product Rum and ginger beer is a well known and ...

Undoubtedly, strategic planning and management have a significant contribution to business success. Planning entails setting of company’s goals and objectives as well as the determination of resources needed to achieve the set objectives. Starting a new venture in a competitive market requires prior preparations and adoption of effective strategies that will help the business to survive. This essay will summarize the basic planning for a new alcohol beverage venture that targets the global market.

Reasons for selecting for selecting China as the target country for the new venture

China has a large market for alcoholic beverages. According to statistics, more than 50% of men and over 15% of women consume alcohol (Wei ...

A drug is a substance that brings about physiological effects when introduced into the body of a human being. Drug analysis deals with the technical process of determining the presence or the absence of particular parent drugs or in other words their metabolites. Drugs are classified into various groups, and these include depressants, stimulants, and hallucinogens. For an individual to use these types of drugs, various reasons may contribute to this and can be elaborated through specific theories. Depressants are drugs that when introduced to the body lowers the neural transmission levels thus depressing the stimulation or arousal in ...

Global Risk Assessment: New Alcohol Beverage Venture

Fundamentally, risk assessment entails identification and analysis of potential hazards that may occur in an organization and their resultant effects. The occurrence of risks often results in disruption of normal operations and performance of the affected entity. Before the formulation of a risk assessment strategy, due considerations must be given to nature as well as the causing agents. Risk assessment is essential for the success of an organization. Identification of potential hazards helps in determining the necessary and effective measures to be used in controlling them. Besides, protection of employees and the entire business enterprise is a state requirement ...