Essays on Beverly Hills

The ideal customer profile of the company is aspirational as well as practical and functional. He is aspirational because he clearly wants to associate with the thrill and adventure associated with fast racing cars and sports cars. Not only does the ideal customer want to associate with such ‘toys’ for his personal gratification, but also because they make him feel wealthy and important. However, he is also a practical and functional person since he does not wish to buy such a car with his own money. Someone who is fond of flaunting his wealth and belongings as a marker ...

In-Depth Understanding of Different Research Methodologies Including Qualitative Research Methods, Quantitative Research Methods, and a Mixture of Both

Executive Summary The purpose of the paper is to present in-depth analysis of different research methodologies including qualitative research methods, quantitative research methods, and a mixture of both. The quantitative and qualitative methodological approaches should not be understood as meaning that under the first uses only quantitative, but the second – only the qualitative research methods. Mentioned approaches are certain ideological systems, under which ideas about the cognitive functions of the methods and the priorities of their relevance to the scientific process are formed. The basis of quantitative research methods is always precise mathematical and statistical models that allow in ...

Introduction

Netnography is a research methodology that has been used since the late 1990s in order to study consumer marketing and behavior. “Netnography is a ‘new qualitative research methodology that adapts ethnographic research techniques to study the culture and communities that are emerging through computer-mediated communications’” (Sandlin, 2007, p. 289). Netnography is used to examine the behavior of consumers in relation to marketing. In the late 1990s, marketing research began to adapt and expand marketing ethnographic methods when it came to online formats, especially through how Kozinets defined ‘netnography’ (p. 289). Netnography is the process of taking publicly available information ...

Development of sciences, broad distribution of scientific methods make academics mediate about research ethics. The ethic problematics gains a special acuteness and popularity with the rapid growth of the qualitative research methods. Researching various sensitive topics in the scientific world, the ethical divisiveness quite clearly manifests itself with multiple methodological decisions. Ethics (from Greek “etika”) is a philosophical discipline learning morale and virtues. In the sphere of modern scientific activity, ethics deals with peculiarities of moral relations inside the scientific community, determining codes of conduct, norms and rules. Social sciences worldwide accumulated substantial experience in dealing with this problem. ...

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Introduction Organizational theory is theories that are developed by various philosophers to understand and explain the role of organizational structure and management in an organization. It helps to study the organization and management that provides help to the managers to understand the organizational and management behavior of the organization. Organizational theory mainly depends on three perspectives. These three perspectives are modernist perspective, symbolic interpretive perspective and post-modern theory. These perspectives have their different approaches to explaining the organizational structure to the managers of an organization (Hall and Quinn, 1983). The modernist theories depend on the objectives of focusing ...

The Beverly Hillbillies is a sitcom set in America that originally broadcast on CBS for nine seasons, between 1962 and 1971. The main characters are Jed Clampett, his mother-in-law Daisy (or Granny), his daughter Elly May Clampett, and his nephew Jethro Bodine. Other characters with significant roles in the sitcom are the Drysdales, their neighbors in Beverly Hills. The series follows the lives and experiences of the Clampetts, a family of hillbillies, whose lives change for the better after they stumble upon a fortune. They live in abject poverty near a swamp contaminated with oil. When a surveyor for an oil company realizes ...