Essays on Broiler

Flame Broiler is trying to implement a change in its operations that focuses on offering healthier foods to its client. The implementation process of this change can be done on three fronts; using the Heath & Heath's model of switch, ADKAR model and the congruence model.

Heath & Heath’s Switch Model

The model of the elephant and the rider can be applied to the operations of Flame Broiler (Heath and Heath, 23). Directing the rider involves setting up corporate strategies to change the company’s image towards a healthier outlook. Motivating the elephant In the case of the company, the elephant represents the customers. In ...

An ad-free brand is developed inside out using the passion and energy of the people whom it concerns most from both inside and outside the company. Therefore, in order for the Flame Broiler to be an ad-free brand it needs to be developed inside out using the passion and energy of the people whom it concerns most from both inside and outside the company. This should not happen only from outside the company as in the case with the Flame Broiler. Involving the employees and other inside stakeholders of an organization in the development of a brand helps in ...

The flame broiler is changing their environment by changing their food choices from fast foods to healthy choices. It is trying to expand its target market to include the health conscious consumers.

Use the Five Forces Model to describe the business environment faced by this organization.

Competitors- the company faces competition from fast food chains as well as restaurants who offer purely healthy options. Flame Broiler is located in business complexes to target business executives who are health conscious (Poole and Van de Ven). Customers- Frame broiler is targeting health-conscious customers. However, the company’s market research that determined that the customers are not aware of the quality of the food they sold. ...

Dear xx,

Thank you for accepting our request, and allowing us to supplement our studies, on organizational change, by interacting with, and discussing with your personnel, their particular department’s action plans and challenges they may face as they move forward with the new corporate wide branding and marketing initiative: “A Healthy Choice”. As graduate students at the University of South Carolina’s School of Business, it is our project’s goal to concisely show and support how an organization – such as yours – plans and executes – major shifts in marketing strategy in order to increase company/product awareness, and ultimately positive profit ...

Introduction:

This project was supposed to analyze the changes that would take place in the weight of two categories of chicken, for instance, the broilers and the layers. The broiler chicken are the chicken that are grown for meat whereas the layer chicken are the chicken that are raised for the main purpose of laying eggs. In the project, the Buff Orpington chicken were included in the experiment to represent the category of the egg laying chicken or the layers as explained above. Similarly, the Cornish Cross chicken were considered as the broiler chicken in this analysis. To eliminate bias ...

The History and Modernization of Poultry Inspection Systems in the United States and the Food Safety Hazards that are Being Diminished because of Those Systems

Abstract

The accessibility, health benefits and low cost have kept the demand for poultry consumption up and poultry slaughter production plants moving forward; however, up until recent years there has been a lack of quality inspection standards leading to an increased amount of food safety issues. The pathogens that contaminate raw poultry products for human consumption are an issue in the United States. There have been new advances in technology which has led to an improvement ...

The torture on the speechless birds is unimaginable. This is worst example of treating any living being. Chicken is the major food source and the poultry farms are the biggest suppliers. Just for the sake of the profit they accumulate large numbers of chicken under worst possible conditions. This atrocious treatment given to the birds is another reason not to advocate food prepared with these chickens. These kinds of poultry farms are bulk suppliers to many restaurants who serve various chicken dishes. Clearly, these farms are not following any strict guidelines mentioned for welfare of ‘Broiler Chicken.’ These farms ...

This report describes a nutrition trial in which broiler chicks were divided into separate, randomly-positioned pens and reared under controlled conditions in which each of four batches was fed on a different diet treatment during the trial, which started on 18th August and ended 14th September. There was a control diet with no DDGS, two further treatments with 15% and 30% DDGS content respectively, and a fourth treatment also with 30% DDGS content but with added amino acid in the formula. The birds and feed consumed were monitored and weighed every third day, keeping records throughout. At the conclusion of the trial those ...