Essays on Chaffey

Introduction

TiVo Company is renowned for the pioneering of Digital Video Recorders (DVRs) technology and the TV category back in 2007. Despite its innovative reputation and loyal customers, TiVo faces financial hurdles in its profits. TiVo did not have any competition in the market a couple of years after its inception in 2000. However, the company’s customer base has drastically dropped after entry of various firms in the industry.

Chicken-and-egg problem discussed in this case

The chicken-and-egg problem with the TiVo is that interactive television (ITV) raised concerns regarding the production, development and its adoption. There is inadequate compelling content in the Set-Top Box (STB) ...

Introduction

Information management systems primarily serve the purpose of processing, organizing, storing and allow retrieval of data that businesses, organizations, institutions, and corporations use to their strategic advantage. Varied types of information systems exist ranging from transactional, decisional support, expert, knowledge management, and office management systems among others. The information systems are a paramount strategic niche in the context of the goals and objectives that have to be achieved. Therefore, organizations engage information systems and system analysts or designers to develop, manage and service the system (Chaffey & White, 2010). The organizational system that I chose to illuminate for the purpose ...

Introduction

GAP Inc. is US based clothing and accessories retail company. It has headquarters in San Francisco, California. The company was founded in 1969 by two partners. The motivation behind the formation of the company was making sure the availability of the pair of jeans at affordable prices. Now the company has expanded its business to different regions as well as divisions. The divisions of the company operating under GAP Inc. are Banana Republic, Old Navy, Athleta, Intermix, and Banner. GAP is the largest specialty retailer in the US. The company is operating in a tight, competitive landscape and faces ...

The supply chain strategy is informally used and always confused with supply chain management. However, supply chain strategy is controlled for cost reduction purposes. Supply chain strategy is usually broad, and it provide the definition for the operation of the supply chain for it to be complete. Moreover, supply chain strategy is an iterative process that assesses the cost-benefit tradeoffs of the operational components (Hines, 2004, p. 57). The strategy of any business involves leverage of major competencies of the organization in achieving its defined and high-level objective. It also involves the analytic and process of decision making that ...

Management of Information Techniques

Executive Summary E-business is the current normality in modern day business activities owing to advancements in technology. Firms have thus integrated their activities to the internet; the result has ignited competition in the various industries attributed by integration of ICT in business. E-commerce is currently ranked as among the most revenue generating sector. The aim of this report is to identify the role of using IT to generate competitive advantage of firms against one another. The report was drafted by using an example of the Amazon Company to identify the role of incorporating IT in the operations of a ...

DIGITAL MARKETIN CAMPAINGN PLAN REPORT

Digital Marketin Campaingn Plan Formed in 1887, Wycombe Wanderers (WWFC) is the biggest football club in High Wycombe. After spending a few years in the lower levels of English football, the 90’s saw the club promoted into the top-flight football. It currently plays in the third tier of English football, commonly referred to as the league 2. The club plays at the Adams Park, which has a capacity of close to 10,000 spectators. In an average day, however, the club’s stadium is usually half-full, with the number going lower if the weather is not conducive for ...