Essays on Mag

Management

MANAGEMENT Executive Summary NIVEA is the initial label and most significant line of Beiersdorf, a derma care organization that was started in Germany. Beiersdorf’s common aim is to become the leading care label in the product categories and market. The agency plans to attain such goals by utilizing NIVEA as a star line strategically. NIVEA's communication purpose is to reinforce its brand as the leading derma care line and to update its brand image (Keller, 2008, p. 6). Lately, the organization has declared Blue agenda the label compass, which concentrates on reinforcing the NIVEA line. Nevertheless, the firm ...

MOBILE ORDERING PLATFORMS FOR FOODS AND BEVERAGE SERVICES: AN EXPLORATORY STUDY TO INVESTIGATE WHAT KEY FEATURES BUSINESS MANAGERS LOOK FOR PRIOR TO IMPLEMENTATION Mobile Ordering Platforms for Foods and Beverage Services: An Exploratory Study to Investigate What Key Features Business Managers Look for Prior to Implementation

Literature Review

The necessity to approach marketing as an integrated part of management and not as a separate function has been acknowledged decades ago, when Peter Drucker illustrated that marketing tells businesses how to adjust on meeting changing consumer needs and creating a clientele (Webster, 2009). Consumer needs are ever – changing, as Drucker observed, and ...

Nowadays parents all around the world are free to choose whether to teach their children at home or to send them to school. Homeschooling becomes one of the trends of the present-day society. More and more parents are eager to stick to homeschooling. Homeschooling is a mainstream education based on the parent-led teaching. Scientists state that almost 35% of children study at home in such countries as Australia, France, Canada, Japan, the United Kingdom. And the homeschool education is continuing to grow at the estimated 5% per annum over the last five years (Ray 1). There are certain reasons ...

Alexandra Kehayoglou’s work is not necessarily focused on fashion as such. Her work takes on an entire different look and feel to the usual (art). It is in light of this that Dries Van Noten approached her to create a carpet for his catwalk at the Paris Fashion Week in 2015. It was a showcase of how art, textile, and fashion could come together and create a memorable display. The work was memorable as it gave essence to the fashion on display as well as the concept that Van Noten wished to convey (see Figure 1). The carpet ...

Medicine

2016-05-16 The revenue cycle management in the healthcare industry can be considered as managing of claims, payments and revenue generation. A special medical billing software is needed in order to effectively keep track of all business processes (especially, claims tracking). There are twelve main steps for managing company’s revenue cycles (McKesson, 2016). Let’s describe them in more detail. Physician ordering is the first step. It belongs to the pre-visit part of the revenue cycle management. During this step staff should receive information about eligibility and confirm it. Patient registration is the next step of the pre-visit part. ...

Everybody knows that the ubiquitous nature of the Internet, the richness true-to-life images, and convenient ways to connect to mass media is here to stay. When Steve Jobs died five years ago, whom many considered the genius and driving force behind Apple, haunting shockwaves of disbelief reverberated worldwide. In his Los Angeles Times article of October 5, 2011, Hiltzik wrote “His legacies include making the human factor,” in terms of the look and feel of computerized communications devices, “an indispensable element of consumer electronics design, refining the distribution and display of digital content” to a level which pushed the ...

Conventional wisdom categorically illustrates how women are more inclined to their motherly instincts more than they are to other things, and that perhaps explains the reason the educated woman of the 21st century would rather leave a promising and high paying job to stay at home and take care of her children. According to Anne- Marie Slaughter, the cliché “a woman can have it all” raises more questions than answers in as far as women finding a balance between a career and motherhood is concerned. Nanette Fondas echoes this very sentiment when she says that many women who are ...

Critically discuss the implications of recent trends and changes within the supply chain of the UK petroleum retail market.

Critically discuss the implications of recent trends and changes within the supply chain of the UK Petroleum retail market. Introduction The United Kingdom incorporates four separate legal systems within its entity that are Wales, England, Northern Ireland and Scotland . In order to maintain uniformity in laws pertaining to the ownership of natural fuel such as Petroleum, the 1937 Petroleum Act was passed, which established that all such resources fall under the control of the British Crown. The petroleum distribution system in the United Kingdom resembles the system that is prevalent in the United States of America, that is, a ...

Personalization technology includes ideas from user profiling, information retrieval, user interface design, and artificial intelligence to develop information services, which are sensitive and proactive to the individual preferences. Personalization helps in impacting the bottom line because the consumers feel important as relevant information pertaining to their choice is displayed to them, and the organization can benefit by increasing conversions. Nordstorm.com suggests shoes or a tie that goes with the suit or a similar suit in the same category . Personalization impacts the bottom line even when it is used in direct mails, emails, and online shopping. Personalization strikes a balance ...

Question 1

What is the “Digital Divide”?

Answer

Digital divide is a term used to describe inequalities between people, in terms of access to, use of, or knowledge of information and communication technologies (Wikipedia 2011). In other words, digital divide describes the discrepancy between groups having access to technology and those who do not have.

Question 2

How has work been transformed in the computer age?

Answer

Advent of computer age is both, a boon and a bane. It is a boon because it reduces a lot of human effort. It makes it easier to handle, store and retrieve data. It is a bane ...