Franchisees Case Studies Samples For Students

The most important element of Kroc’s strategy was a concept of uniformity. Thanks to his experience in sales, Kroc recognized the significance of uniform standards. His strategy guaranteed that customers of McDonald’s all over the country could anticipate receiving the meal of same size and quality in different restaurants and these expectations would be met by McDonald’s franchisees, no matter where they were located. In order to achieve this ideal of uniformity, Kroc developed standards of operation, trained franchisees and monitored all McDonald’s outlets to ensure that they met these standards. In addition, Kroc’s ...

The Company

Overview
The Body Shop is a successful chain of cosmetics shops, based in the United Kingdom, and founded in 1976. The company has shown remarkable growth, with revenues increasing from £2 million to £28 million in just 4 years from 1983 to 1987. The rapid growth was accomplished largely by franchising. By almost any measure, the first 15 years of the company’s existence must be considered one of the most successful in business history.

Key economic and technical background

The company was founded on a mixture of ethical principles and savvy business insight. The founder realized 2 important facts:
- First, traditional cosmetics ...

Body Shop Case Study

Body Shop Case Study
Using the classification introduced in the class presentation, The Body Shop may be recognized as a LOB/product division leadership company that has unique products and operates at the international level, mainly in the developed countries with large consumer markets.

For The Body Shop entering the new markets is the next stage in the development.

However, there are no assigned country managers and the key managerial decisions are taken in the UK. Through franchisees the new products and product knowledge are made available worldwide.
Despite the global scale of activities much control is still concentrated in the UK due to the parent company’s culture that The Body Shop’s founders ...

Krispy Kreme is a well-known company that was founded in 1933 in Paducah, Kentucky. Krispy Kreme became a regional chain in the 1940s and in 1973 there were already 94 company owned stores and 25 franchises. However after the death of Vernon Rudolf, who was one of the Krispy Kreme’s founders, the company went through several troublesome periods some of which resulted in the failures that could not be easily resolved and required demonstration of the strong leadership from the top managers.
When analyzing the case study it seems that Krispy Kreme’s top managers failed to build ...

Abstract

This case study seeks to highlight the operations of 7-Eleven, the world’s leading retail convenience store chain with the aim to understand its business model on which its promotional strategy is based. The research and review of literature revealed that 7-Eleven has a promotion strategy based on value creation and product differentiation. Since its establishment, the company has undergone a tremendous change which has seen it evolve from a traditional convenience store to a multi-billion dollar convenience chain with a majority of its operations on foreign shores. It intends to utilize the same values to promote its existing as well as new outlets ...

The current issues faced by 122164 Canada Ltd. can be divided into root causes and their symptoms.

Thus, the symptomatic issues are the recent difficulties in Australia and South Korea, as well as the limited commitment of some of the franchisees.

The real problem of the company is the lack of a clear strategic orientation.

Analyzing the case data

The current situation mostly refers to the relationships between the company and its franchisees. NYF’s and SSBC’s further international expansion offers numerous opportunities in terms of enlarging customer base, getting access to new resources and experimenting with local menus. ...

Introduction

This case study focuses on the opening of new Dunkin Donut locations. Dunkin Donuts is an international donut and coffee house company with headquarters at Canton, Massachusetts. The company belongs to the food and beverage industry. The company offers baked foods such as donuts and bagels; iced beverages; hot beverages; soft drinks and frozen beverages (Rangaswamy, 2012). The management of Dunkin Donuts franchise intends to open five new stores in two years’ time. This case study presents the job design (Franchise manager, baker, accounting manager and coffee maker); organizational design; recruitment and selection procedures and the training and performance ...

Discussion Questions

Q1.
- Spotting opportunities and exploiting them.
- Constant search for knowledge on how to run a business successfully
- Setting up systems that will assist in running the business, and doing changes when necessary
- Establishing efficient means of communication between employees, franchisees and clients
- Promotion 1-800-GOT-JUNK?’s products and services over media
- Expansion of the business to various parts of the United States of America, Canada, and Australia and other countries
- Progressive improvement of the company’s technology
- Quick detection of weak points and quick rectification
...

The McDonald’s Company is a successful international company that has faced allegations in the media in being unethical and at the same time great praise for actions certain parties have deemed as ethical. This is a discussion of both sides of the argument that will show that the positive benefits of the company outweigh the various allegations and lawsuits that the company has had to deal with in the past.

McDonald’s Operations

Being a global company, the Company’s efforts to help children with life threatening diseases as the fast food they sell contribute to conditions such as obesity, heart disease and asthma. ...

Franchising

Franchising involves the purchasing of rights to own and run a business designed by someone else (the franchisor) and using the successful business networks and models of the franchisor’s business usually in another geographical location. The person buying the business rights is hence called the franchisee. In this scheme, the individual owned businesses operate using the same name and are conventionally governed by rule and regulations that are similar to the ones for charge chains of businesses (Henkel & Brown, 2007). In its basic form, franchising permits the expansion of a business as well as the distribution of goods and ...

Management

McDonalds in Asia
- Introduction
McDonald’s is easily among the most recognized brands in the world with branches stretched across seven continents and still expanding. However for a business such as McDonald’s, overseeing thousands of branches and the task of ensuring the efficiency of all the stores in closely adhering to quality standards is astronomical. The fast food giant has branches licensed to franchisees in China, Malaysia, Indonesia, the Philippines, Singapore, Japan, Thailand, and among others. The case study encompasses the crucial elements that that are directly attributed to the McDonald’s operations in Asia and ...

Introduction

Dunkin' Brand Group is among the largest fast food companies. It is comprised of over 17000 points of distribution and operates in more than 57 countries. The headquarters of the company is in Canton, Massachusetts, in United States. In the fast food industry, it entails of two brands, Dunkin' Donuts and Baskin Robbins. Dunkin' Donuts is known for its swift customer service and high-quality coffee. Alternatively, the Baskin Robbins brand is known for its "31 flavors" slogan that represents 31 new flavors. Dunkin’ Donuts products include bagels, donuts, muffins, and hot and iced coffee. Baskin Robbins brand deals with ...

CBC Video Case Studies #1 & #3

CBC CASE STUDY #1: Showdown on the Virtual Frontier (Cyber liability)
- What was the legal issue respecting the toy sale web-site?
The issue of cyber liability continues to puzzle many ecommerce entrepreneurs today. While ecommerce gives people the benefit to reach out to global audiences at the click of the mouse, little do they realize the complexities associated with online businesses today. In simple terms, cyber liability can be defined as the risk posed by people conducting business over the Internet, or over other networks. Many excited entrepreneurs start their business online, knowing little about the ...

Executive summary

Cintas Corporation is a leading uniform business and recognized all over the world. It operates in gaming, hospitality, food service, automotive, healthcare and cruise industry (John, 2008). Report shows that Cintas provides services that are highly specialized to all types of businesses especially those within North America. According to William C. Gale, the senior vice president and the finance and chief financial officer of Cintas, the Corporation went public in the year 1983. The corporation had opened close to twenty three thousand restaurants in one hundred and ten countries making it the largest company in the industry and the market ...

American Flatbread Company was founded in 1989 by George Schenk and his partner, Chris Mintz. The company operated as a company until 1997 when Mintz moved to Colorado. George Schenk came up with the flatbread concept in 1985 while working at Tucker Hill Restaurant, the place where passion for cooking with wood was rekindled, and he built an outdoor oven. He turned Tuesdays night to Flatbread Nights (Schenk americanflatbread.com), this concept was later expanded to include retail and wholesale which forms the basis for the present model of franchise restaurant. By the year 2004, George Schenk controlled a 4.5 million dollar ...

The four-level franchising policy was started as a strategy by the Swedish based Atlas Copco to be able to achieve market share in United States. The policy was introduced to increase the market share in United States from the existing one per cent to 10 percent, this was to be done in ten years.

Discussion

The four-level franchising policy was advocated by the vice president in charge of marketing Aurther Droege, this was in attempt to meet the needs of the client by focusing on the right delivery channel of the company’s products for the company US market. The distribution ...

Delivering value

1. Marketing channels are sets of interdependent organizations involved in the process of making a product or service available for use or consumption.
2. Channel power can be defined as the ability to alter channel members' behavior so that they take actions they would not have taken otherwise.
3. Some Pizza Inn franchisees complained about other Pizza Inn franchisees cheating on ingredients and hurting the overall Pizza Inn image. This is an example of horizontal channel conflict.
4. Retail store types pass through stages of growth and decline that can be described as the retail life cycle.
...