Motorcycle Case Studies Samples For Students

1. What is Bajaj’s strategy in the Indian motorcycle industry? And that of TVS?
Historically, Bajaj was a strong player in the scooter segment. It dominated the scooter market for few decades, but the scooter market faced a decline with the arrival of motorcycles. Bajaj planned to make an entry into the lucrative motorcycle market. It initially started its foray into the 100cc segment but was not successful as Hero Honda’s products were quite superior and economical. It then entered the 150cc segment because that segment was relatively competition free. With the successful launch of Pulsar and Avenger, Bajaj ...

Polaris has utilized the 4ps of market mix in its marketing strategy. The company has modified their motorcycles to ensure that they meet the marketing objective and provide their customers with valuable motorcycles. This strategy is efficient because Polaris has made sure that their motorcycles are in the correct position. In addition, Polaris has taken a new offer in the market by modifying the Indian motorcycle. This situation has helped the company to test their existing marketing strategy. This strategy is unique since Polaris will venture into new markets overseas. This process will ensure that the company does expand the ...

Abstract

In a competitive marketplace, the modern global automotive industry encompasses the main manufacturers, such as Ford, GM, Honda, Volkswagen and Harley Davidson (HD). During the 90s, the globalization of the automotive industry has greatly accelerated because of the emergence of new overseas facilitates of mergers between important multilingual automotive manufacturers. In the first decade of the 20th century, the motorcycle marketplace was distinguishingly crowded. Among other motorcycle manufacturers, Harley Davidson founders knew what they were up against. Surrounded by challenges and market threats, HD announced the launch of the new Tri-Glide three-wheeled motorcycle at the annual dealer meeting in Las ...

Background Information

Harley-Davidson Inc. is one of the largest motorcycle manufacturing companies that has not only dominated the United States market, but also other parts of the world. The Company has 100 years experience in terms of motorcycle manufacturing and has attracted a broad base of clients across the United States (Brannen, Jeffrey and Nabil, 11). Economists have mentioned that Harley Davidson Inc. is one of the two motorcycle manufacturing companies that did not experience significant impact as a result of the Great Depression (Zarco and Morgan, 47). Besides, the company has undergone a series of management as well as ownership ...

For Question #1

Harley-Davidson is one of the most popular, yet could be one of the dominant players when it comes to selling motorbikes. However, for the past year, the company’s stock price went down as well as the market share within the large motorcycle category in the U.S. market. Harley-Davidson wanted to reposition itself and its products due to various reasons. Primarily, the company was negatively affected by the recent issues about defective bikes that resulted to recalls of the company’s motorcycle models (Hagerty n.p.). Such event did not help Harley-Davidson in sustaining its market position, as it provides ...

Analysis of Situation

As a company, Harley-Davidson is one of the most recognizable motorcycle brands in the United States today. The motorcycles produced by the company are the primary things that the company is known for, but it also produces transportation vehicles—including recreational and commercial vehicles, and participates in some defense contracting. The case study discusses the state of Harley-Davidson in the 1990s, when the company was experiencing serious financial trouble as a result of the environment, industry, organization, and marketing strategy of the organization as a whole. Understanding each of these facets is important to understanding an analysis of the ...

The Situation:

Clearly, lifestyle image is one of the important attributes of Thorr’s Motorcycles, Inc. as it has the ability to influence customers towards purchasing a Cruiser Thorr because it represents quality and status. This perceptual map is used as a representation (visual) of opinion of the brand based on the customer. The Lifestyle image, which is represented by the Cruiser Thorr, is mobility, masculinity, and freedom. However, Thorr's motorcycles were positioned in the market as high-priced products that did not fit use by the youngsters. Thor also began losing its position in the market position as the price remained too high ...

Harley Davidson is the world’s leading manufacturer of heavyweight motorcycles. The company is based in Milwaukee, Wisconsin and has been producing motorcycles for more than 100 years. The company provides wholesale and retail financing and insurance programs principally to its dealers and customers. It operates in two business divisions: motorcycles and related products and the financial services. The company undertakes strengthening its marketplace position through launching new product, reorganization programs and tactical alliances. The company operates in an industry characterized by fierce competition. Its main competitors include Yamaha and Honda. Initially, the company operated in the United States ...

The HD case study is a comprehensive case showing management issues that may lead to company or organization failure and ultimate dissolution. However, the turnover and change in management with a positive strategic business approach evident show the role of diversification and visionary leadership a significant component able to make struggling investments to have positive turn around in productions.
The HD’s management strategy failed in its market acquisition and capturing the window opportunity available because of various management incompetence. Honda, the main competitor developed a new and highly competitive approach to marketing the none traditional motorcycle models. The ...

Executive Summary

The Ducati Company, which produces motorcycles, is in an attempt to acquiring a double digit increase in its revenue under the management of Federico Minoli. The vision by the manager is to achieve the success by the Harley-Davidson Inc. In this attempt; the management opts to endeavor in investing in the Harley’s niche. Through analysis of the project, the internal and external attributes and factors to the company indicate that the project will deliver results. There is however the need for the company to uphold its culture, quality and its identity. Any loss of this would mean that they ...

Harley-Davison enjoys a dominating position in the US market due to its presence in the existing product segment. It started to manufacture complementary products such as the US flag and bald eagle to attract US customers. It adopted an iconography strategy that resulted in the increase of customers’ attraction towards the brand. The sources of competitive advantage of the company were diversification management strategies, strong marketing strategies, and its intellectual properties. Harley’s intellectual property was considered as the significant source for its dominant position because its trademark and brand had high recognition in the US market. Also, the ...

Internationalization from Singapore to China

Introduction
Tesla is a company specializing in the manufacture of fully electric vehicles (or commonly known as EVs). Since 2004, the company has been able to shape its vision with the creative mind of entrepreneur Elon Musk. Musk is also a founder of two well-known companies such as Zip2 and Paypal, along with other business ventures. Musk is known to be a risk-taker, a quality which has served well for his success and for Tesla.
In 2008, the U.S. automotive industry has been experiencing problems in connection with electric vehicles. Its major setbacks were the occurring economic crisis, the ...

Introduction

There are certain actions that have to be considered by an organization in order to become economically and strategically prosper and perfect. It is profitability and economic expansion for that an organization always strives for and in order to expand positively, effective decisions should have been taken considerably. Apparently, cost and profitability are the only two elements that deem important for an organization, but it is also important for them to adhere with the compliance accordingly and effectively.
Ethics is basically referred as norms and dos of an activity and it is solely responsible for the economic and ...

Bush administration passed the amendments of Disabilities Act that prevents discrimination of mentally and physically people. In addition to that the act prohibits employers, agencies, labor unions and the government from discriminating disabled people while hiring, application procedures and other issues during employment. According to the act, one should not discriminate a disabled person provided they could perform the task. It is wrong to discriminate disabled people in the workplace. The case entails the discrimination of a disabled person that is qualified whom the employer rejects since the employee will have a high hiring cost at the expense of the firm. Don ...