Rationale Sports Nutrition Superstore is located in Newport Beach, California. It is locally owned and operated, so there is no corporate headquarters for the business. Currently, the company focuses mostly on selling athletic supplements; however, in recent months, the smoothie bar has become very popular in the store (Yelp, Sports Nutrition Superstore). The growing desire for healthy food options in the California beach culture may present this company with a unique opportunity to provide another potential healthy choice for a market desiring healthy food options (Johnston).
Theoretical FrameworkThe strengths of the Sports Nutrition Superstore are significant. The organization has a ...