International Marketing Reports Samples For Students

Introduction

The paper deals with international marketing topics which were covered throughout the semester. The paper will include a short description of each of the topics covered and the contributions made in the topics. The discussion will cover four main international marketing topics. International marketing involves creating awareness of an organization’s products or services in the international market.

Dimensions of culture

Chapter two of the course study dealt with consumer behaviour and culture. The chapter highlights the various values and cultures and their effect on international marketing. Dimensions of culture in the international marketing can be attributed to Geert Hofstede’s theory of ...

Introduction

The Soreen company was formed 70 years ago by Sorenson family . In the 2003 the brand was sold to interlink foods. Currently the company is employing about 70 employees in their factory and its headquarters in Manchester. The Soreen is a brand of fruity malt bread. The Soreen malt loaf is a commonly sold snack food in the United Kingdom market. It has a sweet taste and an extremely chewy texture which make it a very soft bread. The Malt loaf is mainly eaten sliced and with butter. The company has currently seven malt loaf products on sale in the UK market. The ...

Portfolio Analysis

The media has a massive influence on the public. This influence increase when the public has little or no opinion on the subject. Similarly, when the subject is non-ego threatening and the public has no direct experience with the subject. The media coverage ensures there is framing of views in its coverage. This is shaping of views and discussions via selective choices of facts, words and themes. Public relations has a significant influence in framing how the media will explain the product and the company This is so because framing of views creates the context in which the discussion occurs. However, ...

Part 1: Interpret trends and market development

Analysis of trends and developments (3 marks)
The international market is incredibly diverse; this provides business managers with untapped potential and a big range of profitable opportunities in the market. However, this diversity may make international marketing operations quite complicated, requiring the coordination of a variety of processes to be successful. In most cases, the basic marketing principles apply to all markets around the world. The difference is that you need to be able to apply those principles in environments that could be significantly different to what you are used to dealing with. Many of the issues international marketers ...

Introduction

Globalization, also referred to as the process through which the world has become one single village has numerous effects (Gillespie & Hennessey, 2011, p. 16). The most notable effect of globalization is increased competition because all companies are in a position to access similar clientele. This poses a significant challenge many companies which are multinational in nature. This is because they have to devise new and better methods of attracting and retaining customers. The act of attracting and retaining customers is referred to as marketing (Chartier & Johnson, 2011, p. 211). Firms that operate globally engages in international strategic marketing, that is, marketing ...

International Marketing – Iceland Supermarket

Introduction
Iceland Foods Ltd. is one of the leading names in the food retail sector in the UK. The company was founded by Malcolm Walker in 1970; and, since then, it has undergone consistent growth in its popularity, consumer-base, and profitability in the domestic market. Before, fridges and freezers came to be commonly used; it focused on selling loose frozen foods i.e. vegetables and meat. Later on, it worked on product development strategy by introducing some branded grocery items that proved to be a booster to its sales revenue. Within 46 years of its business life, the company has ...

International Marketing

International Marketing

This paper presents an analysis of international marketing scenario taking the case of a multinational firm; Starbucks. It discusses various elements that relate to international business for a company such as Starbucks.

Starbuck’s Clientele and Positioning Strategy

The Starbucks Corporation is a Seattle, Washington-based coffee company. It specializes in purchasing and selling of whole bean specialty coffee drinks through an international chain of retail outlets. The firm is well known in North America for its coffeehouses where people come to purchase beverages and food items including ground and bean coffee varieties. The company has become synonymous with Americans conceptualization of coffee products a factor that has ...

In order to accomplish the marketing goals firms should adopt the marketing concept that requires three main things, a consumer orientation, a goal orientation, and a system orientation. Organizations wishing to expand their operations internationally have to face many challenges related to introduction of their brands and convincing customers to purchase (Brassington & Pettitt, 2007). According to Armstrong and Kotler, a firm that develops a correct international marketing plan succeeds in the global market. The implementation plans help businesses to concentrate and utilize the available resources and opportunities to realize profits and become competitive in the market (2008). Old Chunky has already accomplished business success ...

Zara Corporation

I have chosen Zara Corporation based in Coruna, Spain in preparation of a case study when entering into a new market in US. Zara Corporation is an international clothing retail company that sells clothing attires and accessories. It was founded in 1975 by Rosalia Mera and Amacio Ortega. Zara is considered to be the largest clothing retail company in the world with ownership of fashion brands such as Bershka, Pull and Bear, and Dutti. At the moment, Zara has several outlets in Europe and the Middle East. It has a strong presence in these two regions but needs to expand to other regions ...

Glocalizaton concept and its relation to standardization-adaptation debate in marketing literature review

What is glocalization
Glocolization is a term that was introduced in early 90s by Robertson, it comes from combination of two words; globalization as well as localization. The globalization refers to the flexibility that is brought about by countries allowing the international forces to have impact on their local market environments, so as to attain some economic growth. Furthermore the term localization refers to the reiterating that is brought about by regions in order to maintain and protect some local culture and local conditions from them being carried away completely by the globalization forces. Therefore, glocalization attempts to balance ...

Physical address

Introduction
Operational activities are critical component of businesses and organisations. Business ventures are started to provide services and products to clients. The operation is concerned with transformation of available resources into outputs which include products and services. Therefore, the management of company operations is crucial. The operation management involves planning designing, and monitoring the production process and improving systems and structures for purposes of achieving high efficiency. This requires a strategy which outlines how an operational objective is to be achieved. This report uses Apple Inc as an organization of my choice. The report will address various issues as ...

Executive Summary

Tata Nano is a cheap, back-engined, small-sized car with a capacity to carry four passengers built by Indian based automotive company known as Tata Motors. Tata Nano was first introduced in January 2008 during the 9th annual Auto Expo in India (Tata Motors Limited, 2008). The Tata Nano is one of the cheapest, environmental-friendly, and fuel-efficient cars in the world. Initially the car was designed for the Indian market owing to the need to provide small but poor families with an affordable means of Transport. Tata Motors’ market segment for Nano is families although individuals with small cars’ needs are also ...

Introduction

The report is prepared to present a strategic marketing plan for Muscat Festival for the year 2017 to 2019. It includes short-term planning that needs to be implemented for ensuring the growth in this yearly event. The marketing strategies are addressed in this plan to identify what needs to be done this year for increasing the number of visitors. The management intends to plan something different in the next two years that will increase the number of visitors and people of Muscat will be able to enjoy more activities and fun in their city.
The changes are necessary to ...

Introduction

Multinational companies, in their objective of developing business practices, increase profitability and overcome any problems associated with the saturation of their existing markets, expand their operations to an international platform. When a company makes a decision of marketing its products at the international level within the field and the theory of international marketing, a principal decision is related to standardization and localization.
A company has to decide whether to use a standardized marketing mix with a single marketing strategy all over the world, or to adjust the marketing mix and strategies for fitting into unique and distinct dimensions of every single local market. ...

- Introduction

What is the frozen food industry?

Food is frozen in order to maintain the quality and preserve it in a fresh state when there is a time lapse between the time the food is produced or cooked till the time it is consumed. This process helps elongate the shelf life of the food that is, in another situation, spoilt and considered not fit for consumption after a certain time has passed.
It is a very old process of preserving food, apart from pickling the food items. It began in the 17th century and has been adopted by several organizations as well as individuals ever since the ...

Cross Cultural Management in Indonesia

Introduction
In setting their analytical and business priorities, it is essential for entrepreneurs and businessmen to recognize and make use of cultural advantages to propel and achieve success in their business. It to a large extent involves the ability to take advantage of cultural differences and in this particular case between Indonesia and Australia. Entrepreneurs and Australian business leaders should indulge in plans of seeking opportunities and conduct their businesses in an advantage seeking manner to predict demand for products that are novel to consumers in Indonesia and other parts of the world (Basri and Indonesia Update Conference. (2004, ...

ZARA

Executive Summary:
Zara has maintained the same business model in its internationalization process as well. According to this model, Zara aims to maintain ownership of most of its stores rather than franchising them out and sustain in-house production rather than outsourcing it. The advantage of this model is that Zara can maintain its competitive edge over other competitors like H&M and also ensure quick delivery of market needs.
This paper aims to highlight the international marketing strategy and the extent to which it will be standardized and adapted into different countries. Expanding into the international market will ...

Introduction

In the contemporary world, much has been said about bigger corporations getting in the global scene thereby overshadowing any news about a retail business attempting to tap opportunities in the same. However, even though there have been a number of cases, many retailers do not wish to venture into foreign markets. Segal-Horn and Faulkner (2010) explain this situation by claiming that the global market is characterized by volatility. Therefore, it becomes utterly difficult for businesses in the retailing sector to see the silver lining. However, irrespective of the struggling nature of the economy, as well as consumers in the United States ...

SWOT Analysis

Strengths:
Creation of alliances with other strong and popular companies is a chief plus point for Boost Juice as it brings in new customers.

The juice we offer is original implying people will return to us to obtain it.

Boost Juice’s international operations mean a larger customer base as well as a larger part of the global market.
The online presence of Boost Juice is strong, implying it is ahead of the competitors.
Weaknesses:
A serious weakness for Boost Juice is the fact their juice is of low quality, meaning consumers can have higher quality substitutes.

Outdated technologies hold Boost Juice back and limits their success, when the competitors use more reliable technology.

Boost Juice is in a low financial position, making it weaker than the competitors.
Boost Juice's underdeveloped chain ...

Currency Risk Management Report

Background
Mulberry is a bag manufacturing company that is found in Britain the company deals with the manufacture of luxury bags that are not largely exported. However, the bags perform well in the local domestic market. The company manufactures luxury bags that are usually highly demanded by the girls and women. This company has evaluated South Africa and found out that the country is viable for a business venture. There is a large population of ladies in colleges and women and therefore the company is assured of demand for the fashionable bags tailored to this group of people.

Funds required

The investment in ...