Essays on Advertising Strategies

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Noureldien Al Masri INTRODUCTION: There is no doubt that Riva is one of the famous brands that operate in a number of countries. The company has to develop and expand on its operations because there are a lot of competitors in the market and the company should keep up with the latest updates in the fashion market around the world. The collections that are presented by Riva allow a mix of Western and Eastern inspirations to present a unique look with a special appeal. The outstanding collections are out of extensive creativity. The collections allow every woman to express ...

Corporate History and Background 3

Corporate Business Strategy 4 Corporate Structure 4 Corporate Stakeholders 6 Corporate Identity, Image, and Reputation 6 Internal Communication Strategies 7 Corporate Social Responsibilities Strategies 8 Corporate Advertising Strategies 9 Media Relations Strategies 10 Investor Relations Strategies 11 Government Relations Strategies 11 Crisis Communication Strategies 12 Recommendations 13

References 14

Corporate History and Background The history of Toyota can be dated back to 1924 when the Toyoda Model G Automatic Loom was invented by Sakichi Toyoda. In 1933, Sakichi Toyoda’s son Kiichiro Toyoda started the production of Toyota automobiles and this venture was established as a division of Toyoda Automatic Loom ...

Discuss the meaning and characteristics of different monetization strategies in the digital economy. How can content and user-generated content be monetized? Critically evaluate these strategies by referring to specific examples

Introduction

The traditional balance between entrepreneurs and customers has changed due to the development of the global economy accelerated by new communication and computing technologies that have created an open global trading regime. Organizations, especially the macro enterprises have to deal with the growing demand for digital marketing and distribution strategies irrespective of the amount of revenue they generate. According to Capgemini Consulting (2014), extracting value from the connectivity opportunity ...

http://www.ijhssnet.com/journals/Vol_4_No_2_Special_Issue_January_2014/25.pdf This research article, found on the Internet, describes the role of advertisement in shaping children’s behavior. After examining the questionaries’ answers, given by Pakistan children, the author has proved that advertisement has a considerable impact on the way children perceive an advertised item. It is proved that the connections between children’s wish to purchase a thing and the advertising of this product exist in four main fields, which are food advertisement, school advertisement, rock music, and television advertisement. Alongside with identifying the way different sources of advertisement can influence the buying behavior, the authors also implement ...

The Health of the Family Business

Introduction JCDecaux Group is a multinational company based in Neuilly-sur-Seine, Paris in France. The company was established in 1964 by Jean-Francois Decaux to offer bus stop advertising systems, billboards, public bicycle rental services, and street furniture (Jcdecaux.com, 2016). Currently, the company is the best outdoor advertising company in the world with annual revenues of more than 2.8 billion Euros. Its commitment is to deliver quality outdoor advertising services to its clients as well as providing first class public services to its customers around the world. The JCDecaux Group core values are innovation, quality, design, sustainable development and trustworthiness in ...

“Successful international firms frequently introduce standardized products covering most market needs, thereby replacing many specialized products"

Introduction The globalization and internationalization has increased the concerns of international business and international marketing. The firms have been involved in developing themselves into the Multinational Corporations (MNCs) rather than local and national firm. It has resulted in various MNCs across the world such as Coca Cola, McDonalds, Pepsi Co., KFC, Wall Mart, Zara, Unilever, Nestle etc. Marketing strategy is defined as the development of the decisions for the resource allocation, relationship of the company with the investors and the timings for the actions. With the growth in the internationalization, the management of the companies is now more concerned ...

The author of the book Selling Retail, John F. Lawhon is one of the most successful retail salespeople in America. His book consists of two parts that discusses the concept, retail selling. His first book on retail selling is mainly based on two grounds whereby he states that for a retail person to prosper he/she should be able to be acquainted with the customers’ needs and also have the knowledge and proficiency needed to meet those standards. He/she should also be able to assist the customer in recognizing his/her needs. The author shows that a competent sales person will always work ...

AXE/LYNX BRAND

INTRODUCTION

Advertising strategies are the campaign tools which are developed to communicate ideas about products and services offered by a certain company to its current customers and potential customers. The main aim of advertisements is to convince the customers to buy the products of the company. When the strategy is built in an intelligent and a considerate manner, it will reflect a better image of the company hence convincing the customers and eventually boosting the sales. Most advertising strategies focus on the following goals.

i. Promote awareness of a business and its products

ii. Stimulate sales directly and attract competitors customers

iii. Establish ...