Essays on Balmer

Digital Marketing: Mixed Mode Relationship (Hilton Hotels and Resorts)

Introduction Hilton Hotels and Resorts is a Hotel company and business with a global reach in the hospitality sector and offers hotel and resort services under the Hilton Worldwide brand. Conrad Hilton founded the Hilton Company and restaurant business in 1919 in Texas. Currently, the brand has spread all over the world under the flagship of Hilton Worldwide as the parent organization. In the United Kingdom, the company has its headquarters in London in Hilton London Tower. Hilton Hotels and Resorts in the U.K carry out operations in services such as accommodation, entertainment, and gambling. Most of the revenue ...

Digital Marketing: Mixed Mode Relationship (Hilton Hotels and Resorts)

Introduction Hilton Hotels and Resorts is a Hotel company and business with a global reach in the hospitality sector and offers hotel and resort services under the Hilton Worldwide brand. The Hotel company and business were founded by Conrad Hilton in 1919 in Texas but has spread all over the world under the flagship of Hilton Worldwide as the parent organization. In the United Kingdom, the company has its headquarters in London in Hilton London Tower. Hilton Hotels and Resorts in the U.K carry out operations in services such as accommodation, entertainment, and gambling. Most of the revenue gained ...

Introduction

Leadership in the business plays a critical role in offering the direction to the organization, motivation to the workers, and in fostering internal relationship and smooth production (Adrian, 2011). The management plays the dual roles of structural and systematic directives as well as leadership roles along the socio-cultural perspectives. The roles and effective responsibilities of the directorship in the organization is critical in improving the business response and crisis management. Crisis may arise in the firm because of various reasons that can be centered in the internal enterprise operations or from the external factors associated with the industry operations ( ...

Introduction:

Identity is a construct that encompasses the way people think about themselves and their role in the larger social environment. Human identity is enacted through social interactions with other people as well as the relationship built between them. Therefore, identity can be understood to be containing both individual and personal differentiators and components related to someone’s role in social groups (Berzonsky, pp. 55). Absolute identity characteristics can be written in the body such as ethnicity or gender. Therefore, the way people behave reflects on their behavior, beliefs and affiliations. Communication technologies and online information have shaped the process ...

Virgin Group

Abstract Being a successful business with a long term growth potentiality is the most important objective of any business organization. Success of a business can be defined in many ways and there are a number of alternative notions of success that are commonly used by business analysts. The current dissertation explores four different notions of success and their limitations in the real world. The notions of success are explored in the context of one of the most successful conglomerates of the 20th century, Virgin Group. While the funding, profits, and management structure look into the internal aspects regarding the success of a business; ...

Executive Summary

Tourism tours business is becoming increasingly competitive. The tour companies must seek to know how they can overcome this wave of high level of competition in order to compete effectively and remain relevant in the tourism market. It is a tour company’s responsibility to ensure that the tourists get unique services and an adventure of a lifetime that will keep them coming for more. As the years go by, the tourism industry will become even more competitive, and the need for offering unique services by the tour companies will increase. The key to a successful tours company is the need to ...

Abstract

Electrons of an atom exist in well defined energy levels which can jump to higher energy levels on absorbing thermal or electrical energy. The atomic absorption is subsequently followed by emission of light radiation. The wavelength of this emitted radiation is distinct and characteristic of every atom. With the help of a spectrometer the wavelength of these electromagnetic radiations can be visualized and measured. The emission lines in all other series for the atom can then be calculated using the Balmer-Rydberg equation. This establishes an inter-connection between the electronic transitions and the corresponding wavelengths which can be depicted in the ...

How leveraging secondary brand impacts on different products

Consumer brand equity has been defined to be the differential effects arising from the brand knowledge based on consumer response to that brand marketing. Brand associations are images or symbols associated with the brand meant to create brand equity (Keller, 1998). The different ways of creating brand equity may range from unique marketing styles to unique selling position and availability of different brands associated with the company’s products profile (Begemann, 2008). This discussion will focus on Coca Cola Company leveraging secondary branding. The company, whose brand equity entails availability of different range of products, has a competitive advantage over ...