Essays on Global Marketing

Global Marketing Strategy – Coca Cola

Coca Cola, generally referred as Coke, is an American non-alcoholic carbonated drink produced under the brand The Coca-Cola Company. The drink was introduced about 130 years ago by John Pemberton as a patent medicine and later, the brand was bought by Asa Griggs Candler, and Coca Cola was then marketed as a soft drink. Candler’s marketing tactics brought Coca Cola in the limelight and the brand dominated the global markets and went on to become the largest non-alcoholic drinks brand in the world. The name Coca-Cola, comes from the two words, Coca which means leaves and Kola which ...

Introduction

Wal-Mart is the world largest retail company operating both in the US and the international markets through joint ventures and subsidiaries in other countries. Wal-Mart was established in 1962 by Sam Walton in Brentonville, Arkansas and was traded in the public market in 1972. The company took anticyclical measures in the 90s by considering the international expansion. The company has established itself in Mexico, China, Canada, and Argentina. The company has successfully been able to establish a vibrant market by attracting more consumers through its Every Day Low Price (EDLP) (Horngren, 2008). This is a consumer centric approach combined ...

General Aspects of Indonesian Culture

Indonesia is an Asian country that comprises over 17,000 islands and with a population of around 256 million people. The country’s population implies diversity in the ethnic, cultural, linguistic, and religious domains. Being an island means that Indonesia is basically multi-ethnic with small groups occupying geographic enclaves. Indonesia comprises over six hundred ethnic groups grouped into 31 broad categories based on the 2010 census publication with the majority being the Javanese (40.2%) followed by Sundanese (15.5%) and Bataks (3.6%) (Utomo and McDonald, 2014, p.7). Indonesians speak various languages and observe varying customs and religious beliefs, however, there ...

In light of current global marketing economy providing numerous marketing opportunities even to small business organizations to promote their products and services internationally, it is always advantageous to do international business. In the first place, international marketing decreases the risk of business units by opening wide opportunities even if they fail in the local market. Adapting to an international market scenario provides valuable learning to marketers to position their business offerings. More importantly, involving in international marketing provides business units with a great deal of flexibility. For instance, a product that does not do well in the local market ...

It is important for a company that is entering a new market to know its channel structures and strategies. These existing channels and strategies should be aligned with the goals and objectives of the company to fast track the achievement of corporate goals and objectives (Lee & Carter, 2005). The factors that affect the structure and the strategies available to global markets include the nature of customers, product, and environment (Keegan & Green, 2016). In my final project, I chose to establish Disney Store in a new market within South Korea because it has market opportunities for the children’s products. ...

Marketing

2016-05-20 As we can see, nowadays, marketing events play a crucial role in the almost all companies, which work with the end-consumers. One can say that such activities as show-business, fashion and related industries are based on the marketing activities and events. In this case, marketing events during the annual Eurovision Song Contest can be relevant theme for the blog. The Eurovision Song Contest is a great event that can be considered as the most meaningful for singers not only from Europe, but from other regions also. As we know, representatives from Turkey, Australia, some countries of Africa also ...

Different business organizations utilize varying marketing strategies the help them win in the competitive business environment and make profits. The type of marketing strategy adopted by any firm depends on the industry where the firm operates, the location, the size, and long-term and short-term goals of the firm. In the present digital age, organizations need to use sophisticated and advanced marketing strategies to help them win both local and global competitive advantage. An effective marketing strategy composes of many elements that together assist the firm to achieve its goals. The following paper provides an overview of strategic marketing process ...

Part 1: Interpret trends and market development

Analysis of trends and developments (3 marks) The international market is incredibly diverse; this provides business managers with untapped potential and a big range of profitable opportunities in the market. However, this diversity may make international marketing operations quite complicated, requiring the coordination of a variety of processes to be successful. In most cases, the basic marketing principles apply to all markets around the world. The difference is that you need to be able to apply those principles in environments that could be significantly different to what you are used to dealing with. Many of the issues international marketers ...

3 Key Takeaways According to the article, digital transformation is a great challenge facing the global marketing. It is worth noting that technology advancement is playing a great role in shaping the way of marketing in the world. For instance the article reveals that some of the businesses have fully adopted digital marketing thus have no store at all a good example being Amazon (Magee n.p). The move is really posing a great challenge on competiveness in the market. Data presents businesses with an opportunity but analyzing the data is a key challenge to the success of the business. ...

Glocalizaton concept and its relation to standardization-adaptation debate in marketing literature review

What is glocalization Glocolization is a term that was introduced in early 90s by Robertson, it comes from combination of two words; globalization as well as localization. The globalization refers to the flexibility that is brought about by countries allowing the international forces to have impact on their local market environments, so as to attain some economic growth. Furthermore the term localization refers to the reiterating that is brought about by regions in order to maintain and protect some local culture and local conditions from them being carried away completely by the globalization forces. Therefore, glocalization attempts to balance ...

Introduction

This report describes the process of international expansion of a business named Al Futtaim. The report refers to the useful considerations for the business to make while expanding its operations globally. These considerations are aimed at the profit maximization of the company through international expansion. The hurdles in the international expansion have also been discussed with possible means of overcoming the problematic areas. The selected geographical region for the expansion of the business is the city of Western Morocco named Casablanca.

Company Background

Al-Futtaim is UAE based company. It is a multi-sector conglomerate. The company was formed in 1930. At the ...

The country of origin is branded and depicted in the marketing strategy of any brand to leverage the secondary associations of that brand with a geographical region or the country. This technique is also used to create the primary associations of a particular brand, product or service to the country of its origin. The country of origin effects was used in designing the marketing strategy of the Sagatiba in the UK. Sagatiba is a Brazilian distilled spirit. It is similar to a distilled spirit widely used in Brazil named Cachaca. It is made from the sugarcane and has an ...

The article- “The real reason why 4-inch phones are back in fashion”, published in www.thenextweb.com speaks about iPhone SE, the latest mobile phone from Apple, the business strategies, segmentation, pricing strategies and global marketing strategies . This paper will focus on identifying and analyzing the trends and significance of the event covered in the aforementioned article.

Business Strategy

IPhone, ever since its launch in 2007 has been one of the most sought after products selling millions of copies worldwide, across its product range. From the screen size of 3.5 inches in 2007, the phone kept on growing with every further launches and ...

International marketing practices may be influenced by the cultural environment of the countries and therefore it is important to apply the proper marketing mix which will allow the company to act successfully in the foreign market. Monica Cojocaru in her article “Impact of Culture on Global Marketing” proves this idea. The purpose of her article is to analyze in more detail the majority of the traditional marketing policies taking into account the multicultural element that sometimes may have a very large impact on the business outcomes. The author thinks that the overall importance of the culture in marketing should ...

Question 1

Clearly there is no doubt that the convergence of communications technologies and Internet networking frameworks have had an intense, societal and worldwide change and effect on how a Global Marketer’s, plans, budgets and implements of international marketing communication campaigns. The Global Marketer can no longer rely on just external proxies such as country specific partner companies, benefactors, or international distributors to properly represent their particular company’s brand, messaging and completely assimilate themselves as a worthy distributor not apt to incorporate into its’ own offerings – a competitive brand. The Global Marketer must now take into consideration, not just ...

“Successful international firms frequently introduce standardized products covering most market needs, thereby replacing many specialized products"

Introduction The globalization and internationalization has increased the concerns of international business and international marketing. The firms have been involved in developing themselves into the Multinational Corporations (MNCs) rather than local and national firm. It has resulted in various MNCs across the world such as Coca Cola, McDonalds, Pepsi Co., KFC, Wall Mart, Zara, Unilever, Nestle etc. Marketing strategy is defined as the development of the decisions for the resource allocation, relationship of the company with the investors and the timings for the actions. With the growth in the internationalization, the management of the companies is now more concerned ...

Nestlé: Global Marketing Strategy

Company Overview

Nestlé is a global company since inception. Founded in 1866 as Anglo-Swiss Condensed Milk Co. ("Key dates, n.d.), Nestlé has grown into world's leading nutrition, health and wellness company. This expansion has not been limited to geographical presence in six continents but has, significantly, included by a rarely matched expansion in product portfolio. In so doing, Nestlé has introduced common household brands and/or renovated her business model over her long (and ongoing journey) as to enhance her market positioning globally and, not least, create unrivaled added-value for customers, partner and government stakeholders and communities ...