Unilever Case Studies Samples For Students

Business

Given Unilever's geographic and category portfolio what are the megatrends Unilever should capitalize on and manage in seeking to attain their €80 billion sales target?
Unilever was founded or started by the lever brothers who saw the need to meet the unfulfilled needs in the society such as hygiene and cleanliness through provision lifebuoy soap. The company would later merge with margarine, Unie, and Union to produce more than a third of the world's commercial oils and fats. In addition, it covered a wide geographical area than any other company worldwide. As time progressed, the company has diversified in terms ...

- Q: Unilever now requires you to, thoroughly; review the strategic options available to it. The review may include those options currently being discussed in the media, or options not currently being considered (Refer pages 5 to 7 Unilever case study 1)
Unilever is one of the biggest global brands in the FMCG segment that has its headquarters in London. The global economic slowdown seems to have the FMCG major contexts to some extent. It has introduced some new business strategies for maintaining an advantageous step ahead of its competitors, crowd and other rival companies and organizations within ...

Unilever’s Quest by Shedding Brands

Product Portfolio Management

Unilever is a multinational consumer goods giant that produces and distributes personal care products such as shampoos and beauty soaps, home care products such as washing powder, foods, and beverages such as tea and ice cream. The company has over 400 brands all over the world. Some of the best known are Lipton tea, Blue Band, Flora, Heart brand, Hellmann’s, Knorr, Omo, Dove, Axe/Lynx and Rexona.

Unilever product portfolio is designed to meet every need in the household at the highest level of satisfaction possible. From the time an individual wakes up to the time they ...

1. Company Background

Key Issues

Mission and Vision
2. Unilever Company Application
3. Ice Cream Competitive Environment Application

Company Background

Nestlé is a Swiss based company and its core was formed by two different Swiss companies in 1867, Anglo-Swiss Condensed Milk Company in Switzerland (About Us n.d. para 5). Henri Nestlé sold his company and factory to three businessmen and by 1878 Milkmaid and Nestlé were the main competitors in the European market as they started offering similar products (About Us n.d. para 5). In 1902, Milkmaid, sold off all of its operations based in the United States, paving the way for its ...

Question #1

Peaceful acquisition is a process in which one company takes over the management of another company without physical or moral violence . Through the use of tactics that are “peaceful” nor not forcible, Unilever like to take pride in the fact that shareholders are well compensated in any acquisition and two members of the acquired company must sit on the board of Unilever. All employees and facilities are assumed, or by offering pensions and buy outs, in the acquisitions so the loss of jobs and vitality to the are of production is usually not lost.

Question #2

Unilever was formed by the ...

Can you find and name at least 3 Australian companies (including multinationals) emulating the Figure 3 Business model. Please provide some reference to your claim.
One of the multinationals that has greatly embraced the TBL model is the Coca-Cola Company. This came up as a group of CEOs came together to seek for a way to ensure environmental pollution is controlled and at the same time avoid wastage. In the case of Coca-Cola, recycling and reuse of its packaging products has been the major area of interest in the model. This can also be seen from the concept of good ...

Business

Corporate community, collaborations helped to improve the public image of Unilever Company. From the case study, it led to the destruction of the environment through converting of rain forests into palm plantations. This conversion led to incidences of soil erosion, water pollution and relocation of indigenous people. This created a negative image for the company. Participation in sustainable development programs helped the company in solving labor disputes. Also, it led to the improvement of the recruitment process. The company was paying low wages to its employees. The need to increase employee loyalty made the company engage in the, corporate community, ...

Introduction: Case synopsis

The shampoo market in India had grown exponentially due to customers placing a high degree of importance on their physical appearance. Herbal brands and synthetic brands are widely used, however coming from a tradition of using herbs, Indians tend to prefer the herbal brands more than the synthetic ones. Himalaya shampoo is among the herbal brands of shampoo that had to compete with established and successful conventional and ethnic brands such as the Nyle, Meera, Gamble, and Unilever India. The challenge for Himalaya was to formulate a positioning strategy so that it can be able to reach out to consumers who strongly ...

Amazon has been the leader in designing technology for many years. In fact, Amazon greatly shocked the market when they designed the Kindle and made it possible to digitalize the experience of reading books. What many business experts are wondering is what happened to that momentum that the Kindle had previously possessed? The answer is that Amazon made a device that was only compatible with what they were selling on Amazon and the software was not compatible and intuitive for their users, (Barrett, B., 2015). What ended up happening as a result is that Amazon’s competition beat them ...

Introduction

The object of this investigation is Rodamas Group. The Rodamas (which means “golden wheel”) has been found in 1951 in Jakarta (Dieleman & Kamal, 2009, 2). While Indonesia differed by little industrial activity and had no expertise to produce even basic products domestically, the company Rodamas played he roe of the importer. The Rodamas had close relationships with different multinational companies, especially from Japanese, which were interested in selling products on the Indonesian market. In the late 1960s and 1970s Rodamas naturally extended its trading partnerships with different foreign companies into manufacturing joint ventures. Thus, the mission of the company ...

Strategies are aimed at laying out plans that will help achieve the set goals and objectives of a firm. The global strategy involves plans and procedures meant for overseas business operations and to make an overall presence in the international markets. Multinational enterprise and foreign direct investment are some of the commonly used global strategies for companies wishing to operate internationally. The base of the global economic pyramid forms a strategic economic platform that can suit all business groups despite their level of operation. The base of the pyramid mainly comprises of the emerging economies.

What are the most attractive industries for the base of the pyramid?

The base of the base of ...

The Pepsi Ultimate Taste Challenge 2012: Social Enough?

PepsiCo is one of the biggest players of the carbonated and non carbonated soft drink market. This case deals with Pepsi’s market dynamics in the Canadian market. PepsiCo first entered Canada in 1934 by opening its first bottling plant in Montreal. Since then, it had been a long journey for the company as it has more than 10 million loyal customers all across the country. It had employed more than 5000 people all across Canada ,and its primary target was the long term growth of PepsiCo brands that consisted of Pepsi, Diet Pepsi, Pepsi Max,Tropicana,Gatorade,7up,Mountain ...

What is Nestlé’s role in future global food system? Do you support partnering both horizontally (with competitors) and vertically (with suppliers)?
Creating a wonderful cup of coffee is not only Nestlé’s business, but it is the business of everyone involved in its supply chain (The Times 100, Coffee- the Supply Chain). Today, Nestle is heading the worldwide movement of promoting sustainable agriculture for the entire food industry. The company’s role in the future global food system is going to be very critical. Since farmers come first in the supply chain of the food system, Nestle ...

Most shooting incidents in trailer and action movies portray a backward displacement of the victim (sometimes violent) over a large distance. Real life witnesses however may not give a similar account of the event. Viewers may also be skeptical on the way the incident is portrayed in movies. The effect of the bullet on the target can however be calculated from simple concepts in physics given the right or (reasonably approximated) quantities. The main concepts are those of momentum and energy conservation.
Firearms such as guns are meant to deliver destructive energy to the target with minimal energy input by the ...

Any organization that operates in a given society should contribute to the development of the society in one way or another. This is considering the fact that the society has provided the organization with the resources and environment necessary to facilitate its production activities. Social contributions can be in form of support of development activities in the society such as provision of schools fees to the poor children in the region. In addition, the social contributions by an organization can aim at improving the welfare of the employees. Any form of payment to insurance companies in coverage of the employees ...