Essays on Baidu

Central Issue:

Why did Google and China choose to negotiate a partnership, bearing in mind what was at stake and the difference in their individual objectives? Google would risk going against one of its principles (do not be evil), whereas China would need to rethink its censorship policy.

Recommended Course of Action:

Business institutions and states should look at the best option (negotiation) to ensure that they fulfill their needs as much as possible. Therefore, both parties should be ready to make compromises, but ensure that they do not end up on the losing end.

Basis for Recommendation:

I chose the arbitration option because both Google and China ...

The last one decade has been marked by a great evolution of how advertisements are translated. This process is currently known as “advertising localization” and focuses on dealing with having a successful translation of adverts from one language to another without changing the objective of the particular advertisement (Malmkjær & Windle, 2012). The act of advertising is an important tool when it comes to informing the consumer on the diversity of the products present in the market (Chidiac & Saliba, n.d). Various factors have led to the evolution with some including the trade intensification and the globalization of the economies. ...

INVESTMENT ANALYSIS OF VIETNAM

INVESTMENT ANALYSIS OF VIETNAM

Summary

Vietnam has changed in the last thirty years from an agrarian country to a service and manufacture country leader in the world in growth and economic activity. The country has a communist system legally but, in the practice, the country has a liberal policy in the economy signing the Trans-Pacific Free Trade Agreement but maintaining the political control under the rule of one party. The country offers opportunities and risks for individual and corporation with the intention to invest.

Introduction

Vietnam is known in the world as the country where United States of America lost a ...

The City and State of location:

Google’s Steep Learning Curve in China Executive Summary The paper will focus on some of the issues that face Google company in China as well as reasons why the company has been successful. Recession, advanced technology, and globalization have been core issues facing the company. Through improved innovations and branding, the company has been able to counter its problems and increase its profitability.

Introduction

The performance of Google is subject to external factors such as political, economic, social, technological factors, ecological, and legal Factors that prevail in China. One of the factors facing Google is globalization which falls under ...

ASSIGNMENT 5

Please identify the current CEO of each of Cisco Systems and two of its competitors. For each CEO please examine his or her bio and any back ground information. Please summarize his or her previous successes. Cisco system’s niche is in the computer communications industry, whose main competitors are Huawei and ZTE Corporation. The current CEO at Cisco, John Chambers worked at IBM as a technology salesperson. Seven years later, he joined Wang laboratories as an assistant to a top executive mandated with US operations. He later joined Cisco in 1991 just as the company became a public ...

Company Background

Alibaba Company was founded by a former Chinese English teacher, Jack Ma, together with other eighteen partners, in 1999. Way back from its founding, the corporation was sustained by a belief that, within the global and the domestic economy, the internet would allow upcoming businesses to influence technology and business innovations to compete fully and develop. Since the unveiling of the company's first website which assisted entrepreneurs, exporters and manufacturers carry out international sales and marketing processes, the company has taken the lead in mobile and online commerce. In contemporary e-commerce marketing, the corporation and its associates manage and ...

Mayday

Mayday is a Taiwanese rock band that was created in the late 1990s. The name of the band in Chinese is 五月天 (pinyin: Wǔ Yuè Tiān). The band consists of five members: Ashin, a vocalist, Monster and Stone, guitarists, Masa, a bassist, and Guan You, a drummer. The previous name of e band was So Band, they became Mayday only in 1997. The present name originates from Masa’s nickname in the Internet (Baidu.com).

Ashin, the vocalist, whose real name is Chen Ashin Hung, was born on the 6th of December, 1975, in Taipei, Taiwan. Monster, one the guitarists ...

Traditional marketing incorporates various forms of marketing and advertising. Most traditional marketing strategies can get divided into four categories: print, direct mail, broadcast, and telephone. Social media has become a big part of most people’s lives. Shoppers devote lots of time on their social networking sites or on other sites that are also linked to social media accounts with sharing buttons. According to Lewis (2014), integrating social media with traditional marketing provides a platform that is in real time, cost effective and measurable. Integrating social media with advertising helps businesses connect with their customers through several channels.

One of the ...

Business Analysis Using Financial statement

We conducted an analysis to determine if Baidu is facing critical accounting assumptions.They represent the basic elements that should be put into consideration when preparing accounting reports.They include the recognition of the trreatment of the various items in the income statement and the cash cashflows. The treatement of various items as presented in them .inorder to prove this we carried a critical examination of Baidu financial statements and focused mainly on the income statement and the cashflows statement.both of these statements have been prepared according to the accounting standards set by the U.S GAAP which is the the accountion system ...

Introduction:

Ford Motors is an icon when it comes to great companies that have changed the course of the sector they operate in and have had a significant impact on the economies not only locally, but on a global basis. Launched in 1903 by Henry Ford the amazing success story can be gauged from the fact that Ford is powered by a global workforce of more than 166,000 people working in plants and offices in all the seven continents as mentioned on the Ford global website (Ford Operations Worldwide, 2013). As an organization the primary intent of Ford is to ...

China is one of the countries in the world that have come up with tough regulations regarding internet use within its borders. Amidst international pressure to allow freedom of access to the internet, China has consistently defended herself on the censorship right by releasing a document that outlines the attitude of the government towards the internet (Helft & Barboza, 2010). Search-engine giant, Google, entered China in the early 2006. This was after it had a deal with the People’s Republic of China. This led to the birth of Google.cn, a customized version of Google’s search engine that was run within ...

Haiti’s Ministry of Tourism

- Competitive/ Business Strategy – Haiti’s Ministry of Tourism After the devastating earthquake that hit Haiti, the country is currently embroiled in efforts to rebuild its economy. The development of tourism is a top priority for the incumbent government. - Haiti Competitive Strategy - Cost advantage - Differentiation advantage (Hong, 2008). - Competitive strategy alternative

In the future, Haiti can explore the following competitive strategies alternatives.

- In order to gain cost advantage in the future, Haiti needs to consider the following competitive strategy alternatives: - Economies of scale - Economies of learning - Economies of scope and scale - Market share ...

Statement of problem

Google in China experiences censure and restriction of information delivered to its citizens. The government of China regulated information on legal grounds and sensitivity to China’s security . In the Wall Street journal on January 13 of 2010, Google urges the government of China to stop the sanctions or else they quit their operations. China grew very fast during this period with minimal online contribution. The government of china indicated hackers of Google were the most feared people who could study china’s government system. However, Google team recognized the presence of hackers who had access to limited ...

Introduction and Situational Analysis

Google as a company was incorporated in 1998 by American nationals. Google launched its version in version of Google.com in 2000. Google had sporadic interruptions and blockages in China between the years 2002 and 2005. This period was very trying for the company in the country. In this period and the subsequent times therefore lost some share of the market to Chinese internet companies like baidu.cn to the extent that as of current it is the second most popular search engine in the country after baidu.com (Broerse,2006). After 2006, Google decided to rebrand and change the search engine in ...

Introduction

Google Inc., the undisputed global leader in Internet search engines needs no introduction. The company that gave a new face to the term “information” by transcending it across geographical borders using the Internet has now become synonymous with “democracy on the web” (Flemish & Trevino, 2010, p. 439), espoused as one of its core values, within a short span of 14 years, which have seen it expand its footprints globally, “with 70+ offices in 40+ countries” (Google locations, n.d.), making it both an employer and a business partner of choice. However, despite its growing popularity as a progressive organization, there are still some minds, which ...

Google

It is a website that is used for searching information. It has been fine-tuned to search specific results that the users want to use. It has been developed with integration of other features that is making its popularity rise further (Google, 2012).

Yahoo

This is a search and mail website, just like Google. It is popular with search and email. It was initially liked because of its email capabilities. It is losing market share to Google search engine (Bosker, 2012).

Baidu

This is a website that is used for search in China. It has features that can be compared t search engines like Yahoo ...

Google Inc. is a multinational company that was founded in 1998 and today operates in 70 offices and in approximately 40 countries. It offers internet related products that help to enhance web experience of users, to simplify search and to open new internet opportunities for businesses. Strong customer focus, rapid response to market dynamics and commitment to creativity in the workplace are strongly embedded into the corporate culture.

In 2006 the company decided to enter the Chinese market with the new google.cn version of the search engine. However, it was only possible since the company agreed to comply with censorship ...

Strategic management

Baidu.com Inc is a Chinese based search engine that was cofounded by Chinese nationals, Robin Yanhong Li and EricYong Xu. This company was incorporated on January 18, 2000 in the Cayman Islands. Baidu is arguably China’s most popular search engine having far above half the market share of the Chinese market with its main competitor being Google Inc. By 2007, Baidu- commonly referred as China’s Google- dominated the Chinese market with a 60.4% market share which was more than the market share of Google having entered the Chinese market in 2005 (Chao,2008). The following is a STEEP analysis ...