In the automobile industry, there are several manufacturers of the different brands, makes and models of the vehicles used by almost anyone globally. Different people require different vehicles that suit their needs. These vehicles are brought for a purpose; depending on the consumer needs. This consumer needs vary geographically, demographically, psycho-graphically and in terms of customer behavior . Each of these factors can be broken down further into smaller segments. This is a diverse market with different needs and qualities. Marketing using the same strategy would be detrimental. A form of marketing therefore has to be devised to take advantage ...
Deception Case Studies Samples For Students
14 samples of this type
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