Shampoo College Essays Samples For Students

Product Life Cycle

While going through the product report for Alikay Naturals Moisturizing Black Soap Shampoo, it seems that the product stands in the decline stage of the product life cycle. Obviously, decline is the final stage of the product life cycle where a product is about to go out of the market. The major characteristic of the decline stage is that there will be long-run drop in sales due to customer taste changes and increased availability of substitute products (Lamb, Hair & McDaniel, 2016, p.202). This long-run drop in sales would naturally lead to a decrease in revenues. While going through the ...

Step 1: Product Life Cycle

Position in Product Life Cycle
Based on the sales report of 2015 and 2016, the Alikay Natural’s moisturizing black soap shampoo is at the decline stage of product life cycle. A continuous decline could be seen in units sold and revenue generated from the product in last two years. The turnover of the product has started increasing while market share is decreasing with each passing quarter. Decreasing sales volumes, reducing revenues, increased inventory turnover, and declining market share suggests that it might be the beginning of the end for the moisturizing black soap shampoo by Alikay Naturals. Such ...

<p>Companies have many different goals in posting advertisements. However, the main purpose of an advertisement is to get the customers’ attention and sell products. Each advertiser uses different techniques when creating an advertisement. An example of two different shampoo brands, and HEAD & SHOULDERS and GARNIER FRUCTIS demonstrate different ways that companies present their ads in order to appeal to customers. Like other companies, HEAD & SHOULDERS and GARNIER FRUCTIS get the audience’s attention by describing product qualities, using celebrity endorsement, placing the ads in many different media, providing guarantees for their products, using ethos and logos (emotion and logic) <!--more-->to appeal to the emotions and rationalizing nature of customers, and by appealing to customer’s needs.<br /> The GARNIER FRUCTIS advertisement is for a shampoo product that makes hair sleek, straight and flexible. In addition, it protects hair from damage and makes it look awesome. Moreover, the shampoo has other products to take care of the skin or the hair such as, lotion, gel for hairstyle, and oil. In addition there are many features on GARNIER FRUCTIS. The Apricot is to smooth frizzy hair. Then, Avocado Micro-oil nourishes and protects and contains a micro-oil for heat protection. Finally, the best thing about the shampoo is making the hair stay sleek even in 97% humidity.<br /> The other advertisement is for shampoo, which is called HEAD & SHOULDERS. However, this is a commercial made by Pittsburgh football player Troy Polamalu. In addition, the ad is showing the picture of a Chemical equation. Otherwise, there are many advantages in this product. It makes the hair fuller and thicker looking in one week, guaranteed. Moreover, HEAD & SHOULDERS, as they mention in the ad, leaves the hair looking fuller and with no shell and scrape. In addition, Head and Shoulders is an official sponsor of the National Football League.<br /> The ad for GARNIER FRUCTIS could easily appear in All You magazine, which targets people who like to be attractive and care about fashion and models. Rich people have the ability to buy the best products that are useful for themselves, and have enough money to spend on such products that have a good feature when they use it. However, the ad could easily be placed in All You magazine, because they want to attract their customers from the magazine. Otherwise, they post the ad on famous magazines that most of the customers like to read. However, this is an intelligent way to show their products and tell them about the advantages of the product and tell the costumers about what they’re looking for. In addition, the ad wants the audience to focus on the product’s features. For example, the product is mixed with fruit and oil that make the hair sleek and shiny, not gooey. That’s what the customers want to use. The ad should omit the disadvantages, such as customers complaining about the product. Otherwise, they might lose their customers and their profit will be reduced.<br /> The ad of the HEAD & SHOULDERS could easily appear in Pink Villa magazine, which targets people who are interesting in catwalks, care about style and beauty, and have extra money to spend on such products that make their shape beautiful and wonderful. In addition, the commercial could easily be placed in Pink Villa magazine, because this magazine targets this audience. It’s clear that Pink Villa magazine targets this audience, because they want to get customers’ attention. Its the only way they get more customers and persuade them to buy the products by advertisements. However, the advertiser should focus on what the customers need and what is useful for them. Also, the ad wants the audience to focus on the products. For example, they post their products on TV, magazines, and newspapers. Moreover, the advertiser has to make the ad away from the other products. Thus, when audiences see actors use the product in the ad, audiences will buy the product, because they have seen their favorite actors used it, that one of strategy way to attract audience, or when the product come up with pictures of actors. HEAD & SHOULDERS is one of the best companies, because they guarantee their products for customers. Hence, that shows the company’s success is that it has a great reputation that can make the company’s profit be raised. Otherwise, there are some features in the shampoo product such as, mint and green tea. That’s makes your head refreshed and cold. Moreover, the shampoo has nutrition that continuously targets dryness, keeping the scalp healthy and leaving the scalp more comfortable.<br /> There are two products that I have chosen, GARNIER FRUCTIS and HEAD & SHOULDERS. In the ad for GARNIER FRUCTIS shampoo, the advertiser uses logos. For example, the shampoo makes the hair sleek, straight and flexible. Moreover, the product has some features like avocado, which nourishes and protects the hair, because it contains a micro-oil for heat protection. In addition, the product has apricot to make the hair smooth not frizzy. Most importantly, the hair stays sleek even in 97% humidity; that’s what attracts the customer. The advertiser uses logos to attract and get the customer’s attention to the product. However, the advertiser of HEAD & SHOULDERS uses both ethos and logos, because he guaranteed the product 100% for fuller and thicker hair in one week. Therefore, they mention information that the product leaves the hair looking fuller and with no shell and scrape. In addition, the advertiser also uses Pathos, because he mentions when people use the shampoo they will have a sense of imagination, because there is a little Troy in every bottle of HEAD & SHOULDERS. In addition, HEAD & SHOULDERS is an official sponsor of the National Football League. GARNIER FRUCTIS mentioned in the ad a woman with straight and pretty hair to attract the women, because the target audience is the women. Also, the advertiser made the ad of the shampoo have a beautiful woman who is looking to have sleek and shiny hair. However, the customer will find the shampoo is useful especially when the weather 97% humidity, because it stays sleek. On the other hand, in the HEAD & SHOULDERS ad the advertiser created this ad to attract people who are athletic and have a curly hair. Moreover, that is the reason why the advertiser used Troy’s picture on the shampoo product as an example. In addition, he includes a feature on the shampoo that is guaranteed the customer will have fuller and thicker hair in one week. Thus, the advertiser didn’t include the price for both ads; because the customer won’t care about it; the most important thing to them is to take care of their head scalp and to have good hair.<br /> In conclusion, it is easy to see that both shampoo companies, HEAD & SHOULDERS and GARNIER FRUCTIS, use a variety of techniques for each advertisement in order to promote their products. Though these advertisers do not use all of the techniques at once, they use some combination of several of them in each advertisement including product qualities, using celebrity endorsement, placing the ads in many different media, providing guarantees for their products, using ethos and logos, and appealing to customer’s needs. The techniques used for each advertisement depend very much on the target audience. By customizing the advertisements to appeal to target audience, the companies will have success in selling their product and consumers can find the products that best suit their needs.</p> ...

The purpose of conducting this pilot research is to determine consumer reactions and acceptance rates of a new shampoo that the company is considering to launch by the end of the year. Prior to conducting a nationwide consumer-based research survey, a pilot study has been planned, with a very limited target audience. Product research and development is already underway, and the company has to choose between launching an anti-dandruff shampoo, or a variant that specifically targets teenagers, who have severe hair fall problems .
Therefore, a questionnaire will be developed comprising questions that will attempt to understand which of the ...

The objective of this paper is to present a plan for product promotion campaign of a new shampoo. We define the goal of this campaign at the very beginning. Then we enumerate the possible methods of achieving this goal. We present an analysis of the possible effect of the campaign in terms of pricing and distribution of the product.

Setting up the Goal

Since the product is a new shampoo the first goal will be spread awareness about the product. To make people understand the unique characteristics of this new product that makes it different from the other products. The people has to ...

Shampoo is not a specialty product and so there is a lot of variety available to the customers to choose between different shampoo products. In addition, they also have lots of resources due to which they can make the purchase when and where they want. There is no hidden information and thus the consumers usually prefer the cheaper products but the opportunity cost is also considered. The most significant factors contributing to the opportunity cost include the time spent on shopping, convenience of the retailer location, and even the time spent on gaining information regarding the quality of the brand. Mostly, ...

Shiseido Tsubaki Strategy: Delivering the Promise

1. Shiseido Tsubaki is one of the main products from the hair care market in Japan, being positioned as a luxury brand. Becoming soon after its launch a very desirable brand, the company succeeded in entering the nearby Asian markets, such as China or Korea.
2. By approaching the Eastern culture, promoting the Japanese beauty within a market dedicated to Asian population, Shiseido Tsubaki succeeded in transmitting to its targeted clientele (Japanese women) that “Japanese women are beautiful” (which was actually the slogan of the communication campaign). The strategy applied for advertising the product was memorable due to the presence of ...

The Bottom of the Pyramid (BOP) debate raises heated arguments between the supporters of the idea that multinational companies (MNC) have the capabilities to reduce poverty by strengthening the purchase power of the poor, and those who support the adverse idea that MNCs solely exploit the poor. The main proponents of this debate are C.K. Prahalad and Stuart Hart, who mitigate for the BOP theory in their study “The Fortune at the Base of their Pyramid”, and Aneel Karnani, who demounts the BOP claims in his “Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector ...

Media for products offering relief for sufferers from depression, anxiety and other mental health issue contribute to misconceptions surrounding mental health. Many of the advertisements suggest that depression, anxiety, bipolar, etc. can be cured simply by taking a pill, and the reality is much more complex than simply taking a pill. Mental health is an ongoing process that requires different treatments for different sufferers. Not only does the medication and dose vary, auxiliary treatments, such as therapy and lifestyle changes are also necessary for many patients.

Medication is Different from Other Products

Advertising’s job is to make a person feel like they really need the product. Shampoo ...

- Is it exploitation for a company to profit from selling soaps, shampoo, personal computers, and ice cream, etc., to people with little disposable income?
It is not supposed to be considered as exploitation for a company to profit from selling such commodities as shampoo, ice cream, soaps and personal computers to the poor people, especially when the company takes some appropriate steps. These commodities need to be affordable to the people with little income and be obtained by this group of people in a most convenient way possible. Suitable illustrations of these can be seen in the case presented. For ...

Luke was humming some catchy tune as he was leaning against the kitchen counter and making grilled cheese. He opened the fridge to get a milk carton, then took two glasses from the kitchen drawer and put them on the table. He poured some milk in both, leveling his head with the glasses and squinting his eyes as he made sure the milk was poured at exactly the same level in both glasses, trying not to spill a drop on the table which he had cleaned to the perfect whiteness prior.
Glenn walked into the kitchen and stopped at the ...

The difference of goods made in America and outside America is the quality. Goods made in America are of high quality due to the high competition from substitutes. Moreover, stringent regulations on standards and quality assurance enhance the quality of goods in America. The sources for information are mostly for profit such as magazines, websites, newspapers, television and radio shows. The source makes a big difference since most of the profit sources of information are designed to persuade unlike scholarly work which provide a scientific perspective of the subject matter. The television show and items selected included hair colors, and shampoo. ...

Advertising acts as a key component in the marketing of a product. The advert can be a print or visual depending on the target audience and budget. Each advert in the media has its way of communicating a message to a target market. At times, the message might harbor stereotypes in it as a way of bringing in humor to it. With time, stereotypes became more popular in advertisements especially those centering on gender. In the article, Having it His Way by Carrie Packwood Freeman and Debra Mersin, masculinity stands out as a stereotype of men. Companies use the ...

1. The goal of this research is to discover the real nature of the problem and to suggest new possible solutions or new ideas.
This research example may be categorized under the exploratory research. Exploratory research is the research of a new topic or phenomena on which prior information is less or not available. As the example at hand aims to uncover the root cause of the problem, exploratory research may provide the ideal foundation for conducting research. The solutions required are supposed to be unique in nature; therefore, exploratory research might contribute towards identifying these new methods. Furthermore, ...

The Greenpeace campaign is a global movement aimed at addressing issues of environmental damages. The discussion focuses on merits of Greenpeace public relations by assessing the damages caused to P&G corporate image. Furthermore, how the maturation of social media affected such campaigns. Furthermore, it provides an analysis of whether Greenpeace or P&G is acting appropriately or not. It will also predict on the possible safety measures to be undertaken by the two organizations in the protection of the environment. According to Greenpeace, the P&G corporate image does to concur well with expectations of the public. However, the P&G counters this ...

- Unilever is one of the largest multinational company dealing in fast moving consumer goods. The company is operating in multiple categories including hair-care segment. Three brands selected for the discussion are Clear, TRESemme, and Just For Me. Unilever uniquely positioned all three brands in the same category i.e. hair cleanser. The positioning strategy adopted by Unilever focuses on attracting people from all class of customers. All three products are priced competitively for middle-class people. Unilever positioned all three brands uniquely to inform customers about the distinct benefits associated with each brand. All three brands have different brand image. ...

Allocating Fixed Costs

Allocating Fixed Costs
Activity Based Costing (ABC) is different from the other traditional costing methods. The traditional costing methods, such as marginal and absorption costing methods, has only two absorption basis. These two absorption basis for the allocation of overheads are labor hours and/or machine hours. However, in Activity Based Costing, every cost unit has a separate cost driver to allocate the overheads more effectively and efficiently. The activity based costing is a more refined method of allocating the overhead costs and separate the loss making products from the profit making products. Therefore, as compared to the traditional costing methods, ...

Supermarkets are important parts of our lives. Now that less and less people live in the country side and grow their own food, and more and more people live in cities and need food to be shipped to them, people could hardly survive without supermarkets. A cross section from all generations visits the supermarket at least once or twice a week. Some people even visit the super market once a day – sometimes because it is their social entertainment. Every super market has its own method of organization and arrangement. In order to make some observations about the uniqueness of supermarket organization, ...

Pantene Chrysalis: A Rhetorical Analysis

The media's influence may be found everywhere. Billboards can be seen in any urban area as well as some suburban ones. Commercials dominate around seventeen minutes of every sixty-minute television program. Their overall messages are the same: do this, buy that, use something, watch something else and change the status quo because it is supposedly not good enough.

One noteworthy commercial is the four-and-a-half Pantene Chrysalis television advertisement by Grey of Thailand. It stands out because of its innately wonderful story. The interesting thing is that first time viewers cannot really tell that it is an advertisement until the ...

Pantene Chrysalis: A Rhetorical Analysis

The media's influence may be found everywhere. Billboards can be seen in any urban area as well as some suburban ones. Commercials dominate around seventeen minutes of every sixty-minute television program. Their overall messages are the same: do this, buy that, use something, watch something else and change the status quo because it is supposedly not good enough.

One noteworthy commercial is the four-and-a-half Pantene Chrysalis television advertisement by Grey of Thailand. It stands out because of its innately wonderful story. The interesting thing is that first time viewers cannot really tell that it is an advertisement until the ...

Abstract

Andrew’s Hair Styling is a hair salon offering only haircuts. This paper evaluates the company’s contribution margin, break-even point, and operating income under two distinct compensation structures. In the first case, barbers are paid only a fixed hourly wage. In the other case, barbers are paid a lower fixed hourly wage together with an incentive payment for each haircut. The business owner is interested in the effects of the revised compensation method on the aforementioned performance indicators.
The calculations indicate that, although the revised compensation structure will reduce annual fixed costs by 49%, it will also reduce net operating ...