Essays on Generation X

Perception and Consumer Behavior

Perception is the process of knowing features of stimuli with the use of vision, hearing, taste, smell and touch (Scott, 1994). The visual perception i.e. size/shape in the L’Oreal Men Expert Vita Lift 5 ad is rectangle with the focus on more than one dimension to enable consumers to downsize their order by enlarging the product along all dimensions. On the other hand, the shape of the Aveeno Absolutely Ageless ad is portrait. The size of the ad is adjusted through focus on multiple dimensions to perceive the product easily. Lettering is another factor affects the perception of ...

EXAMINING THE IMPACT OF SOCIAL MEDIA ON THE MARKETING STRATEGIES IN SMALL AND MEDIUM FIRMS. THE CASE OF GUERRILLA MARKETING APPROACH.

I: Introduction

The changes in the contemporary business landscape are driven by a variety of factors. External environment places more and more challenges for the companies, as they grow international, internationalize their chains and adopt new technology in thi relashionships with suppliers and customers globally. The external environment of a company is comprised of political, economic, social, technological, environmental and legal factors. Each of them has the significant impact on the ways modern companies conduct their business and build their ...

The advancement in communication technology coupled with improvement in smartphone App application software enhances user flexibility in communication platform supported by the UTAUT (Unified Theory of Acceptance and Use of Technology) concepts. The growing tendency of data security concerns among the mobile users is of the essence for smooth trade and efficient payment services to be in place. Regardless of age differences among mobile device users, improvement of data security is of high impact for improved performance of the technology. The existence of the Generation X platform anchored on the G-network accelerates the rate of acceptance of internet services ...

Millennials

Today Millennials, or Generation Y, as they are sometimes called, catch a lot of negative energy from previous generation for being obsessed with technology, unwilling to find jobs, and outright lazy. Generation X, and primarily Baby Boomers wonder why Millennials did not play more outside, or walk seven miles both ways in the snow to sit on a dirt floor in school. They are touted as being too sensitive, whiny, overly-politically correct, and at times are blamed for ruining the country. While there is some truth to these claims, there are explanations for why Millennials live their lives the ...

Generational diversity challenges

The increasing level of globalization has necessitated organizations to develop ways of improving individuals’ interactions across a diversity of cultures. The modern business environment is no longer insular, and organizations must design mechanisms of incorporating individuals from diverse cultural background to improve among other things their understanding and ability to respond effectively to the changing needs of international customers. Additionally, the business environment has become increasingly competitive in the contemporary global framework. As such, organizations must become diversified to enhance their competitiveness. However, the management of diversity entails various challenges. Generational diversity entails the understanding, acknowledgment, and acceptance of ...

Marketing Concept and the 4p's Concept

The marketing concept backdates to the 1950s when the market became flooded with a variety of similar products (Keelson, 2012). It involves focusing on what the customer wants, aligning the functions of the organization in order to successfully carry out production of the correct product, and finding ways to keep the customer satisfied over a long period. The marketing concept incorporates market research with the aim of finding out the customers’ needs, market size, as well as the market division. The four P’s of marketing are used by firms to enable them penetrate the market and help maximize ...

1. Introduction This research sets out to investigate into communication practices with reference to two different age categories of leaders i.e. generation X = 25-35 years and generation Y = older than 35 years. 1.1. Research Questions 1.2. Type of Data Collected The researcher has collected qualitative type of data through the interviews and observations. Detailed responses from the leaders from both the categories of generations (explained later) were collected against ten open-ended questions devised for each of them. Apart from that, there are findings of panel discussion based on observations. These findings (both that of interview and observations) are presented ...

Business

2016-05-14 The issue of the most appropriate methodology in order to analyze two generations (X and Y) and differences between them are described in this paper. According to the theory of generations, representatives of different age groups have different characteristics. Some of them are connected with the competence of the “leadership”. Specialists usually identify two main groups: generation X, representatives of which are in the age group 25-35 years; generation Y – people, who are older than 35 years. For example, leaders of generation Y (who were born in 1984 – 2000 years) are a class of “loners”, while the generation ...

Discuss how each of the following generational groups might react to TOMS Shoes: the baby boomers, generation X, and the Millennials. Answer. As explained in the video, TOMS Shoes have a unique marketing approach where the brand image is positioned around the notion of philanthropy rather than value or price based differentiation (Pearson, 2014). The probable response from the three generational groups is given below: The baby boomers might respond positively to the brand because they generally behave with respect to their age and wisdom. Since TOMS Shoes have the core concept of donating a shoe for the unprivileged ...

1. Introduction

Background Information

The changes in the health care industries influence the leadership goals, employee as well as the quality of the healthcare. Currently, the healthcare organization is becoming informed about the significant impact of having two distinct generations in the workplace. The substantial amount of literature exists on how to recognize the two generations and their difference regarding emotional intelligence, interpersonal skills and communication skills. Again, there is some research that evaluates how to attract and retains Generation X and Generation Y workers. However the literature that addresses the difference in the generations are not sufficient (Anantatmula & Shrivastav, 2012). ...

29th of April 2016

People have gotten used to that work is often characterized by time intervals of 8 hours per day, 40 hours per week of 22 working days per month. For the most part, it is the number of hours worked, rather than the fulfilled objectives that define the size of the salary, and the amount of office hours spent at work positively characterizes the employee in the eyes of the employer: he is always at the workplace – means reliable, stay late to work – purposeful and dedicated to the cause. This approach causes more confusion and dissatisfaction among young professionals in ...

Management of the Future

Introduction Most global economies have emerged from the downturn brought about the financial crises in the early twenty-first century slowly and for a longer time than expected. However, the emergent growth cannot be denied (Rigby & Bilodeau, 2015). Executives had to slog through years of recession and even stagnation, feeling finally triumphant with the recovery. However, despite their organizational skills and business acumen, they cannot shove away the serious challenges posed by employee diversity, which is hounding them through the years without remission. The most notable of these challenges involves the surface level of diversity. The surface dimensions of diversity ...

Introduction

The modern market is full of surprises that if left to the perceived strong players and watched from a distance by junior players, would lead to monopoly and subsequently compromise product and service quality. In the past, fierce competition was a thing for big companies scrambling for a sizeable market share. It mainly involved product oriented companies. Service industry operated like a shaved sheep that has nothing to worry of when approaching a sliding ground. Today, the wave of quality products and services continue to awaken these companies that have so long enjoyed the royal nap for many years.

Process Design

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