Essays on Gratifications

Introduction

Changes and developments in the technology and in the internet led to enhancements in the creativity in relation to marketing. In addition, technology enabled numerous innovations to build up. To cope with the continuous change in the innovations, the companies started to focus on the differentiation of applications and activities to reach the consumers through diversified communication devices. The key aspects of the communication devices are mobile devices. In today’s diversified business environment, mobile phones, smart phones, PDAs (Personal Digital Assistant), notebook and tablets PCs are considered key mobile devises. The earlier described mobile devices are able to ...

Abstract:

Theories were developed over the years, as researchers and sociologists tried to explain the reasons why there is crime within the communities. These theories include the social bonds theory, the self-control theory, the power control theory, the control balance theory, the differential coercion theory, and the social support theory. Based on the theories, there are five realities behind the causation of crime: (1) that crime is caused by weakening bonds to the society; (2) that crime is the effect of having low self-control; (3) that crime is caused by occupational patriarchy; (4) that it is caused by the roles ...

Communication Theory

Nowadays, the audience actively participates in the media message processing and influences the content that is channeled. Cognitive capacities of humans allow them to perceive and analyze the information presented in media and position it with the help of previous knowledge, scripts, expectations and attitudes. Facebook is one of the most popular social network sites that channels huge amount of information that is processed by the wide range of audience every minute. The two theories are applied to analyze Facebook as a form of media communication: a uses and gratification theory and schema theory. The way the audience approaches ...

Introduction

In the contemporary world the use of new media, and in particular social media, has become an essential need in the society. Social media include Web sites that allow social interaction such as social networking sites like MySpace, Twitter, Facebook; gaming sites such as Second Life and Club Penguin; video sites such as Vimeo and YouTube; and blogs. Such sites have provided a fertile ground for communication and entertainment especially for the teenagers and the young adults. According to the prevailing studies, 75 percent of the teenagers are in possession of cell phones, and 25 percent utilizes them on ...

Introduction

Introduction In the contemporary world the use of new media, and in particular social media, has become an essential need in the society. Social media include Web sites that allow social interaction such as social networking sites like MySpace, Twitter, Facebook; gaming sites such as Second Life and Club Penguin; video sites such as Vimeo and YouTube; and blogs. Such sites have provided a fertile ground for communication and entertainment especially for the teenagers and the young adults. According to the prevailing studies, 75 percent of the teenagers are in possession of cell phones, and 25 percent utilizes them ...

Seton Hall University

Abstract Introduction Politics has been a major driving force in the US economy and arguably all other economies in the world. It is therefore of little surprise that much of what is covered in the media and by journalists revolves around politics. The mainstream media has been the main means of communication between politicians and their supporters. For years on end, politicians have been using print, visual, and audio media to send messages and agendas to the people. These forms of media became instrumental especially during elections periods. They were the main means of reaching out to a large ...

How does Facebook Influence and Impact the Consumer Behavior? Analyzing Facebook’s effects on Students depending on their Age, Gender and Education Level.

Abstract:

Facebook has appeared as a new and very popular media which influences every section of the society in various different manners. There are many businesses being run or marketed through Facebook. So, it also holds an impact on consumer behavior. This paper analyzes the impact of Facebook on consumer behavior. It takes students category to analyze how within the student community the influence of Facebook varies from student level to age group and gender. The results show ...

Communication

Latest communication and technological developments facilitated communication industry. Innovation and new inventions created new dimensions in the communication world. Social media is a dynamic form of communication in today’s world. Social media is a set of websites collected along with their services and practices to support participation, exchange, and sharing etcetera among its users, giving birth to communities. Social media especially Facebook, Twitter, MySpace etcetera have become an integral part among the young generations (Junco & Mastrodicasa 2007). Most of the high school and college students use social media to connect and share with their friends.

Significance

However, the frequency of ...

Several issues arise in this article. To begin with, I have a take on the research findings, as well as how accurately it complemented what I had anticipated. Moreover, it fuelled my thoughts to query what other research could be carried out on television programming via-à-is the utility and gratifications technique, and what can be foreseen as pertains to the study (Abelman, 1987). In addition, the article raised the topic of reactionary usage of religious programming, which additionally precipitated the thought of other types of programming that most people will watch since they do not want to watch any ...

- Working definition of lens Mass media communication is the use of various media technologies with an objective to communicate to a large population. The media technologies include Television, radio, film and recorded music amongst others. The communication phenomena that we understand is the role, impact and the significance of mass media and the best ways to utilize the sense of cultural phenomena in our lives. Mass media heightens our awareness by informing us the things that happen in the society. It ensures that it validates particular social and cultural norms practiced in the society. - ...

The advent of new technologies (Internet, virtual realities) is altering the conventional settings of psychological practice and research (Wiederhold, 2013). Cyberpsychology, a recent branch of Psychology, presents the advantage of shedding light on various aspects of personality from a unique perspective. Contemporarily relevant cyber tools of personality analysis can be used to extract valuable insights about issues of psychological well-being like self-esteem, narcissism and loneliness. This paper will explore the relationship between self-esteem, self-image and social networking, as well as the potential of cyberpsychology to investigate human behaviors. The impact of online communities on the formation of identity has already ...

Introduction

Thesis Statement “Deliberately ambiguous”, as Seth MacFarlane the producer of the show “Family Guy” describes him, Stewie Griffin is a confused child, when it comes to his sexuality, although he has all the abilities and features for being a genius. Stewie Griffin is a character born out of the Macfarlane’s ambitions of featuring a personage meant to generate humor because of his sexual confusion and in the same time facing the biological and psychodynamic challenges of his age.

Aims and Purposes of the Paper

The current paper aims to debate Stewie Griffin’s sexuality, as the character develops in the TV series “Family Guy”. In this respect, ...

The origin of video game goes back to the year 1940s. The first players of the game were Thomas T Goldsmith and Estle ray Mann who were the first persons to introduce the cathode ray tube amusement device. The popularity of video game began to rise in the years 1970s and 1980s where most of computer games were played. The main prominent games in those times were such as arcade video games and gaming consoles. The video has become the modern form of entertainment in the recent days from the period. Video games remain to be the popular ...

The Future of Cloud Computing

Introduction Cloud Computing Cloud computing applies to the development of parallel computing, distributed computing, and grid computing (Rad, et al., 2009). Cloud computing refers both to a platform and a type of application (Buyya, Yeo, Venugoplas, Broberg, & Brandic 2009). Cloud computing platforms provide the services necessary for developers to create new SaaS applications; it is a dynamic process that provisions, configures, reconfigures, and deprovisions servers. Cloud platforms provide a pool of resources to host different applications where computing power is delivered on demand (Van, Tran, & Menaud, 2009). Cloud applications use large databases and powerful servers that host Internet-based applications and services. ...

The Future of Cloud Computing

Introduction Cloud Computing Cloud computing applies to the development of parallel computing, distributed computing, and grid computing (Rad, et al., 2009). Cloud computing refers both to a platform and a type of application (Buyya, Yeo, Venugoplas, Broberg, & Brandic 2009). Cloud computing platforms provide the services necessary for developers to create new SaaS applications; it is a dynamic process that provisions, configures, reconfigures, and deprovisions servers. Cloud platforms provide a pool of resources to host different applications where computing power is delivered on demand (Van, Tran, & Menaud, 2009). Cloud applications use large databases and powerful servers that host Internet-based applications and services. ...

As a life-long reader, it is extremely difficult to pinpoint any particular reason why people shouldn’t be reading – literature opens up a world of wonder, information and entertainment for anyone willing to simply pick up a book and read it. For centuries, literature has been held in equally high esteem by both the mass public and the most-highbrow academic circles. Literature is generally considered to be one of the canonical arts with books being held up as strong examples of intelligence and wit and, indeed, reading is frequently thought of as being an activity widely associated with people of a higher socioeconomic status ...