Allegiance Article Reviews Samples For Students

Guan Yunchang, the author of the play, was a general who served in the late Eastern Han dynasty under the warlord Liu Bei and had extraordinary qualities. Guan is highly respected as an epitome of righteousness and loyalty hence he is still worshipped by many Chinese people to date. People from southern China, Hong Kong, Taiwan and other Chinese communities also worship Guan (Wilt & West, 2012, p. 105). Therefore, his literary work is viewed as one of the key contributors to the world’s literature today. A critical assessment of the play reveals various concepts such as characterization that are ...

Companies are very persistent at trying to win customers by different tricks. Some would even hire marketing agents and brand specialists to attract more customers. The purpose of these people is to build the image of the company into something that would draw customers to liking a product, a service or the company in general. Simply put, companies want to ensure that customers would always prefer the company regardless of the stiff competition. However, in the article it was able to articulate that all companies need to do is to raise customer satisfaction to be able to ensure customer loyalty.
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Article Review

God’s covenant between Abraham and David are often speculated as conditional or unconditional. Given that there was a form of agreement between God and Abraham or David, the promise of land was considered conditional. God speculated that Abrahamic or Davidic lineage would be blessed through getting future land depending on the loyalty of the people to God. This paper will examine both Davidic and Abrahamic covenants made by God and the land grants that go hand in hand with these covenants.
The covenant between God and Abraham is outlined in Genesis 15 and 17 in that the term ‘ ...

Article Review

Article Review
The article “Social Customer Relationship Management (SCRM): How Connecting Social Analytics to Business Analytics Enhances Customer Care and Loyalty?” seeks to identify how the social media influences customer care by exploring how interacting with customers through the social media impacts customer loyalty. The findings from studies conducted by researchers such as Goldman (2011) and Evans (2011) indicate that a good number of company marketers are placing much emphasis on social networking sites. This is done in an effort to increase the company’s involvement in social media programs and consequently strengthen and improve the quality of ...

Question 1

A community is composed of a set of individuals. In order for it to develop, each individual should be socially conscious and responsible towards the society, as it is a core of their existence. Social responsibility according to Vanasupa is about refining the quality of relations with key stakeholders. Vanasupa further states that individuals have societal obligations to fulfill and in that way harm or help themselves or others. Engaging in acts that may impair oneself or others should actually not be classified as a social responsibility. It is more of being irresponsible and may bring retrogression to the contemporary society.
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Patience certainly has its benefits, a perfect example of that is McCormick and Company. After being in business for 123 years, it chose the right opportunity to expand its operations into the retail industry by having its own retail store through which it could reach its customers and convey its true essence to them directly. The statistics do not lie as McCormick seems to be experiencing its greenest pastures ever.

The essence of the brand

For its first several decades, McCormick was mostly just a spice maker by catering to individual as well as industrial needs, over the years however it has connected with its customers ...

Question 1

John Wooden’s Pyramid of Success is still applicable to the current business environment. The pyramid named loyalty, team spirit, condition and skill present in the team. These attributes are essential to today’s business environment as they help nurture the relationship between the firm and its clients. The Pyramid of Success is applicable not only to basketball where Wooden was a coach but also in our day to day live. Through Wooden, we learned that the end is always a result of our doings and misdoings. Therefore, businesses that want to prosper in the long term should not ...

1. What is the role of private brands in a product portfolio dominated by national brands? Should a retailer like Migros attempts to change customer preferences in the direction of private brands, or simply stock what customers prefer to purchase?

Private brands in a product portfolio play several roles. Firstly, they help retailers to maximize profits, since private brands usually yield higher margins than national brands. Secondly, since they are offered only in specific stores, private brands help to differentiate product offering, to build customer loyalty and to attract more clients, thus increasing both the sales of private and national brands. The ...

American Public University

Organization is a group of people who come together to achieve a set of goals. Each organization develops a structure to function to move towards the set goals for the organization. How the organization forms a structure determines flexibility and agility of the organization. In the volatile business world nowadays, any organization requires developing its agility and flexibility to position the organization against the volatility in the markets. The main factors are the people who feel belonging to the organization because they would like to take responsibility to reach the set goals.
The individuals in the organization would like ...

ARTICLE ANALYSIS

The article explores the association ally between Australia and America. It highlights that this association has been witnessed for a couple of years. The alliance has been essentially in reference to economic and military links. The alliance is still likely to last for long as the two countries reap substantial benefits from it. In particular, the relation is attributable to the Australia’s stable state. The article indicates that a close relation between the Australia’s capital city and the USA highlights the high association of a logical justification of the significance and cost of the alliance with a ...

1. Design an integrated brand development communication programme for Taris that incorporates name, logo, symbols, and colour. If you cannot draw a label, just describe it, like brand name, background colour, other brand elements, etc.

The name of the new Taris brand should communicate both the characteristics of the oil and its health benefits, while being easily understandable for the American users. The name “Green Olive” is both simple and reveals the essence of the product. The word “green” in the name implicitly suggests that the product is both natural and supports a healthy lifestyle. The logo of the brand should ...

Marchant (2013) wrote the article Management Accounting in the 21st Century: A Profession for Which the Time Has Come, about the growing importance of management accountants in the new century. The author indicates that the twenty-first century has witnessed the emergence of an economy based on the information age, in which knowledge is a primary source of competitiveness. As the boundaries of traditional industries become a blur, there is a new level of demand for the skills of today`s accountants (Marchant, 2013).
Marchant (2013) underline the importance of developing an analytical ability, by assembling a team of professionals ...

Essay 1

Is Google MAKING Us Stupid by Nicholas Carr
The idea that intrigued me most is the fact that modern day society is getting overly dependent on the internet, and hardcopy reading culture is slowly dying. Gone are the days when people could visit libraries to read or conduct research. Today, people comfortably do that from behind their desktops in the comfort of their homes. A lot of information is easily made available, and it helps people to have “immediate access to such an incredibly rich store of information” according to Carr.
What I have learned from this article is ...

The article gives us an insight on the five forces model which was advocated by Michael E. Porter. It goes on to explain how the specific forces identified in the below model can help a firm to create a better business strategy and place a firm foot in the respective industry. The article further analyses the five force model in detail stating the benefits and the disadvantages that come along with it. It further explains it with a case study on IKEA. The article further stresses on the composition of these forces. It states that every industry has a ...

Introduction

There has been a considerable shift in market approaches traditionally utilized by various international as well as local companies to what is now being referred to as high-end marketing. This has arisen due to a variety of factors including but not limited to competition, increased innovation, and technological changes in overall marketing and changing consumer preferences and / or needs. These changes, along with others, have made some companies face stiff competition to a point of even forming partnerships with new and innovation-based companies. Globally established companies like Coca Cola and PepsiCo have already set themselves up and geared their marketing approaches ...

Introduction:

The article “Five numbers that show how Aldi has revolutionised grocery shopping” published in the online version of Daily Telegraph dated 29 September 2014 is the topic of investigation for this paper.
The main features of the article relate to how Aldi respond to the overall competitive environment in the UK grocery market. In addition, the article outlines how the discounter has made great strides in the UK grocery market.
The marketing story undertaken relates to the grocery sector for this investigation which has implications on every individual in the society.

The foremost talking point in the ...

Judicial independence has been argued to be an abstract that can never be achieved. Legal jurists claim that the judiciary can never be independent of control of the executive, or the legislature provided that the justices are appointed by the politicians. The view is held across the judicial and political spectrum. As a consequence, twenty-one states in the United States of America have opted to elected justices of the Supreme Court. The election of the justices of the Supreme Court is can be contracted to the appointive system where the judges were appointed by the governor in the individual states. ...

Article Review

Summary
In this article What Makes a Rubber Stamp?, the author examines China’s legislature which is commonly referred to as the National People’s Congress. The author notes that this once-a-year session takes place in early march in Beijing, and “thousands of out-of-tow delegates dexcend on the capital for the full session of the NPC which is China’s version of a national legislature” (T, 2012). The article also comments on the manner in which these proceedings take place by noting that they are orderly and outcomes are pre-arranged and predictable. According to T (2012), media outlets, many of ...

The market structure for IPhones is an oligopoly, this market structure is characterized by few players that control a huge market and the other players in this high end smartphone market include Samsung, Research in Motion, Nokia and HTC. The products in this market are homogenous meaning that they are all high end smart phones there are however slight differentiations in terms of software seeing as IPhones use iOS, Samsung and HTC use android and Nokia uses Windows. Competition is very high in this market structure which is evidenced by the new innovations that keep occurring in this industry. Since ...

Article 1: Marketing to Teenagers: The influence of Color, Ethnicity and Gender

Summary
The teenage market is an important customer segment in the US as well as global market. Teenagers usually don't have any financial responsibility on their shoulder and that gives them a significant buying power. Most of the teenagers spend their money on clothes, jewelry, food, entertainment and beauty products. Teenagers are usually more tech savvy than the previous generations and spend a considerable amount of time on the internet, video games, phones, television and social networking sites. They accrue money for spending by getting paid for jobs and receiving allowances and monetary gifts. Brand loyalty is very important for ...

1. Evaluate the pros and cons of the new strategy

Pros

While the new strategy may appear like a positive move, it has both pros and cons. Among the primary notable advantages of the new strategy is that it introduces an aspect of motivation. The strategy motivates the sales representatives that are allocated accounts falling within the first three categories. This is because these accounts are associated with huge sales volumes – a situation that implies higher commissions for the sales representatives. The second advantage is the reality that the new strategy will boost the total sales of Hops Distributors, Inc. when allocating ...

The American hospital system is in a state of crisis. On the one hand there is competition to increase the profits that hospitals generate. On the other hand there is a concerted effort to improve the quality of care that is delivered by them. In some sense, these are competing values insofar as quality healthcare is an expensive proposition. Medical error accounts for a large portion of the failure in quality as well as the perceived lack of quality in care. In some respects, medical error is unavoidable. Physicians are humans and they will make mistakes. Furthermore, many hospitals are also teaching ...

Article Review: "The Crimean Campaign"

In "The Crimean Campaign: Official Exposition of the Policy of the War," the authors of The New York Times presented an account of the events leading up to the Crimean War, as well as the policies that informed the way in which it was run. The authors create an account of an editorial on the Crimean War created by the Moniteur, a French publication, which is considered to be an authority on the French perspective on the Crimean War. As the French were undoubtedly part of the Allied forces fighting against the Russian invasion of the Ottoman Empire, their perspective ...