Geography Business Plans Samples For Students

Brand design decisions

Macro Computers targeted three primary segments comprising of Workhorse, Mercedes, and Traveler. As such, we carried out detailed market research purposed at highlighting on the location where the largest user segments were situated. Consequently, sales offices were established in major cities including New York, Tokyo, and Paris. Brand design decisions did not take place in isolation because the presence of our competitors was worth noting. Some competing firms represented the major cities connoted herein; hence, our establishment in all these cities gave us an upper hand over our competitors. Overall brand design decisions were arrived at based on detailed ...

Describe your market. Where is it? How big is it? What is the growth rate? What are the unique features or dynamics of this market? What causes people to buy? What are the demographics and psychographics of your target customers?
Marketers usually direct and focus their marketing and promotions on a particular set of consumers that are known as the target consumers . The target market may be defined as a large or a small group of customers depending on the ability of the target market to sustain the profitability of the business. The target market selection process involves five key steps: a) ...

Introduction

The business of coffee is considered as one of the major industries of the world. The whole world is engaged in exportation and importation of the products of the coffee. It is because the coffee products are easily available. The majority of the Asian countries are involved in the farming of the coffee so that it can be immediately accessible. The result is to create an easy going manufacturing business set-up accompanied by the exportation and importation of the various products of coffee. According to the experts, the coffee business is the only industry that will never have a ...

Business Plan

The business is a restaurant called Indian by Nature and the plan is to bring the world known and much adored Indian cuisine to the people of Dubai. The service offered is an Indian and Mughlai fine dining restaurant based in Dubai. The restaurant will offer several dishes from every corner of India that will make customers feel they are eating their favourite food in New Delhi or Mumbai. The menu will include dishes from different parts of India, such as Mughlai from North India, South Indian from Southern states, Vegetarian from the West, and the seafood of the ...

INTRODUCTION:

Marketing Strategies help to develop a good fit between business goals, expertise, competencies, available resources and varying opportunities of the market. To examine the action plan and marketing strategies of FMCG, Nestle India is selected, a multinational company which has internationalized its operations and become the world leader in the industry.
Nestle India Ltd., a subsidiary of Nestle Switzerland, is one of the largest companies in FMCG sector that provides and manufactures world class food, beverages, confectionery, prepared dishes, chocolates. Nestle India started its business in 1961 by setting up its first factory at Moga in Punjab, which has now turned ...

International Marketing Report

INTRODUCTION
Marketing the product through proper strategic approach to facilitate the customers in a given area is the critical thread for any international company (Ghauri, & Cateora, 2010). The working purpose of the marketing project is to analyse AACo’s current situation, its target market in India, determine strategies for reaching potential clients and develop marketing tactics. The marketing project opens with an analysis of the company's situation analysis, including detailed Pest analysis of Indian market. Further, the report determines its major competitors in India. Hind Agro Industries Limited and ALM Industries Limited are the main competitors with the strong customer ...

Introduction

Apple Inc. is a global company based in California, United States. The company is well-known for designing, manufacturing, and selling state-of-the-art personal computers, consumer electronic products, computer software, and cell phones in different parts of the world. It concentrates on providing its customers with the best user experience through its innovative services, software, and hardware. The company leads in innovation with iPad, iPhone, Apple Watch, and the Mac. Apple is the most valuable brand in the world. Apple Inc.’s marketing has played a considerable part in its success over the years. Consequently, the focus of the present paper ...

Business Plan

Business Plan

1-Executive Summary

Importers ltd is a proposed Canadian based company that intends to fill the market niche that exists between international students who would wish to pursue their tertiary education in Canada and the various universities available in Canada. At a figure of 98 universities spread over 8 provinces, Canada offers opportunities to international students to pursue various university programs (Parrish & Foxon, 2006). However currently, information provided at the various universities’ website is not adequate as it does not handle issues like conversion of the various grading system to compare them with the Canadian grading system. Some universities have ...

New Business Proposal

Customer Behavior
Customer behavior refers to how customers select a particular product, how they use it to satisfy their needs, and how they dispose of the product (Ratneshwar & Mick, 2005). As the company creates the RFID ride bands, it must take into consideration how clients of Merlin will access the ride bands and how they use them. It is important because the main goal of the ride bands is to satisfy the needs of these clients. There are a few processes that will be involved in understanding the consumer behavior. One of the processes is identifying Merlin Entertainment’s ...

International Marketing

Introduction

The geography of Kenya is highly diverse. The Western and Central Kenya is categorized by the Kenyan Rift Valley, Mount Elgon and Mount Kenya. Kenya is present across the equator within east-central Africa, on the Indian Ocean coast. It is two times the total size of Nevada (Central Intelligence Agency, 2014). Moreover, Kenya borders Ethiopia in the north, Somalia in the east, Uganda in the west, Tanzania in the south and lastly, Sudan in the northwest. Additionally, in the northern region, the land is barren while the southwest area is within the lush Lake Victoria Basin. The climate ...

Cliché seeks to be the market leader in clothing lines in our target market demographic. Through the implementation of a strategic marketing mix, we intend to reaches our target market through various efforts.
1. Product
Cliché products are designed to be unique, versatile and affordable. We employ trendy designs with quality fabric and manufacturing that produce an end-product similar to high-end clothing lines. Our primary marketing focus is on delivering an affordable product line to our target market.
Our product line includes: jeans, shorts, dresses, skirts, t-shirts, and polo shirts. Each item in our product line is ...

Abstract:

The paper is about the Waffel House project in Malaysia. All of the major headings under a marketing plan of an international nature have been discussed and an ideal timeline and budget has been provided.

International Marketing Strategy:

International Marketing Strategy can be defined as an overall strategy that would help the business gain targeted Return on Investment by paving ways for successfully dealing with the local and international business competitors, culture and market. An international marketing plan comes with all of the advertising opportunities, resources and time needed for giving a robust appearance of the new brand in the target region (Gr\"onroos, ...

Abstract

This paper offers market plan recommendations for a college consultancy provider, advising students and their families on overseas higher education choices. The recommendations are designed keeping in mind the value of the trust; credibility and relationship building required for success. The paper makes use of multiple sources to establish its case and identify market dynamics such as case studies, Organisation for Economic Cooperation and Development (OECD), Ministry of National Education (Republic of Turkey), and other sources from the internet to assess the competitive climate and design an effective marketing plan.
Keywords: NAICS 61171, Education Support Services, College Counselling, Market ...

Business Plan

Executive Summary
The objective is to help customers park their cars in busy cities, where parking may be difficult, frustrating, or expensive.
The concept is based on Valet Parking. Valet Parking is presently common only in a few specialized fixed locations, such as high class restaurants.
Parking Alternatives will expand this Valet Parking concept across a central city, whereby valets will meet customers, take their cars, and park them away from the city center in less busy areas. Later, the valet would return the car to the customer’s desired location.

The valets would be pre-positioned at strategic points in the city, able to quickly respond to requests.

The service would be enabled by a smart ...

Executive summary

Sustainable marketing plan of O2 mobile United Kingdom is mainly intended to meet its objectives. The company in charge of this project is called Telefonica. This is a telecommunications ' company that deals with financial and internet service provision in the UK. The objectives of this marketing plan include supporting of the youthful and the young individuals in the society in developing skills for life that can lead to the development of projects across UK communities that are linked to the mobile industry. The marketing is meant to result to an increase in eco-rating score of the company in terms ...

Introduction

Manchester United Football Club or MUFC started is an English professional club. It is based on Old Trafford, Greater Manchester, which plays the Major League. It was founded in 1878 under the name Newton Heath LYR Football Club (Northcroft, 2006). It changed its name into Manchester United in 1902. It has been based in Greater Manchester since 1920 (Cass, 2007). The club won its first trophy during the Manchester Cup in 1886. The club won this title under its old name, Newton Heath LYR. It got its first league title in 1908. After one year, it won the FA ...

Executive summary

This report is a full marketing plan of a new business venture with the legal business name, ‘Gift Wrapping Bus’ to be launched here in United Arab Emirates. The plan provides the situational analysis, marketing strategy, controls, and financial, budgets, and forecast. It explains the product overview, competitive analysis, suppliers, inventor, research and development. So far, this nature of product and service is a new concept in the country. This is because it is the first time that it should be introduced UAE after it became a hit in Western countries and in Japan. The report also details the industry, competition and market. ...

Main case study is the Netflix Company

Identify a global business opportunity
A company that expands into the global market is affected by several factors both internal and external factors. Internal factors that are includes in identifying such opportunities include the financial structure or resources of the company. External factors include the tariffs and non tariffs in the host country. Other factors that need consideration according to them are; investment needs of each market, the manpower requirements, levels of political and financial risk, the administrative needs, the marginal marketing cost, and the degree of flexibility and control that is possible. All these and many more guide ...

Executive Summary

The practice of business managers initiating entrepreneurial ventures is fast being replaced by professionals setting up business ventures to tap into their skills; Equilibrium Holistic Wellness Clinic is one such business that is being initiated by three medical professionals. In addition to ability to meet clients’ needs flexibly and on demand, services provided by the clinic will be of high quality. The availability and accessibility of the premises will lead to a wider reach of those who desire efficiency and effective healthcare. Ownership will be by the three partners who will share on expenses while retaining individual customers. The goodwill ...