Consumer Behavior Case Studies Samples For Students

Consumer behavior refers to any character adopted by consumers with regard to selection, purchasing and consumption of goods and products . This is the study that deals with several decisions made by consumers with regard to products and services that satisfy their needs. Understanding the decision making process of the buyer is paramount if one attempts to adjust such behavior. Blending elements of psychology and economics in marketing practices is probably the sure to go about it. Additionally, adopting scheme that could influence groups or families may also change the tide in consumption of the products. This research examines scholarly ...

Introduction

1.1 Company Background
Al Badia Company is a firm based in Oman and deals in processing and selling camel milk. The company will source milk from Oman and sell the camel milk within the country. It will be started after a survey that indicated that a large population in Oman consumes and most consumers like camel milk due to the associated benefits. The company’s headquarters will be based in the capital Muscat due to the location of many ministries in the location. The company shall establish its camel farms in Salalah and Sur and Barka. It shall also ...

Understanding How they Include Consumer Behavior Issues in their

Management and Marketing Mix Operations
Introduction
Trendy, hip and classy; all these three specifically different descriptions of what fashion-bags are all about could describe the very products offered by the Bag Borrow or Steal online company. The organization offers a unique concept for those who want to engage with their business. One is through actually buying the product they offer, another is through the rent program and the last option is to actually resell the bags to another market likely making an alliance with the company through retail agreement. These options are specifically created by the company to ...

Problem

Harley Davidson faces the problem of the identifying the type of customers, their preferences, and the reason for using the product of the company. According to the management, individuals between the age of 35 and 47 years widely use the company’s products. However, the company also sells sports bikes that are used by young adults having an age between 18 and 35 years. The company needs to develop a new marketing strategy that can increase the market share of the company in the international markets. The information of the existing consumers of the product can provide a direction ...

Uber has been a very aggressive company when it comes to its marketing and operation strategies. The transportation network company (TNC) has managed to abolish any obstacle that has stood in its way in terms of legal authorities, competitors, transportation delays, and high demand, etc. Despite the fact that the company has experienced massive success in recent years due to its unique business model, the young company continues to face various obstacles in its operations and their growth.
The key problem that the company seems to be facing is that of the effect of aggressive opponents on its customer ...

Currently Apple Inc. is near its 40th birthday and is one of the largest and most well-known corporations of the world. The Apple brand is one of the most valuable brands of the world and the total worth of Apple amounts to over 750 Billion USD. Apple is a provider of equipment for mobile communication and media devices. Its products include hardware for communication, computing, entertainment equipment as well as media peripherals. Additionally Apple is also a purveyor of software support for the hardware including operating systems for mobile phones, computers, multimedia platforms and application software. From the diverse range of ...

A Reflection

Primary Message the author is sending to the reader
The author is trying to inform the reader of the differences in perception that exists in ethics when it comes to issues dealing with consumers. The author insists that a consumer’s choice to purchase a certain product does not depend on whether it was ethically produced or not. The author further challenges most of the current surveys, which indicate that most consumers look on the ethical side of product development. The author provides an example of a survey that was conducted to show that if it came down to price and ...

Introduction

Several researchers from all over the word, going by the clarity of their findings, have come up with conclusions about the change in behavior of an individual. Some of these conclusions have been specific while others contain the kind of precision which leaves us with many unanswered questions. It is therefore logical to explore this matter in order to come up with some dependable information with regard to the dynamics that surround the behavior of consumers.

In the business arena, the changes in the behavior of the people in various capacities go along way in affecting the flow of ...

Introduction

Starbucks is inarguably the largest coffee house in the world. The company has had a holiday-themed coffee cup since 1997. The festive cups have had different designs over the years, including snowflakes, reindeer, ornaments and more symbols associated with the Christmas season. However, in 2015, the company opted for a simpler look without the holiday symbols on the cup. The unveiling of these cups is usually a big deal even with countdowns on their website. The design of the 2015 cup in October was described as “a two-toned somber design, with a bright poppy color on top that shades ...

UNIQLO Marketing Research

As one of the most lucrative industries globally, fashion has attracted many companies. One such companies include UNIQLO a Japanese company located in Yamaguchi. The company offers different types of cloth brands to local Japanese people, the Asian region and other consumers globally. Singapore is one of the biggest markets for fashion wear with many companies in operation and new ones seeking on entry strategies. Considering the strategic importance of the country to UNIQLO, it is essential for the company to conduct a marketing research to establish what influences consumers decisions to purchase different fashion brands. According to Shen ( ...

- PESTEL Strength and Weaknesses
In the fast growing business environment the role of MNC’s has become more important and the target markets are considered to be the developing economies, which bring a great opportunity and motives for international corporations to expand and aggressively grow the market size in a short period of time. Although the incentives and growing needs of population implement the huge needs and more prospects in emerging markets, it is however, becoming more complicated for Multinationals or any other businesses to target the right sized market and make a segmentation of right population. These and more ...

UK drinking is becoming more social, female- and/or family-oriented and outdoors. Daily encounters in U.K.'s metropolitan and high street areas increasingly reflect a notable changing mood. A "Tea Nation" par excellence, Britons are shifting drinking mood not only for coffee but also for coffee shops in lieu of conventional bars. Indeed, rollout expansion rates of coffee shops in U.K. in recent years is showing how coffee shops are not a passing fad which Britons are embracing only to drop soon but is here is stay – for a while. According to case under investigation (Jobber, 2010), U.K. coffee shop markets is dominated by ...

Introduction

Microsoft is an American multinational that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers. It is best known for Microsoft office. Other products of the company are Xbox which is a gaming device, bing the search engine, internet explorer the web browser. It also offers lot of business solutions like cloud computing, servers, data base management etc. (Official website of Microsoft, n.d.) Microsoft has also entered extremely competitive mobile handset market also. The focus of the present paper is on the product Xbox One. A marketing issue related to Xbox One is identified, analysed and ...

Introduction

Toothbrush companies have used both money and time to come up with a toothbrush and oral health products that encourage their customers to brush recurrently, placidly and properly. The effort by major toothbrush manufacturers the USA has led to the creation of creation of 2.9 billion industry of oral care product only. The results are that people have changed their brushing habit from a compulsory behavior to a trendy lifestyle habit. Recent increased concern in oral health by consumers has triggered toothbrush manufacturers to invest on satisfying their customers by providing categories of toothbrush that can offer optimal dental health to all ...

Introduction

The four P’s of marketing, commonly known as the marketing mix, are factors that influence the marketing strategy of a firm. These P’s are product, place, price and promotion (Baker, 2012). Each of this P’s had their own importance in the marketing strategy and influence the performance of the firm differently. Since the firm’s main aim is to make profit through gaining market and competitive advantage, these four P’s are crucial in the success and performance of the firm.
Consumers make their purchasing decision basing them on the four P’s. However, though the ...

Summer 2013

Module One
Product or consumer involvement refers to the level of information processing or degree of importance that a consumer attaches to a product. The level of involvement significantly affects the consumer behavior (Krishna, 2007). Consumers tend to get highly involved in the purchase process when purchasing more expensive products, but they may not show the same level of involvement for cheaper products. For example, a 2013 GMC Yukon XL is an expensive product, which results into higher consumer involvement. However, some products such as toothpaste are products that consumers buy regularly with minimal thought or effort because they do not ...

Question 1

The pub business in the United Kingdom has witnessed significant growth in the recent years. This growth is associated with the increased sales and profitability of the business. Most businesses attribute their success to their market segments as it contributes to increased sales. Selecting the best market segment is essential in realizing success or failure to an establishment due to the customer base. Appreciating success in business requires proper segmentation and management towards segmentation benefits. The benefits of segmentation can only be realized once a complete study of the business needs is conducted. This is consistent with the notion that ...

Executive summary.

The global financial crisis has impacted massively on the beer industry as exchange rates continue to swift swaying away most of the industries. On a worldwide perspective, there is the need to expand in new markets, and consumption. Group Modelo’s key global strategy lies on its efficient competition distribution channels blended with resilient local marketing campaign strategies. However, with upcoming stiff competition from its rivals, the company needs to re-evaluate its international strategy, and look up for new means of retaining its slogan as the best beer industry in Mexico. This case examines the company’s internal and external ...

Has Everglo reached the end of the line in terms of its quality of service strategy?

In the 21st century, business has become intensely competitive making companies implement strategies that will make them achieve their objective. As a matter of fact, the consumer is a rational being and will always choose products and organizations that offer the best and quality services. In this case study, the Everglo battery company is adding value to its products through quality of service. The Everglo has in one way or another added value to its products, which may help them attain competitive advantage. Reaching the end of line in terms of its quality of service quality is not an easy task. ...

(A Reflection, by Name)

The primary message of the authors is that a disparity exists between the number of consumers vouching for ethical products and the number of consumers actually buying them. The authors conclude that ethical concerns rank only second while making a purchase decision and the product’s economic properties are consumer’s priority. But, the authors also highlight the existence of a niche segment of consumers, who purchase products with ethical merits and it is only a matter of time that more and more consumers will follow the league. This offers scope for future marketing activities.

The message is primarily ...

A Reflection by,

Arguably, customers’ engagement needs a lot of powerful efforts and well-established strategies from the start. In the 21st century, customers have become well informed making it very difficult to convince them. The author primary message is to inform the readers on the importance of emphasizing the first touch. This implies that consumer engagement begins from the early stage of contact, and every aspect of it should be put into consideration. Perhaps, the beginning is a crucial determinant of the entire process of consumer engagement, as well as consumer satisfaction. Additionally, the author wants to inform the readers on the changing characteristics ...

1. Type of consumer buying decision
The buying decisions, which characterize purchases at Ethel’s can be best described by limited decision making (Lamb, Hair & McDaniel, 2011). The reason for such categorisation lies in the characteristics of the consumers behaviour, when buyers are making a purchase. Firstly, most of the Ethel’s customers are already familiar with the taste of chocolate, however, they may not be aware of the Ethel’s chocolate brand. Secondly, although consumers feel involved with a particular chocolate brand or experience, it is highly unlikely that they will put extra effort in searching further information on ...