Essays on Buttle

Question 1

Management information system [MIS] is an integrated system that helps the management with relevant information to plan and make decisions in order to run the business more effectively and efficiently (Becerra-Fernandez and Leidner, 2014 p.42). The core aim is to make raw data into useful information that helps in managerial decision-making. That being said, the functions of MIS are data capturing, data storage, data processing, data and information distribution, prediction or forecasting, planning, and control (Leon, 2008 p.328). Data processing is the process of gathering data from various sources; this may include customer touchpoints like stores and e-commerce sites, ...

Customer strategy plan

The fundamental objective of the customer strategy is to ensure that the traffic department can enhance the value of its customer base. This is because a customer-centric business considers customers as the vital source of the short-term revenue and as well as the long-term value creation (HHH). In other words, customers are the individual financial assets, and for that reason, Traffic Department should be in the frontline to increase their total. Therefore, it is significant to develop a customer-centric strategy because customers are scarce, they are the source of revenue, and they create value in different ways. The first ...

Lamyaa Sbai-Tarqi

Business Management Course

Abstract3

Introduction..4

Models and Trends of CRM5

Social responsibilities and ethics..9

Customer Relationship and Satisfaction.10

Business-to-Customer (B2C) and Business-to-Business (B2B) Relationships..11

Importance of Customer Relationship Management11

Conclusion.12

References.13

Customer Relationship Management Abstract This paper seeks to explore the definition of customer relationship management and its impacts on society, and ethics as a social responsibility. It also seeks to explore the different trends in customer relationship management. The introduction is an overview of the key concepts and areas of interest and their relevance. The paper also comprises of a detailed exploration of the different trends and models in customer relationship management and how they affect a business’ social responsibilities. Furthermore, this paper explores ...

History and Values

Whole Foods Market Company was founded in Austin, Texas by of Safer Way Natural Foods and Clarksville Natural Groceries. The four businessmen believed that natural organic food must be available for purchase in separate supermarkets. For this reason they opened their first market in 1980 with only 19 employees. The success that followed transformed a small supermarket into a foods supermarket chain, operating more than 300 stores in the United States, Canada and United Kingdom (“About Whole Foods”, n. d.). Over the years Whole Foods Market has proven itself as a socially and environmentally responsible company. Among its core values are satisfying ...

Woman in the dunes

The ‘woman in the dunes’ is a 1964 Japanese film whose director is Hiroshi Teshigara. It is a world class film to watch that captures the viewer’s attention with its very first scene. The main characters are Eiji Okada and Kyoko Kishida. The plot of this film is also well planned and acted out in a logical order. Eiji, a school teacher, is out on an exploration to get some insects that live in the sand dunes. It is in this escapade that he misses the last bus that leaves the village and the villagers convince him to spend the night at ...

Introduction:

The article “Five numbers that show how Aldi has revolutionised grocery shopping” published in the online version of Daily Telegraph dated 29 September 2014 is the topic of investigation for this paper. The main features of the article relate to how Aldi respond to the overall competitive environment in the UK grocery market. In addition, the article outlines how the discounter has made great strides in the UK grocery market. The marketing story undertaken relates to the grocery sector for this investigation which has implications on every individual in the society.

The foremost talking point in the ...

In Partial Fulfilment of the Requirements in

Executive Summary Introduction Globalization is one of the major factors that influence the way people and groups such as organizations go about their lives today. Essentially, globalization refers to the integration of people, organizations, cultures, and sectors around the world. Progress and development, particularly in technology, facilitate globalization in that it creates small communities that interact and brings about various outcomes. In the business sector, globalization has made possible the development of the multicultural or diverse workplace. As organizations transition into multinational companies and as they acknowledge the advantages and contributions of diversity to their business, businesses ...

Customer Relationship Management or CRM refers to an information industry term pertaining to methodologies, software and other internet capabilities that usually aid an enterprise manage their relationship with their customers in a systematic manner. It also identified as a management philosophy relating to the company achievement of goal through the identification and satisfaction of customers whether it be linked to their unstated or stated wants and needs. Piskar & Faganel (2009) shared that a number of organizations are now turning to CRM softwares to aid them in managing their relationship with customers. In a similar statement Forbes Magazine (2013) also added that CRM may ...

Great Value Thrift Store

The external customers of Great Value Thrift Store are the consumers. The efforts that the organization puts forth through social media to improve the customer service relationship include the usage of online medium and social networking for building customer relationships (McKee, 2012). In case of using the online medium it is important that the target market segment be tech savvy. The target market is a mix of corporate firms and individuals. It is essential that the targeting of the markets is based on their needs and identifying the most suitable technologies for these market segments (Samiee & Roth, 1992). Technology has a ...

Customer relationship management (CRM) is a topic, which can be found high in the agenda of many general, commercial and IT managers, mainly due to activeness of information and communication technologies’ industry development. According to Ed Peelen (2005), CRM is associated with an automated process that addresses all aspects of customer identification, creating customer knowledge and customer relationships and shaping the image of both the organization and its products (4). Appearance and quick spreading of CRM systems reflects a critical trend of modern management, which lies in going away from product-oriented business to customer-centricity (Buttle 2012). Particularly CRM information systems allow ...

Customer Relations Management (CRM)

Introduction Companies are graduallygetting convoluted in customer relationship management. Undeniably, customer relations management is in-built when companies initiated to focus on the behaviors and the needs of their customers to increase their transactions (Goldenberg, 2000). Customer relations management can be beheld only as an information technology support with instrument incorporation in the prevailing IS or it can be supposed that Customer Relations Management as an imperative part of the complete business strategy (Goldernberg, 2000). Customer relations management is the most resourceful method of maintaining customer relationships. Therefore customer relations management can be referred to as a business ...

Introduction

Marketing is the process of collaborating the worth of values of commodities or service to clients; this at some time can be said to be the art of selling products and letting clients know of a good and new products in the market. In addition to this, marketing can be termed as the process of marking clients updated of available products in the market for sale; this is usually done in by advertising the company’s products. However, the society views marketing as to be the linkage between clients and the seller of a commodity; it’s of importance for a company ...

Analysis of an Advert

There are two principal categories of market segmentation: consumer based segmentation and consumption-specific segmentation. In consumer based segmentation, the consumers are grouped on the criteria of characteristics of the consumers. In consumption bases, the segmentation criterion is based on the consumer’s interaction with the product or potential interaction with the product. Within each category, segmentation may be further carried according to existing facts or according to abstraction, (Charles, 2008). For consumer based segmentation, facts include elements such as age, age cohorts, gender, marital status, family life cycle, income occupation among others. For consumption-specific segmentation, facts include user ...

Whenever a person finds themselves in the streets of some strange town, confusion engulfs them. Amidst the feelings of confusion, the lost individual cannot trust anyone around them. In their attempts to find their way out, they gaze around trying to figure out the next course of action. The sight of a police uniform is usually a relief to such a person. There are many reasons why such an individual will without hesitation rush to the person in the police uniform. One of the principal reasons why the individual will seek the assistance of the uniformed person is the amount of trust that a ...

Brand Relationship Quiz

Q1. Fournier came up with a definition of promoting the growth of brands. The advice was ‘having a relationship’ with the brand. According to Fournier, brand relationship means that customers develop trust and intimacy with the brand. This was after Cooper, (2010), researched and came up with statistics that showed that 68% of consumers did not feel engaged with the brands they bought. This means that if a brand has to become successful, then a relationship has to be built by an organization. In achieving this requirement, then the most important factor would be for an organization to see things through the ...