Essays on Franchises

Identity crisis for McDonalds

Inability to identify with specific customers

Realignment of the organization’s strategy Management’s meeting on the quality of products being offered Listing of better business operations for the company Improvement in operations Higher quality food Improved menu through wider variety Improvement business partnerships Better franchises Duplicate business model Marketing strategies Advertisements Social media presence Product promotions Body McDonald’s has had issues with its identity for some time. The identity is doubtful following the extensive exodus of the customers from the McDonald’s fast-food points. The company has not yet identified with a certain class of customers who ...

Internship Paper

The purpose of this paper is to explain the entire internship experiences that I personally and professionally encountered during the timeline of internship position as “Subway Assistant Manager”. It firstly determines the challenges and difficulties that arose during the internship program. It then describes the duties and responsibilities of the internship with respect to the performed tasks and undertaken activities. It also gives an overview of the company description including its name, location, the category of product/service, and the approximate size of the company. It then explains how the internship prepared me for the workforce through gaining of three ...

Introduction

The fast food industry is a multi-billion venture for companies operating in the United States and those that have a foothold in the global market. One of the successful American publicly traded franchises is McDonald's with food stores both in the United States and beyond. McDonald's has a net worth of about $110B, annual revenues of $25.36 B and a profit margin of $5.7B by close of the financial year in 2016. Besides, McDonald's has a strong history of acquisition spanning from the 90’s where it acquired Chipotle. Followed by Donato Pizza, KeyCorp, Essex Capital Markets Inc., Wallach ...

Background

The Chinese market is characterized by a population, which is vibrant and large enough to facilitate and ensure the growth of businesses in China. The coffee consumption market is one, which has been on an increasing trajectory in terms of increase in the number of consumers for the product. The culture of the consumption of the product was increased by the presence of Starbucks a western franchise that delivers coffee in various parts of the world, and which has been the highest force of competition for Maan Coffee franchise. However, the greatest problem affecting the business entity associated with ...

Application of elasticity in Starbucks Corporation

Introduction The concept of elasticity has great application in the decision-making process of a firm. Both production and pricing strategies must consider the level of elasticity of demand for various products. The market behavior of various products can be predicted by determining their elasticity with respect to price and income (Dobson & Palfreman, 1999). The price elasticity of demand helps in the measurement of the extent to which the quantity demanded responds to price changes while the income elasticity indicates how the quantity demanded varies households’ incomes (Opeyemi, 2013). Therefore, price elasticity helps in the pricing decisions while income elasticity ...

Explain the innovation adoption process for SELCO systems in terms of the six factors that affect customers’ technology adoption decisions (Chapter 7). Customers’ needs and pains are those forces that drive the purchase process, whether it is related to a high-tech product or a regular one. Hereby, marketers defined six main points to be assessed by every firm in order to understand clients’ motivation to buy their products. The six issues include: (1) steps taken by the customers in making a purchase decision; (2) the process of adoption of the technology innovation; (3) changes of the marketing strategy after ...

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Executive Summary

Tesla Motors was developed in the year 2003 and has been the pioneer of producing the environment friendly vehicles ever since. The company has been widely known for its high performance sports cars that are equipped with the latest technology features and hinder the carbon emission, which eventually makes its vehicles environment friendly. The company is aimed towards reducing its inventory, production and distribution cost and provide high-end vehicles at low cost. The company is focused on enhancing the customer experience by means of providing them with the innovative features and design while keeping the cost low ...

Operations Management: Case of Holton Hotels

The success in business operations is possible through skillful and strategic approaches to various aspects of the operations. Every business organization depends on its stakeholders who are essential pillars of the success (Walker et al., 2015). In particular, customers are highly valuable for a business organization. The modern business environment is highly competitive. Some current successful organizations may fail in future due increased competition and the imitation of their strategies as well as intrusion into their business intelligence by the competitors (Walker et al., 2015). Therefore, the managements have to improve their approaches to business operations to align them ...

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Subway Corporation Subway is the world’s largest fast-food restaurant for sandwiches which is based in Connecticut, US and founded in 1965. Its main products are submarine sandwiches and salads. It is the third largest fast-food business in the world behind MacDonald’s and KFC. It is a multi-national corporation with 44,672 restaurants in 111 countries, even surpassing the number of that if Macdonald’s. The future outlook is bright with a projection of 100,000 outlets by the year 2030. It has five regional centers in the US, Europe, Australia-New Zealand, Asia and Latin ...

IKEA: Case Study Summary

IKEA The world’s largest furniture retailer, IKEA, was founded in 1943, Sweden. The company assumed its current position as primarily a furniture business after Ingvar Kamprad, its founder, started selling furniture through IKEA five years later. The expansion of IKEA into different countries in Europe and then subsequently to other continents could be regarded as one of the historically significant event that led to modern globalization. As of today, IKEA is operating a sum of 384 stores and in 48 countries. This essay is an attempt to outline the working principle of IKEA, its organizational structure, corporate culture, ...

Background

Marriott International is a chain of hotels operating globally as an American company of hospitality, which is providing multiple services within the travel and tourism industry. It manages a range of hotels and other hospitality facilities in different countries of the world with a franchising strategy for internationalisation (Renner, 2010). The company was established in 1927 by J. William Marriott, which is now being led by his son Bill Marriott as Executive Chairman. Arne Sorenson is a Chief Executive Officer and President of the company. Currently, Marriott International is operating in 80 countries of the world, having more than ...

Introduction

Strategic management is the central pillar of the success of business organizations (Rothaermel, 2015). The performance, as well as competitive capacities of national and international business organizations, hinge on the role of management (Rothaermel, 2015, p. 128). The needs for strategic approaches to business operations and management have become increasingly important due to increased global competition. Multinational corporations adopt various strategies such as national consolidation of firms and functions. Also, multinational companies engage in international joint business ventures through international mergers and acquisition to enhance their operations. Effective management strategies promote the capacities of business organizations to achieve their ...

Krispy Kreme is a well-known company that was founded in 1933 in Paducah, Kentucky. Krispy Kreme became a regional chain in the 1940s and in 1973 there were already 94 company owned stores and 25 franchises. However after the death of Vernon Rudolf, who was one of the Krispy Kreme’s founders, the company went through several troublesome periods some of which resulted in the failures that could not be easily resolved and required demonstration of the strong leadership from the top managers. When analyzing the case study it seems that Krispy Kreme’s top managers failed to build ...

International Automobile Manufacturing Industry

Introduction The International Automobile industry is one of the biggest industries across the world. It has a wide range and top of automobile companies in terms of production including Toyota, Volkswagen, General Motors, Nissan, and Ford. It is expected that by 2020, around 90 million cars and commercial vehicles will be produced (Barnard). Top car manufacturing countries around the world including Japan, Germany, and the USA. (Statista a) Cars, as well as commercial vehicles, are being produced across the world. The following graph shows the proportion of car and commercial vehicles producing worldwide from the year 2000 to 2015: ( ...

List of Figures

Figure 1: Simon Sinek's Golden Circle 4

List of Tables

Introduction Subway, the world’s largest restaurant franchise, was founded in 1965 by a 17-year old college going kid, Fred DeLuca as a means of fulfilling his dream of becoming a medical doctor. He was looking for a way to earn money to pay for his college and had money only to eat burgers in restaurants. His family friend, Dr. Peter Buck, loaned him a 1000 USD and suggested that he open a submarine sandwich restaurant in Bridgeport, Connecticut. Based on his experience of eating unhealthy burgers, Fred DeLuca wanted to focus ...

Introduction

Lush is an organic cosmetic providing business that started its operations in 1994. The primary products of the company are directed at young women, and the core area of expertise is skin care products. Lush is a British company headquartered in Poole. The motivation behind the formation of the company was to use natural ingredients and organic materials for the production of handmade skin care products and essential oils. The company has thrived with this idea and now maintains a global presence in more than forty countries around the world. The firm has more than 650 stores and distributes ...

Introduction

The Hilton Hotel HHonors program is a service that is ran in both Hilton Hotels Corporation and Hilton International. Hilton views this program as a highly effective marketing tool set to serve the frequent business traveler. This is at an aim to create and retain loyal customers given the severe competition in the hotel industry. This loyalty program works by allowing regular guests to acquire and accumulate points as well as airline miles every time they use any of the Hilton services offered. This program is among the largest of its kind with over 30 million registered users.

Q1 (A) Strengths and Weaknesses of the Hilton HHonors Program from the Standpoints of Hilton Hotels Corp and Hilton International

Green, ...

Business

External and Internal Environments: The Case of Krispy Kreme Doughnuts Inc. I. Company Profile and Operations Overview Opening its doors on the 13th of July 1937, the history of the company began with its founder Vernon Rudolph during the time of the Great Depression. Working in his uncle Ishmael Anderson, they bought the rights to a yeast-raised doughnut recipe together with a bakery from French Chef Joe LeBeau who carried the recipe with him from New Orleans. Rudolph took the recipe when he left the family business and started his own bakery business in the historic Old Salem, North ...

New Disney World Theme Park

Joint Venture Marketing Between Disney and Nintendo The group has decided to create a Nintendo World as part of Disney Corporation’s effort to inject a bigger portion of its capital expenditures on the development of a new Disney World theme park with a new theme. Nintendo Corporation Limited is a Japanese multinational electronics and software development and manufacturing company. The company owns patents and other intellectual properties in the field of gaming and this is the type of asset that the group is aiming to make use of. Some of the most popular gaming titles that Nintendo Corporation ...

Question One

The sales of the Lego’s movie themed products keyed to popular film franchises, such as Harry Potter, Lord of the Rings, and Spiderman are performing well according to the company’s main shareholder and the Chief Executive Officer Kjeld Kirk Kristiansen who has served the company from 1979 to 2004 (Lego). The increased sales can be attributed to the increased number of alliances with Walt Disney Company and Lucas Films, which is the creator of the popular Star Wars Series. According to my opinion, I think this was the right strategy for the company to adopt considering the ...

Business Plan

Executive Summary 3 1.0 Introduction 4 2.0 Operations plan 5 2.1 Location and facilities 5 2.2 Business processes 6 2.3 Distribution and outsourcing 9 3.0 Organizational plan 10 3.1 Management 11 3.2 Mission 12 3.3 Purpose 13 3.4 Vision 13 3.5 Legal structure 13 3.6 Organizational chart 14 4.0 Marketing plan 16 4.1 Price 16 4.2 Product 17 4.3 Place 19 4.4 Promotion 20 5.0 Financial plan 21 6.0 Growth plan 22 7.0 Contingency and harvest strategy 23 8.0 Timeline to launch the plan 25 9.0 References 28 10.0 Appendices 29

Executive summary

Don’t we all enjoy the experience of ...

The AEG Sustainability Program

Introduction Sustainability should be of great concern to all companies in the events industry. Their business activities have a great impact on the environment. There are many new developments in sustainability, both in theory (including an increasing body of academic literature) and in practice (such as new industry guidelines, accounting frameworks like Triple Bottom Line, and corporate certification schemes) (Sachs, 2015). Corporate management in events companies is, of course, in the best position to make business decisions consistent with the growing awareness of sustainability issues. However, other corporate stakeholders can also become engaged when necessary to assure that their ...

Dunkin’s Donuts operates two main brands, which are Dunkin's Donuts and Baskin-Robbins, in more than 60 countries using a distribution of more than 1800 franchises located in different parts of the world. One of the biggest challenges facing the growth of the Dunkin’s Donuts is the existence of poor franchise relationship that has resulted to numerous law suits every year. It acts as a major setback towards the development and expansion of the company since such lawsuits ruin its reputation; thus, scaring away investors from investing in the company. For instance, in 2010, the company experienced a ...

One of the largest retail food organizations in the world, McDonald’s has a presence in more than 100 nations at about 36,000 places. The strategic change analysis of McDonald’s is crucial because it has survived through a series of strategic changes. The competitive advantage set by McDonald’s is being the operationally efficient player in the industry. Founded by Ray Kroc, the organization caused a revolution in the fast food sector in its native nation of US. The secret was the use of discipline and complicated production processes and an effective delivery system. The operations regularity ...

Body Shop Case Study

Body Shop Case Study Using the classification introduced in the class presentation, The Body Shop may be recognized as a LOB/product division leadership company that has unique products and operates at the international level, mainly in the developed countries with large consumer markets.

For The Body Shop entering the new markets is the next stage in the development.

However, there are no assigned country managers and the key managerial decisions are taken in the UK. Through franchisees the new products and product knowledge are made available worldwide. Despite the global scale of activities much control is still concentrated in the UK due to the parent company’s culture that The Body Shop’s founders ...