Burger Case Studies Samples For Students

1. How would you summarize the case and its key findings?

The mini case describes the current situation in Burger King and the recent challenges that the company had to face over the past years. It starts by outlining the milestones of Burger King’s history and describing their business model as well as emphasises the unique selling propositions of the company, such as product customization, innovative menu and restaurant design. The case further describes the quick service restaurant industry that Burger King operates in, discusses major trends in consumer preferences and in related legislation as well as shows Burger King’s position vis-a-vis its competitors. In particular, the comparison ...

Analysis of Fast Food Industry: McDonald’s

A porter’s model is a powerful tool for understanding where power lies in any particular industry or business. It helps the businesses to understand their position in the market, the steps they need to take to improve their sales by beating the competition and become the market leaders. There are five basic components in the porter’s model, they are: 1. Threat of New entrants 2. Threat of substitutes 3. Competitive Rivalry 4. Power of buyers and 5. Power of Suppliers. If we look at today’s fast food industry then we can easily apply porter’s model and ...

Business

In 1954, Burger King started out with the name Insta-Burger King. During the first five years in business, the company opened five restaurants, all in Florida area, Miami. A few years later, the company’s name shortened to Burger King. The company expanded to 274 restaurants franchised locally. After several years, Burger King had different other owners as it continues to expand internationally.
When Burger King was sold to the Grand Metropolitan British Company, Burger King expanded in the United Kingdom. Grand Metropolitan merged Guinness in year 1997 to establish Diageo. A few years later, Diageo parted from ...

Students Institution

Burger King’s core competency may be seen as the ability to effectively manage a brand from a central location which helps to support franchisees in distinguishing the mass customisation strategy (differentiation) (Porter, 2004) from those of Burger King’s key competitors.

The value chain may be seen as composed of a range of activities which are both outsourced and conducted in house through a network of suppliers and franchising agreements (Jones and George, 2011). The most valuable value chain activities of Burger King which are conducted centrally may be seen as those linked to the marketing aspect of the value chain.

Burger ...

What is the amount of equity being invested by Burger King worldwide to buy Tim Horton’s?

Burger King is investing an approximate $11 billion dollars in buying Tim Horton's (Jargon, 2014).
What is the benefit of this acquisition to Burger King?
One of the benefits to Burger King is that the deal will allow the company to minimize their taxes as the headquarters are moved to a lower tax Canada (Jargon, 2014). Secondly, Burger King will be able to enhance its ability to get new opportunities for growth. By targeting such an area, Burger King seeks to expand its opportunities as the current U.S. market is almost saturated (Jargon, 2014). Furthermore, Burger King will be ...

Application of Systems Development Life’s Cycle (SDLC) approach to Hoosier Burger.

According to Valacich, George and Hoffer, 2011, SDLC approach to Hoosier Burger include planning and selecting of accurate systems to use in the firm. This enabled the Burger firm improve on order taking, managing reporting systems and controlling the inventory. The firm then analyses the system that fits in the firm. During analysis, the firm concentrates on its business facts. When the system undergoes analysis and the firm approves the system, the firm designs the system according to the best laid down procedures. The last step is to implement the system in the firm and the system starts to ...

Science

Impacts of a Borderless Society
Breakfast: Orange juice, eggs, toast, butter, jam, bacon, tea
Breakfast: The orange juice was made with oranges from Florida, freshly squeezed. The eggs came from my Mom’s friend’s farm. My Mom made the bread and the butter was from Wisconsin. Someone my Mom knows made the jam. I think the bacon came from Nebraska but that may be where it was packaged or where the package came from (the label wasn’t very clear). The tea was from Sri Lanka.

Lunch: Burger King Hamburger, juice in a box, French Fries

Lunch: The hamburger was probably from a big containment-type feedlot out in ...

The business, Farm Burger is a joint that serves burgers since April 2010. Jason Mann and George Frangos were the primary entrepreneurs of the business. The main objective of the business is to come up with a burger experience that is superlative and connects the producers and the consumers directly. This objective is however met by the main challenge, which is to have control on prices of beef products. The stakeholders of Farm Burger are the consumers and the producers which it helps to link together (Mok, Sparks, & Kadampully, 2013). The producers include the butchers, ranchers, and local farmers. ...

Why is it that you are probably not eating at McDonald's? How would you define the 'Millennial' Challenge?

People may not be eating as often as before at McDonald’s because they may be growing tired of McDonald’s menu. Nothing really great has changed through generations. Besides, the quality of food is not really good. The fastfood chain’s chief advantage is speed, but even perception of that seems to be deteriorating. People’s taste for food may have also changed, especially with so many migrants around and global influence. Image seems to be another problem. The idea of a kiddie place and a clown might not seem cool to teenagers and people in their 20s. McDonald’s ...

Analysis of the Documentary Food, Inc. through the Lens of Ethical Theories and Ideas

Some may wonder whether the food choice is an ethical issue. After all, we make these choices at least three times a day and our individual decisions influence the global industry of food growth, production and processing. As Jones, Cardinal and Hayward remind us, we exist in society and are connected to other people. This is why our choices, in our case, the food choices, affect other people, and their decisions influence us as well (2006, p. 3). Various theories of ethics propose different ways of viewing the problems of food production and consumption and seek solutions in distinct ...

Wendy’s Hamburgers

- Dave Thomas may be considered as an entrepreneur since he’s not only conducting business, but tried to transform new business idea into reality, creating new ways of earning cash. Despite skepticism of the bankers and financial people he created a new type of a product, having employed all his experience. The main feature making him an entrepreneur is that he tried to implement new idea which wasn’t considered to be successful and run all the risk by himself.
- The main success with the first Wendy’s restaurant may be attributed to its idea. The restaurant was ...

Delineate the ethical issues and dilemmas the company faced.

The coca cola company has the largest distribution systems globally, and is also among the largest beverage companies marketing four of the world’s top five leading soft drinks (Ferrell et al 2011). There has been ethical issues and dilemmas which have caused it to lose its stand in the global market, stocks as well as deter its future growth. The company had ethical issues related to product safety where they were accused of selling hazardous products to consumers. This happened in Belgium in June 1999, about thirty school children became ill after consuming Coca Cola products. This contamination ...

Role of a Market Consultant for BK

This is a recommendation for a menu strategy that will help in putting Burger King in its best competitive position.
My recommendation would be to consider a healthy option. This is will be done through the introduction of a new menu item that is different from what its competitors offer. This way the company will attract more customers away from its leading competitor, which is McDonalds. The similarity of products and resources and the commonality in the market significantly determines the attack the company will receive from its competitors (Williams, 2010, p. 230). If Burger King’s commonality is stronger than that ...

MEMORANDUM

Re: Proposed changes in the marketing strategies.
Recommendation:
Avail the opportunities optimistically and with sustainability.
Increase market share of Bakery Segment.
For Dinner segment, come up with innovative ideas for the food items, ambiance of restaurants, and services in the restaurants.
Come up with new and unique food menus frequently.
Opportunities Available
Panera Bread (PB) designs its strategy in such way that its brand becomes the best for selling fresh bread. Panera Bread is also popular as a casual restaurant with fast food. It provides high-quality food in a distinctive dining environment. The company managed to design extensive differentiation ...

The most important element of Kroc’s strategy was a concept of uniformity. Thanks to his experience in sales, Kroc recognized the significance of uniform standards. His strategy guaranteed that customers of McDonald’s all over the country could anticipate receiving the meal of same size and quality in different restaurants and these expectations would be met by McDonald’s franchisees, no matter where they were located. In order to achieve this ideal of uniformity, Kroc developed standards of operation, trained franchisees and monitored all McDonald’s outlets to ensure that they met these standards. In addition, Kroc’s ...

MacDonald’s earnings for the quarter of 2012 were beyond the expectation of many but the company was well aware that it will continue to face challenges in the coming years. In the year 2012, the world’s largest restaurant chain reported the greatest in nine years as a result of the turbulent global economy. This slide in performance was a big surprise to money investors who had keenly noted the firm’s robust performance for nine years from the year 2003 with the net effect being an increase in profitability as well as the stock price for the ...

Positioning of a company has to do with activities that they either do better than their competitors or innovations that they carry out at affordable prices. McDonald’s is one such company that does these activities well enough to get to the leading position.
Wider Menu Choice: Unlike many of its competitors McDonald’s has a very affordable price range and a wider menu choices catering to all age groups. On the other hand Burger King is more focused on very specific customer base. Wendy’s categorize themselves in the diet food category.

Price: The consumer prices are quite low and affordable that is why the company is able to sell volumes.

Financial Positioning: Burger king is behind ...

McDonald is the leading fast-food provider in the world. It has more than 30,000 local restaurants offering its services to approximately 52 million people in different countries in the world each day. The company has developed and implemented appropriate business strategies that make it successful. Some of the strategies employed by McDonald in response to the dynamic external environment are business structure and the external environment hence able to achieve its strategic goals (David & David, 2003).
McDonald Corporation maintains a top position restaurant that provides fast food services globally through SWOT analysis that addresses internal and external factors. ...

Question one

The communication objectives of the Burger King is to convince its target audience that the company offers the best food products in the market and should go for them instead of those offered by its competitors (Shin, 2013). This will help the company to increase its sales that have been falling in the last one year. A good marketing communication mix should be aimed at communicating the value of the product to the customers and to establish a relationship with them (Kotler, Gary, Tolba & Habi, 2011).

Question two

The company’s marketing campaign focused on the young male “super fans” that ...

Strategic Analysis

McDonald´s Corporation
Current analysis involves strategic position of McDonald´s relative to Starbucks Coffee Company. Recent decades brought a number of challenges to the McDonald´s Corporation, related to changing external environment. Such companies as Wendy´s and Burger King came to the market with innovative proposition and strong investment portfolio, putting pressure on McDonald`s market share on its major markets and sharing the growth potential in emerging geographical segments (McDonald´s, 2013). While the company continued to pursue its strategic direction on organic growth and quality of service it made a number of changes to diversify its product ...

8A: Product Positioning Map

The Product Positioning Matrix (Appendix I) reflects the analysis of McDonald´s Product positioning relative to the core competitors on international arena. The matrix is based on two critical criteria: differentiation of the product and availability of the product. Under differentiation we understand the unique characteristics of the product offered by McDonald´s and the competitors. Availability looks at the market presence and overall access to the product by the customer. The analysis includes the comparison of McDonald´s, Burger King, Wendy´s and Hardee´s store.
It is possible to argue that target customers for all stores ...

Five Guys’ Philosophy

The Five Guys’ philosophy centers on a value for money concept, which is “focused on a limited menu with quality, award-winning foods” (DataMonitor, 2010, p. 1). More specifically, Five guys’ burgers are a bit more expensive than their competitors, such as McDonald’s, Wendy’s, and Burger King, but the price discrepancy is compensated for by better quality, that is, Five Guys uses better quality beef, and they also cook their food in peanut oil (Weise, 2011), which would be healthier than regular oil. They also don’t have a freezer, which means that everything is made-to-order and even their fries are hand-cut ( ...

External Analysis about McDonald

McDonald operates in the food service industry. The industry deals with selling ready to eat foods. Most of the companies in this industry have op-ted to increase their profits through expansion policies, which they do by having a supply chain of shops. In the case of McDonald, this is done through franchise where individuals own and operate independently from the main office of the company. The industry is fast growing, as more and more people get busy at their work place that little time is left for them to go and prepare meals. Again, in the area of its operation, a ...

Question One: Remote Environment

McDonald shares its stories of growth right from the moment when Ray Kroc began the franchising and leasing trademark in 1955 (Ruggless, 1998). The company having developed a loyal domestic reputation among the folks saw a quick growth in the industry through diversification in the foods they served. For instance, Ruggless (1998) notes that the divesting model of the company change from ordinary production of hamburgers to serving of other fast foods like salads, coffee, fruity juices, crisps and other foodstuffs that were in high demand from the consumer base. There was also the idea of collecting royalties of the members ...

The current issues faced by 122164 Canada Ltd. can be divided into root causes and their symptoms.

Thus, the symptomatic issues are the recent difficulties in Australia and South Korea, as well as the limited commitment of some of the franchisees.

The real problem of the company is the lack of a clear strategic orientation.

Analyzing the case data

The current situation mostly refers to the relationships between the company and its franchisees. NYF’s and SSBC’s further international expansion offers numerous opportunities in terms of enlarging customer base, getting access to new resources and experimenting with local menus. ...

In the context of international trade, the term “Covered Interest Rate Parity” implies to the situation in which there exists equilibrium between interest rates and forward and spot currency values of two economies. Consequently, there are no opportunities for arbitrage between these two currencies. As an illustration, consider nation A, whose currency is trading at par with nation B’s currency, (Robert, 2005, pp. 21-6). However, the rate of interest in A is 5% while in B is 2%. Ceteris paribus, it would be beneficial to borrow currency of nation B, change it in the spot market to the ...