Essays on Liking

Influence

Influence

There are scenarios in our life when you feel that you need to stand up for a cause. I experienced such an opportunity last year when I felt I needed to do everything to persuade my near and dear ones to maintain to avoid junk food. The age of the internet has clearly provided us with an opportunity to better understand how we need to avoid junk food and maintain a healthy diet. After due consideration of all the health benefits from avoiding junk food, it was easy to get my father on board to change is food ...

Executive Summary 3

Introduction 4 Theoretical Background 4 Brand Love Scales 4 Definition of Love 5 Personality of Brand 5 Image of the Brand 5 Brand Love’s Elements 6 Brand Romance 7 Brand Attitude 7 Brand Loyalty 7 Fashion Brands Love 8 Brand Love in Cell Phone Industry 8 Brand Love Creation by the Companies 8 Apple/Samsung/Huawei 8 PepsiCo 9 Benetton 9 Conclusion 9

BIBLIOGRAPHY 10

Executive Summary Brand love is a relatively new phenomenon actively discussed by the scholars and marketing professionals. Brand love is necessary for the modern companies to successfully attract and retain their customers. Moreover, it helps to convince ...

Introduction

This project is an article review project that covers important elements and aspects of the chapter “Building Customer Satisfaction, Value, and Retention”. This is a chapter in the section “Understanding Marketing Management” in the authoritative book Kotler on Marketing. The focus of this research will be on customer satisfaction, customer value and customer retention in the context of marketing management. This project will include the review of four scholarly journals and articles on marketing and an application of its key concepts to the chapter. Thus, for each article, there will be a 500-600 word critique of the article and ...

What is this dispute about for Kelly?

The current case is about negative emotions and disruptions in cross-cultural management and communication. Kelly has come to Japan with the motive of perfecting her Japanese and also spend some adventurous and fun-time around before getting engaged into professional life. Based on her four months’ previous experience of Japanese culture, she believed she could adjust well in Japan and adopt its tradition and work practices easily. However, the transitioning to diverse culture of Japan, gender roles, informal societal traditions and communication issues invoked negative emotions in Kelly which distorted her relations with her supervisor Mr. Higashi. Kelly, however, followed ...

Summary of Assumptions

Jessica Scott, Colleen Pyle, and Narissra Maria focus on an area that has not been penetrated by previous researchers. Past work addresses the utilization of nonverbal behaviors as a mechanism of formulating and sustaining stable relationships. In the authors’ study, they develop a new ideology that seeks to examine the correlations between long-lasting relationships and positive nonverbal behaviors. The researchers assess the overall satisfactions of partners in a relationship based on the availability of positive nonverbal cues. Scott et.al (2010) tests two essential variables, that is, overall satisfaction and relationship longevity, with respect to the use of the positive ...

Introduction

It is well documented that the success of any organization depends on largely to the in place leadership. Leaders of organizations are tasked with the responsibility of ensuring that all the available resources work towards achieving the established goals (Bush, 2010). Leaders can develop strategies that workers use to produce exemplary results. However, not all leaders are successful in running organizations. The reason why some leaders become successful while another fail is best explained by leadership theories. The theories help an individual understand some of the reasons why some leaders fail and others become successful. One of the leadership ...

Contemporary Marketing Issues

Executive summary Brand love is about a brand attitude that people hold about a brand. Some most famous theories of brand love include Sternberg’s (1986) theory of triangular love, Consumer-brand relationship theory proposed by Shimp and Madden (1988), Lovemark theory of Robert (2005), and Emotional brand attachment theory proposed by Carroll and Ahuvia (2006). Findings disclosed that emotional approaches to brand love are stronger than rationale benefits. Organizations that transformed from functional to emotional include Coca-Cola and Walt Disney. These organizations are the examples, of emotional theories as they got huge success through deploying interpersonal emotional theories of ...

Interpersonal Theory

Introduction When two individuals meet, those individuals may feel uncertainty and are motivated to communicate in order to reduce the amount of uncertainty. This is the idea of uncertainty reduction theory. Uncertainty reduction theory states that people attempt to understand interpersonal situation by reducing the amount of uncertainty. “Initial interactions between strangers are characterized by information seeking in order to reduce uncertainty” (UKY, 2016). This is done by seeking information in order to get to know the individual. Thus, reducing the amount of uncertainty that exists around the interpersonal communication. This paper discusses uncertainty reduction theory and explains the ...

A career plan is essential in deciding on how an individual can plan his or her occupation goals and how to achieve them. When setting the goals, they must be clear, concise, and set the duration to reach them.

Major Selection

After finishing my high school education, I was confused on the course to pursue in the University. I received advice from my parents and other friends on the suggestions of the majors I would take, but my mind was later set on doing an engineering course. I shared with my parents about taking a mechanical engineering major, and they accepted. ...

Abstract

Social media is changing the world marketing in various ways. Companies are using the social network to reach a broad range of customers. This paper defines social media and social marketing terminologies. Social media is any online platform where people can connect with friends, share pictures, photos, and messages either openly or through private messages. Social media marketing involves creating web traffic or attention on the social media platforms. In this regard, the traditional approach to marketing has since become less efficient. More people trust information shared on the social media just as they would to a word of ...

Thomas Nast

Thomas Nast was born in Germany in 1840, and he moved to the United States at the age of six. Initially he used to do illustrations to support his family that was going through acute financial crisis. Nast started his work as an illustrator when he was 15. At that time he was working as an illustrator for a magazine called Leslie’s Weekly New. His earning was $4 a week. In the year1862, during Civil War, he took a job of a war reporter in Harper’s Weekly Magazine.

Thomas Nast stereotypes the Irish as

unmixable in America's melting pot. 1889 For reporting the ...

Introduction

The paper critically analyzes the various ideas put together by Freud on what essentially classifies and outlines the personality and nature of men and women and accordingly the relations between them (Engler and Barbara 23). The paper also discusses how the characteristics exhibited at the diverse levels of social utilitarian engagements bringing out the relation to Freud’s view of the potential between the men and women independently as well as in social context. The paper also examines the Freud’s views in light of Marx’s discussion of the relation between the potential of men and women. In ...

Predictions of poll outcomes have existed for over six decades, with little or no cases of wrong predictions, as political trends in the United States were pretty similar (Laden, 2015). Wrong predictions began to manifest in 2016 poll predictions, as unlikely candidates are gaining popularity and liking, contrary to the previous forecasts. Leading poll predicting firms led by Nate Silver have expressed their surprise at the turn up of events. Nate Silver has been predicting poles for a long time, and he is known to have correctly predicted Obama’s win in the previous polls (Jones, 2002). Wrong poles ...

As earlier discussed, we anticipated starting a casual Friday in our work place and we were promised that it will be put to effect. But our superiors are hesitant as they are not sure of the effect of casual Fridays on our clients, they are however yet to give us the green light on the matter. And just to enlighten those who do not know the difference, a casual Friday means wearing business casual. This means we can wear dress shoes, casual blouses, smart casual dresses, jeans or T-shirt.you can also come without ties; however Aloha shirts, sneakers, track jackets, ...

In writing a persuasive memo there are certain principles that must be used so that the audience can be captured, undecided swayed, and opponents converted. According to Bowman there are four principles that must be used by a writer in order to come up with a first class persuasive memo. The principles are: motivation, lead, pace, and blending outcomes (Bowman 1). Furthermore, Cialdini proposed six other principles which are liking, praise, reciprocity, social proof, consistency, and authority all which are essential ingredients for a concrete persuasive memo (25). The principle of liking which says that people like those like them, who like ...