Essays on Monetization

Discuss the meaning and characteristics of different monetization strategies in the digital economy. How can content and user-generated content be monetized? Critically evaluate these strategies by referring to specific examples

Introduction

The traditional balance between entrepreneurs and customers has changed due to the development of the global economy accelerated by new communication and computing technologies that have created an open global trading regime. Organizations, especially the macro enterprises have to deal with the growing demand for digital marketing and distribution strategies irrespective of the amount of revenue they generate. According to Capgemini Consulting (2014), extracting value from the connectivity opportunity ...

Video title: Music Tech Investments in 2014/2015 - Midem 2015Music Tech Investments in 2014/2015 - Midem 2015.

Link:https://www.youtube.com/watch?v=FDXIdgLLmIs&list=PL8828QLbgLTrzaGb9NwU_wz6z_kDvEMsS&index=56 The video is a lecture about venture capital investments in music and how various services and business models are seeing their rise thanks to the investors they have attracted. The lecturer is To O’Meara, Editorial director of Strategy Eye, a British business intelligence company, which focuses on startups and venture capital. The information he provides in his lecture is based on statistics the company has been gathering for the past few years and this statistics can help define and predict future investment trends in the music industry. The interesting thing about the music industry is that it ...

Marketing

Facebook’s mission is to achieve an open and connected world. Millions of people frequent Facebook to investigate the activities taking place in the world, and stay connected with family and friends. This connectedness improves sharing and expression. Developers take advantage of the platform created by Facebook to build applications and develop websites aimed at reaching the wide global network of users. This supports the development of social and personalized products. This makes it possible for marketers to engage with over a billion active users. The platform offered by the company offers subsets of users by effectively utilizing information ...

CONTENTS

A. Introduction 3

B. Part I - Analysis of Strategic Capabilities of Wikipedia under RBV Model 4 Resource Based View Model in Wikipedia Perspective 6 Heterogeneity and immobility of Wikipedia resources 7 VRIO Nature of Wikipedia Resources 8 C. Part II - Wikipedia in Blue Ocean Dimension 9

Elimination Aspect 10

Performance Raise Aspect 11 Reduction Aspect 12 Creative Aspect 12 Complexity Theory: The Wikipedia Case 13 D. Conclusions 15

Bibliography 17

Introduction Wikipedia is the largest international online encyclopedia with free access and free content (Ling, 2011) . It is supported by the Wikimedia Foundation, a non-profit organization registered and operating in the United States (The ...

ABSTRACT

The research argues that although a gas flaring stoppage is not successfully in-place in Nigeria, fitting the appropriate technology with complementary economic and institutional factors can lead to near-zero or zero gas flaring. Nigeria is a developing country with a unique culture of many tribes and one of the largest growing urban populations in the world. Infrastructural, political and economical challenges to meeting the goal are introduced. Reinjection of gas back into wells is not available as an option to gas flaring because a large region for gas production is wetlands (Buzcu-Guven et al. 2012). Wetlands ...

The Rise and Inglorious Fall of MySpace

1. Do you agree with the fast moving technology, fickle user behavior and swirling public perception are an extremely volatile mix The nature of the above factors and their effects influenced my view. I strongly agree that these factors are strong in influencing a situation. They are volatile mix as indicated by the author. The dramatic changes we see in communication and relationship can be attributed to fast moving technology. User behavior changes with time and unimaginably with situations. These changes have a strong tendency to influence peer’s perception and attitude towards a platform usage. All these changes and the benefits that ...

One of the most prevalent online activities worldwide is social networking. It is extremely big and grows each day. It has evolved to become a platform where consumers can interact, shop, share, engage and obtain news and information. Despite the fact that enormous efforts have been put behind creating social channels and building the social media, few have been capable of generating significant revenue. However, the payoff is increasing as various businesses engage their followers and convert customers. Most social media have been able to generate substantial amount of revenue through advertising and various applications where the members can purchase ...

1.0 Introduction Websites are arrangements of interrelated web pages parented by a single web address or better known as a domain name hosted by a server. Initially websites were typically navigated for information only. The Internet evolved to incorporate unlimited functions such as electronic email communications, architectural designs and business transactions. Nowadays most, if not all, websites are designed to be a two-way method of communication between the sender and the receiver. The purpose of this report is to evaluate three (3) different kinds of websites and distinguishing their main functions: information, interactive, and trans-active. Considering how virtually most established and popular ...

Introduction

Since the end of World War Two (WW2), the world has attained high achievements in terms of economic, political, social, and cultural development. During the World War 1 and 2, many nations took part in the war and were unable to exploit their natural resources, generate adequate income through economic activities, and establish industries. The period was characterized with political unrest, military invasion, outbreak of contagious and non-communicable diseases, hunger and famine; aspects, which lowered productivity and economic development in the world. However, the end of WW2 marked a turning point in the world’s history as it provided a favorable ...

Introduction

The budget deficit and the amount of public debt is an important indicator of an economy. This area of concern has traditionally received much attention. The budget process involves the balancing of public revenues and expenditures. Budget imbalance means quantitative disparity between income and expenditure budget. The excess of expenditure over budget revenues is called the “budget deficit.” The unbalanced budget could lead to the emergence of a surplus, ie excess of income over the expenditure. However, in practice, almost all countries now, there is significant scope for excess government expenditure over income. The result is a rapid increase in budget ...