Essays on Public Perception

Introduction

The increasing use of electronic devices like mobiles and laptop has necessitated the constant supply of power. A power bank is increasingly becoming a ‘must have’ for people on the move. Kazam Mobile, the startup mobile company has come up with its Kazam Power Bank (KPB) which can power the batteries in use in mobiles and laptops. This report starts with the corporate objectives of Kazam. This is followed by a market overview of the power bank market in the UK. An internal and external audit of the market would be presented thereafter. The assumptions for the power bank ...

Introduction

The purpose of this paper is to show how the western media reported the Sino Japanese war and how China and Japan were portrayed. Several news reports portray the Chinese as being aggressive and violent individuals thus presenting the perception of the Chinese as being less victimized in the war. In contrast, the western media portrays the Japanese as being a rational and courteous group of people while their negative roles and atrocities in both world war II and Sino Japanese war have been overlooked. This paper will further identify the underlying reasons for ideological inclinations of wartime reporting. ...

Introductory Remarks

At this point, it is no secret the American society shows a degree of tolerance lesbian, gay, bisexual, or transgendered individuals never enjoyed in the 20th century. The question emerges of why it is that people have grown more tolerant towards and supportive of LGBT individuals. Media categories, such as television and films considered the carriers of culture, influence people’s perception, as does the culture itself shaping it. Thus, the way such phenomenon as same-sex relationships along with their participants are depicted in television and movies determines how tolerantly the society will perceive such people. The major research ...

Abstract

This project serves to focus on the country of Saudi Arabia and how the nation, handles school preparedness when it comes to disasters. Saudi Arabia is a developing country. The researcher argues that more need to be done in making sure children are protected in a developing society when a disaster happens. Some of the disasters explored in the discussion include fires, earthquakes, hurricanes and terrorist attacks. The researcher believes that while there is potential to rectify this issue, more future research needs to be done. In the exploration of the topic, the author found that there were vulnerabilities ...

Issues Facing Portland Police Bureau

The Portland Police Bureau in Oregon, similar to other police departments, faces some policing issues that hinder the effective performance of its mandate. Examples of the salient issues facing Portland Police Bureau include ethical and effective policing issues, domestic violence issues, drug and substance abuse, gang problems, low police staffing, gun violence, hiring and training problems negative public perception of the bureau and high rates of crime.

One of the greatest issues facing the bureau currently is the low level of police staffing that has negatively impacted on its ability to effectively fight crime in the Oregon region. This ...

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The discussions of addiction challenged the way I view substance use problems because they contain a lot of scientific information. Alan Leshner (1997) stressed that drug addiction is a disease that is the result of the prolong effect drugs on brain. It includes behavioral and social-context problems. The author stated that the public perception of this problem does not respond real scientific facts. The important idea is that people should be aware that drug addiction is a real disease in order to treat in a right way. Sally Satel and Scott Lilienfeld (2010) mentioned that the ...

Introduction to Manual

This manual comprehensively explores the impact of natural disasters on students. While the capstone provides a general account of the issue, it later focuses on the country of Saudi Arabia. The information takes a clear look at different natural disasters and categorize them by their regions. Yet, one of the arguments is that a natural disaster can occur anywhere and part of the goal of a government is to prepare citizens for a “just in case”. There are different scenarios that play out in this project. The focal point of the research is the goal in making sure children ...

English 1B

The field of medicine will continue to move forward (Worboys 117), and this has been indicated by the products produced by laboratory sciences, as well as the development of significant medical products like penicillin, which was made possible through the discovery of ‘macromolecularization’ (Lowy 117). Like the industrialization since the post-World War II era, the field of medicine will continue to move forward (Worboys 117), as was indicated by history, specifically the industrialization period, which shows “development of hospital and laboratory medicine, public health, and the rise of the asylum took place” (Worboys 109). However, when discussing the genomics ...

1.0 Executive summary Ryanair has experienced tremendous growth and success over time. The low-cost company strategy has been quite effective for several years. The adoption of the strategy has contributed to the growth and the success that the airline currently enjoys (Barrett 2004, p.90). However, despite its success the company is faced with various challenges including but not limited to volatile fuel prices, increased competition among others. The strategy employed by the company has worked well in the past. However, there is the need to analyze the current market and develop appropriate strategies that will further increase the airline ...

Role of the Media in Shaping Public Perception of Mental Illness and how this affects Mentally Ill People and their Families

Introduction

Inappropriate information from the media including television stations, newspapers and movies is among the reasons mental illness is viewed negatively in the society. In most cases, the media has contributed to the high degree of stigmatization and discrimination due to the negative influence it has on the public perception of mental illness. Individuals have been made to believe that mentally ill people are a risk to the society and that their condition is permanent. The media has often ...

The scientific method is a systematic way to explore and explain a series of events that may contribute to the body of knowledge. It is also applied to challenge or support existing theories that have accumulated from a number of research studies over time. The scientific method involves the following steps: observations, formulation of hypothesis, testing of the hypothesis, analysis of derived data from a series of test and drawing inferences or generalizations. Thus, the scientific method is a standardized method that is employed when acquiring knowledge.

Social science research has been defined in some literature as "any scientific study of human action ...

Introduction:

When we speak of the public sphere, we think of public opinion and this is borne out by Jurgen Habermas accordingly in his various books and scholarly articles. The transmission of news is essential to development of public opinion due to the fact that this opinion is constantly shaped by what is fed by the news cycle and the media networks. Habermas points out various ways how the news cycle affects public opinion and we shall analyse these in detail below.

Literature review

Habermas remains an important figure with regard to the implementation of public policy and the effects of the ...

The Rise and Inglorious Fall of MySpace

1. Do you agree with the fast moving technology, fickle user behavior and swirling public perception are an extremely volatile mix The nature of the above factors and their effects influenced my view. I strongly agree that these factors are strong in influencing a situation. They are volatile mix as indicated by the author. The dramatic changes we see in communication and relationship can be attributed to fast moving technology. User behavior changes with time and unimaginably with situations. These changes have a strong tendency to influence peer’s perception and attitude towards a platform usage. All these changes and the benefits that ...

In United States and other countries around the globe, noticeable steps have been implemented to ensure that public perception of the arts is strengthened. At the same time, the value of the artists and art has been recognized globally because of its ability to strengthen communities (Belfiore & Bennett, 2008). Despite the significant progress, artists are still perceived to be less important by a majority of Americans. According to a survey conducted in 2007, only 27 percent of Americans perceive that artists are important whereas an overwhelming 74 percent believes that art is beneficial to a country (Pettit & DiMaggio, 1998). Throughout history, an ...

Sensationalism

This media strategy is employed by mass media through editorial bias. The topics and events in the news stories are often overhyped with the intention of increasing readership and viewership numbers (Dye, 132). As a media strategy, sensationalism includes reporting on matters that are generally insignificant. Events that do not have any impact in the society are also discussed. In doing this, the journalists offer a biased perspective, presenting the news in a tabloid or trivial manner to get the attention of other people. In most cases, this is against the standards that guide professional journalism. In practice, this has happened in ...

Literature Review

Summary The literature review covers the challenge faced by McDonalds in the increasing opposition to marketing its products to children and having an image for producing unhealthy foods. The research objective is to find solutions for the company to implement so that it can change this perception about the company and reduce opposition to its business practices.

Summary 1

Section 1: Summary of Business Problem and Research Objectives 2 Section 2: Literature Search and Review 2 Analysis of the Literature Review 5 Section 3: Research Objectives and Methodology 6

Research 7

References 7

Section 1: Summary of Business Problem ...

Communication

When do the PR personnel of a Hollywood star needs to consider rebuilding reputation and image? Entertainment headlines in the news often depict Hollywood stars getting involved in one or two controversies ranging from DUI offense to drugs and marital breakups. The role of PR personnel seriously damaging reputation is to minimize the subsequent effect effects of the controversies. News about Mel Gibson hurling racist and rather sexist remarks on his ex-girlfriend Oksana, or David Hasselhoff’s hospitalization due to alcoholism are just a few of the issues that PR personnel are trying to mitigate to preserve the public image ...

Literature Review

(Name of the Writer)

Summary

The literature review covers the challenge faced by McDonalds in the increasing opposition to its marketing its products to children and the image of its food products being unhealthy. The research objective is to find solutions for the company to implement so that it can change this perception about the company and reduce opposition to its business practices.

Section 1: Business Problem and Research Objectives

McDonald's Corp. is in the business of running a fast food chain, one of the largest worldwide. It serves fast food like burgers and French fries to people from all age groups and has a chain of over 30, ...

Starbucks is one of the most successful and recognized coffee brand in the world. Starbuck’s self-perception with regard to mission, vision, and values relates to the public perception of the organization's mission, vision, and values. The mission of Starbucks is “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”. The Vision of Starbucks is “Establish Starbucks as the premium provider of the finest coffee in the world, while maintain our uncompromising principles while we grow”. The self perception of the organization is in collaboration with the public perception because of the ...

Background

British Petroleum (BP) is an oil company based in London, England that has business operations in more than 80 countries. With the production of approximately 3.8 million barrels of oil per day and more than 22,000 service stations, BP is considered the fourth largest global company in terms of revenue (Reuters, n.d.). However, BP is also responsible for causing the worst environmental disaster that is attributed to oil and gas companies. On April 20th 2010, the Deepwater Horizon Rig in the Gulf of Mexico exploded. The explosion killed 11 people and the drilling rig proceeded to spill ...

ABSTRACT

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INTRODUCTION

Police patrols are integral in the proper functioning of a community, and the safety of a community can often be changed with a little bit of oversight insofar as police patrols are concerned. Police patrols may take a number of different forms, including foot patrols, car patrols bike patrols, and even horse patrols can reduce the incidence of crime in any given neighborhood at any given time. In most areas, patrol officers are uniformed officers that patrol a given area; some areas even have community patrols, made up of volunteer members of the community, often individuals that live in the neighborhood ...

Abstract

The broad objective of this study was to assess the public perception towards the Japanese knotweed in the United Kingdom (UK). The specific objectives, however, were to identify the influence of background factors such as age, gender, education levels and socio-economic status, on the public perception. The survey was carried out in Cardiff targeting an adult population of over 18 years of age. A total of 20 respondents were selected using the random sampling method. Efforts were made to ensure that the sample selected represented the larger UK population. Data was collected using self-administered questionnaires. The questionnaire was designed ...

Introduction

The media remains imperative in its effort to sensitize, inform, and educate the public about evolving issues that surrounds the world. Despite this, the media has addressed the impacts of global warming in a bias way and it has politicized the whole issue; hence, blowing the issue of global warming out of proportion. For this reason, it has changed the public perception about climatic change and global warming. With regard to this, this paper seeks to explore the credibility and reliability of the media in its efforts to address the impacts of climatic change and global warming. In this regard, ...

Swot analysis entails the assessment of both internal and external factors and components that have a great impact on the success of the business or organization. D' Rosa property Management Company is a property management company in Newark New Jersey. Their main objective is management of property on behalf of clients for a fee. They are responsible for handling tenant issues, making repairs, collecting rent, creating monthly reports and inputting information in the database. This is an analysis of the internal strengths and weaknesses of the company and identification of the external opportunities and threats.

INTERNAL ANALYSIS

Strengths Internal Strengths espoused by ...

Sports events Industry: Strengths and Weaknesses

Strengths A SWOT analysis for the sports events industry and considering the organization, products and services, the customers and the market is important to determine the strengths and weaknesses of this industry. Strengths are aspects of an event that make it worth and when managed well could mean the driving factor in making the event a success. In sports events management, success is usually meeting the objectives of the sports event (Ko et al., 2011). A sporting event is usually expensive to organize. There has to be financial resources for the event promotion, venue preparation, and awards for the ...

Immigration has long been a part of history since the early century as the early civilizations learnt of each other, fostering camaraderie and partnership between nations to improve the country. Many stories of immigration are detailed throughout history, especially those who immigrated due to wars and discrimination in their home lands. Through the years, immigration became a part of each nation, whether for the better or for the worst. According to the Swiss Federal Department of Justice and Police, immigrants or migrants tend to move and live far away from their native countries due to the following reasons: poor living conditions ...

Socio-Political Impact of Nuclear Power

The debate on the usability and safety of nuclear power has returned back to the limelight due to the on-going issue in Japan's Fukushima Nuclear Plant, and the growing number of nations trying to accumulate nuclear power for their national interest. Nuclear power remains as a crucial topic of national importance for many nations since the discussions for nuclear proliferation and disarmament took place after the Second World War. However, some nations had retained its use for electricity and for other applicable sciences. With the debate on nuclear power back due to the countries trying to harness such volatile power, ...

Moon and Balasubramanian 2001

In contrast, Garkell et al. (2004) contend that it is the perceived absence of benefits and not the assessment of risks that accounts for the low index of acceptance of GM foods by the European public. The authors reviewed the results of an earlier study where they used the Eurobarometer survey on biotechnology (EB52.1) to ask 1000 respondents in each of 17 European countries their opinions on whether each of 7 biotechnologies was (1) useful (an index of benefit), (2) risky (an index of risk), and (3) morally acceptable (an index of support) (Garkell et al. 2000). GM food ...

1. Introduction

According to the Food and Agriculture Organization of the United Nations (2010), nearly one billion people suffered from hunger in 2010, representing nearly 16% of the population of developing countries. At the same time, the world population is growing and global warming threatens the production of crops. Profound changes are needed in the way that food production and food consumption are perceived, or the world may face mass starvation. Genetically modified (GM) technology has been found capable of feeding the world but there are concerns regarding its safety (Moseley 2002, Carpenter 2010). Consumer acceptance of GM foods in the ...

1. Introduction

1.1 Perception of GM foods in the UK According to the Food and Agriculture Organization of the United Nations (2010), nearly one billion people suffered from hunger in 2010, representing nearly 16% of the population of developing countries. At the same time, the world population is growing and global warming threatens the production of crops. Profound changes are needed in the way that food production and food consumption are perceived, or the world may face mass starvation. Genetically modified (GM) technology has been found capable of feeding the world but there are concerns regarding its safety (Moseley 2002, ...

Introduction

The country of Bangladesh has historically served as a virtual bulls-eye for cyclonic activity in its corner of the Indian Ocean. Not only is the bay that leads onto shore extremely flat (and shallow), the shoreline is shaped like a horseshoe, which draws the storm activity inward. Also, the Bangladeshi lowlands along the ocean are also flat, and they do not drain well at all. This is good when you want to grow rice, but it is not so good when you want to avoid tragedy when a cyclone blows ashore and brings flooding with it. In the centuries before such ...

Introduction

The humanitarian disaster in the Darfur region of Sudan has been brutal and persistent but resisted clear understanding of the internal factors that have driven the violence. Violence between the region’s nomadic and sedentary tribal groups has resulted in a death toll that some believe reaches into the hundreds of thousands among the region’s multi-ethnic tribes. In the modern era, resolving systematic ethnic violence on such a scale is a complex matter requiring substantial political and military international pressure. The content of media coverage from inside Sudan, in the Arab world and throughout the West has done little to improve ...

BOOK REVIEW OF THE NEW ARAB REVOLT: WHAT HAPPENED, WHAT IT MEANS, AND WHAT COMES NEXT

The New Arab Revolt: What Happened, What It Means, and What Comes Next perfectly illuminates the settings and the happenings associated with the revolutions that have been taking place in the Middle East. This book is a collection of about sixty articles that have been compiled into a single volume.

It has endeavored to provide even illustrations of interview proceedings, various testimonies of congressional parties, op-eds (articles expressing a personal viewpoint written for the op-ed section of a newspaper) from various experts and other think-tanks in the field including Lewis Bernard, Anderson Lisa, Taleb Nicholas, Benn Aluf among several other experts.

It has ...

Part 1: Marketing Communication Plan for Baby rocker

Introduction of Product: Baby product market is expending greatly by introducing a lot of new products and concepts in the market. The market size is growing at a large extent. Our company is also planning to launch its new innovative product “Baby rocker” in the market. The product can be used with baby pram or baby push chairs. The function of product is to provide gentle vibration to the attached device. A person may adjust the range of vibration depending upon the requirement and nature of baby. Few babies like hard rock and few prefer gentle so parents can adjust the ...

Patrick Murphy’s leadership style focused greatly on accountability; he wanted to make sure people were held responsible for their actions and those under them. (p. 33). When Murphy took over the police force, he “considered himself a reform agent,” deciding he needed to clean house to get rid of the ghosts that were rampant in Leary’s tenure as commissioner. Believing that there was too much splintering and division within the department, he sought to bring everyone back together and eliminate this sort of waste.

Murphy also took special effort to curb corruption any way he could; he opted ...