Advertising Campaign Case Studies Samples For Students

Introduction

This report will analyze the scope, prospects and challenges of Venice as a tourist destination in the 21st century and beyond. Venice, a city in Italy has been chosen for this report mainly because of its great historic and cultural importance in the eyes of tourists due to its symbolic museums, churches, architecture, recreational spots, scenic beauty, historic buildings, canals, bridges, etc. Moreover, this city has also been chosen for this report due to availability of various research journals and reports on Venice. The tourism mix of the city will give an insight into the seven P’s that dominate the ...

Abstract

The case study adopted in this paper relates to Apple’s iPhone series concentrating more on the latest Apple’s product the iPhone 5. The advertising campaign for the iPhone 5 operates under different banners and slogans taking different advertising forms and media channels. Each of the campaign section gets evaluated with regard to its content in terms of persuasiveness of advertising messages. (Allsopp 2013) A critique is done on several persuasive methods employed by apple in its advertising campaign. Some of the examined methods include a comparison of the iPhone with other competing rival products in the market, bringing ...

Background and Problem

After peaking in 1995, Scope’s volume share had been on a continuous decline. Finally, it lost its leadership position to Listerine in 1997. To recover this lost position, Scope was considering a new, direction in its advertising campaign. Assistant Brand Management, Rob Assimakopoulos, and Brand Manager, Krista Boone, were choosing between focusing on the “refreshment benefit” or on the “hybrid benefit” segment.
Among the major brands, Scopes seems to be the only one focused mainly on “refreshment benefit”. It actually succeeded in the market because of that positioning. Listerine, its most important competitor originally positioned under the “therapeutic ...

Abstract

The case study adopted in this paper relates to Apple’s iPhone series concentrating more on the latest Apple’s product the I phone 5. The advertising campaign on the I phone 5 operates under different banners and slogans taking different advertising forms and media channels. Each of the campaign section gets evaluated with regard to its content in terms of persuasiveness of advertising messages. (Allsopp 2013) A critique is done on several persuasive methods employed by apple in its advertising campaign. Some of the examined methods include comparison on the I phone with other competing rival products in ...

The country of origin is branded and depicted in the marketing strategy of any brand to leverage the secondary associations of that brand with a geographical region or the country. This technique is also used to create the primary associations of a particular brand, product or service to the country of its origin. The country of origin effects was used in designing the marketing strategy of the Sagatiba in the UK. Sagatiba is a Brazilian distilled spirit. It is similar to a distilled spirit widely used in Brazil named Cachaca. It is made from the sugarcane and has an ...

Describe the “problem” that the McCann Agency was asked to solve. (This includes a brief “situation analysis.”)
MT contacted McCann Agency due to own inability to influence the observed level of accidents and deaths, which occurred due the passengers’ reckless behavior. The statistics showed that “serious incidents involving train operations totaled 21 in 2008, 24 in both 2009 and 2010, and 27 in 2011” (Queltch, 2014). The agency was asked to develop an efficient advertising campaign, which would educate people, in specific young and skeptical audience, about safety proof behavior in metro facilities and motivate them to follow these ...

Executive Summary

The purpose of the paper is to describe UPS’s abilities to expand international market, namely Indian. UPS is an international company, which generates a profit of tens of billions of US dollars, known in more than 200 countries around the world. In addition to the delivery of goods and documents, UPS also provides other transport, logistics services, and services in the field of e-commerce. Established in 1907, it has developed from a small business into a fairly solid company with a reputation. UPS’s international expansion began after the recognition by FAA of its own airline in 1988. ...

Question 1

When the product range of a company is widened, the supply chain becomes a key component of the company. When a product range is widened, the supply chain and its management also changes. In this case of The Smooth Coffee Shop, the stages of supply chain will change. According to Leeman (2010) the design of a supply chain will depend on the needs of the customers and the roles of stages involved. The supply chain of the coffee shop will have three stages namely raw material suppliers, manufacturer which in this case is the shop and customers. The suppliers will supply the raw ...

Business—Drypers Case Study Paper

Introduction
Diapers in the past couple of decades have slowly but surely become a necessity. Thanks to the considerable increase in population of infants and toddlers, which comprise more than 3 quarters of the entire diaper manufacturing and retailing industry, this has become a reality. Because of all of these factors, there has been a continuously growing need to focus other interventions that would convert to better brand and product awareness, which, if things go as planned, would lead to a significant increase in product mobilization and therefore, sales and profits.
Fortunately, there are many ways that the diaper industry key ...

Communicating value

1. Direct Marketing is the use of consumer-direct channels to reach and deliver goods and services to customers without using marketing middlemen.
2. Sales promotion consist(s) of a collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or services by consumers or the trade.
3. Some companies set their promotion budget to achieve share-of-voice parity with competitors. This is called the Competitive-Parity Method.
4. A program designed to promote or protect a company's image or its individual products is called Public relations (PR).
5. Advertising is/are any paid ...