Marketing Research Reports Samples For Students

Analyze the relevance of market research and marketing strategy

In the contemporary world it is hard to imagine a company, which operates in the market blindly, without preliminary investigation and analysis. As the markets become more and more heterogeneous, the competition grows stronger and customers’ preferences at a particular instant of time determine the success of the product, the necessity to explore the market and define a well-structured strategy has become more and more significant. That is why more than 70 percent of the overall marketing expenditures on research are spent by 70 biggest US companies, such as Coca-Cola, McDonald’s etc. The total U.S. Market Research expenditures are growing every ...

Introduction

In my research paper activity, I decide to pick the Ulysse Nardin Company. This is a watch making company with its origin in Switzerland. The company was founded in 1846 to make the earliest chronometers which were useful for the marine operations. This was the initial agenda for the company before it later became a manufacturing company. Currently, it manufactures the latest watches and iPhones fit for mechanical operations (Aaker, 2010). The founder of this company is Ulysse Nardin. The company bears the name of its founder to date.
In 1983 two businessman namely Rolf and Ludwig had an agreement ...

1. The National Football League has already identified a key way in which it can target its marketing research when it comes to attracting the interest of women. The two identified pillars for the NFL are football and the community. The partnership that the NFL has developed with the United Way since the 1970’s has built it a considerable amount of goodwill. Many women enjoy watching football for football’s sake – if you go to any sports bar on a football Sunday, you’ll see many more women, proportionally, there who are engaged in the game than you would see ...

Marketing research steps

- Define the market to be covered - At this point; the McDonalds need to know which market they will be supplying with the McFish sandwich. The market can be the one already being served by the Big Mac or they can establish a new market. The market should be well defined to allow conclusive study to be carried out. Positively identifying a gap in the market allows the management to move on and study prospective customers.
- Try to understand the prospect customers - The prospect customers are clients supposed to consume the McFish sandwiches. Research should be carried ...

Executive summary

The world of technology has given rise to the most sophisticated gadgets in communication that has made life easier. The ipad is one of the many products that are manufactured by Apple Inc. Ipads are one of the fastest selling communication tools in the Australian market due to its various advantages (Trenholm, 2011, p. 67). Apart from being portable due to its small size, the gadget is also sophisticated; this is a quality that most people are looking for in the market. It is said that by 2016, about half of the people in Australia will have access to the ...

Justification

In this region, passion for various sporting assortment has been marked by an increasing demand. With the recent research showing that retired aged people are prone to various complication due to inadequate sporting activities, the need for sporting has continually increased triggering an upsurge in the sporting gear. Moreover, there are those customers that can hardly be able to purchase a new sporting cloth from the sport stores hence this outlet provides them with an opportunity to enjoy sporting activities while ensuring that they can afford cheap and as good as new sporting garments. With this sharing need, this region ...

Introduction p. 3

Significance p. 4
Trend Drivers and Patterns p. 5
Impact on the Hospitality Industry p. 7
Subway: A Case Study p. 7
Impact on Future Professional Development p. 9
Conclusion p. 10
References p. 11
Chemicals in the food chain and the relevance to the hospitality industry.
1.0 Introduction:
In the past, the process of a food chain was simple; foods were eaten as they were produces due to lack of preservation techniques. While it was considered to be important, food was categorized as just a commodity (Gauther, 2012). As industrialization increased, farmers became more distant from consumers and ...

Marketing Audit and Plan of QANTAS Airline

Organizational view
The airline industry is a fastest growing services industry in the world that is providing air transport services to the traveling passengers and freight. I am very inspired by the industry business, and it provided valuable service to me. I have gathered some information and aware about a leading Australian Airline company, Qantas. The marketing audit is and empirical study of the company that Qantas to understand the global market’s demand and examine the competitors’ market. It also helps the management to investigate the current marketing aspects and set future strategies. I am familiar with the ...

Victoria and Albert Museum: Marketing

Introduction
The Victoria and Albert Museum (V&A) is located in London, England and is one of the largest museums of art and design in the world. The museum was founded in 1852 following the huge success of the Great Exhibition of 1851. The museum was founded as the Museum of Manufacturers, reflecting its original purpose of appealing to the working class in order to help educate them. In addition, the museum was meant to help inspire British manufacturers and developers. The museum was renamed the Victoria and Albert Museum in 1899, after Queen Victoria laid the foundation stone of ...

Abstract

This paper is a marketing report on the launch of a new product for Kellogg’s: Ready fit for 2016/2017. Any new diversification of the product requires a thorough information selection and analyzing, this report is aimed at describing types of marketing research and define target market strategy for Ready fit and distinguish its positioning strategy. The paper takes into consideration different characteristics of the consumers, such as demographic factor, age, gender, work status, social class. This research defines primary and secondary methods of marketing research that help Kellogg’s company to identify proper strategies for the line of ...

Introduction

Starbucks initiated as a gourmet coffee roasting company that started in Seattle over forty years ago. The market at that time had been dominated by the brands that were marketed in the supermarkets that include Maxwell House and Folgers. At the time that Starbucks started its operations, the coffee consumption on a per capita basis was declining. In the decades of the 1980s and the 1990s, the higher quality coffee beans and the specialty coffee began to develop a niche of loyal followers. Starbucks was purchased by Howard Schultz in 1987. Schultz envisioned creating a coffee culture that was similar to the coffee ...

Brand Equity Management

Part One: Introduction
One of the key reasons behind the success of a business is a strong brand image or building brand equity. The main rationale behind building brand equity is because it serves as a basis for business success and also helps assists in offsetting stiff competition by letting brands to maintain high pricing, differentiating the product, and enjoying loyal set of customers. Explaining in short what makes such a brand, on the other hand, is not as straightforward a task as saying what a brand should bring about (Carman, 1990). Notably, the outlook of a brand is primarily associated with an identity, a name, a symbol ...

Introduction

In many industries and sectors or businesses, the main aim is to have high sales to increase the amount of profit accrued from the operation done. As such, an organization needs to structure a well organized plan to make sure that this objective is achieved. By this we may bring in the topic of marketing which would be a driver towards the achievement of increasing the number of sales in the business so as to meet the objectives of the business of increasing the profits realized .
The topic on marketing is very important to my organization and to effectively show ...

Introduction

International research endeavors require data collection instruments in the forms of questionnaires. A questionnaire is research instrument, which consists of a series of questions intended to collect data from the respondents. The biggest challenge facing modern researchers is developing and implementing a questionnaire that is suitable for international respondents. Researchers have extensively worked on the field of questionnaire design in the 21st century due to high standards expected from the questionnaires (Blessing, Chakrabarti & Blessing, 2009, p.17). International standards for a research and questionnaire design affect the processes of data collection and analysis that are sometimes different from the researcher’s home country. ...

Introduction

The market target for the mobile phone in Asia and Europe is very wide. This is due to high demand between the two countries, for instance the demand growth is approximated at between 30 and 100 percent in Europe and Asia. However the demand is expected to rise during the next few years. However, with the low market penetration of the smart phone, their demand is relatively low. This however requires massive advertisement and promotion policies to boost the sale of these products.
However, in order to occupy a broad market target it requires charging comparatively low rates and ...

1.0 Introduction
Before entering any market, it is important to identify whether the customers will be willing to buy your product. As Nokia marketing research assistance, I have been commissioned to find out whether Nokia Lumia will compete favorably in the market. Nokia is a company that was started in Finland in the year 1865. Initially, the company used to produce and sell paper products. However, the company merged with other companies and became larger. It changed the products it sold as it expanded and after the Second World War, the company started selling telegraph and telephone electronic devices. ...

Introduction

As an employee of TAG Heur, I am writing the following report for the company, after the company gave me the responsibility of researching the market for their new android smartphones (RACER smart phones). The company needed to understand the needs of customers in the phone market. The paper consists of the six stages of the market research study that the company would undertake in order to discover the needs of its customers. Market research refers to the effort that a company puts in order to gather information regarding customers and the existing market.

Business Overview

According to PR (2012), Tag Heur ...