Uniqueness Reports Samples For Students

Introduction

The Bayerische Motoren Werke (BMW) began during the World War I. It specialized in engines manufacture. The company broadened into its current two principal product ranges: automobiles and motor cycles. BMW is one of Germany’s prominent and most successful companies today. BMW cars are not the most reliable, the most powerful, or the most luxurious on the market. They however, score well against all these criteria. BMW’s products are not exceptionally innovative although it rightly stresses the advanced nature and quality of its technology. The design of its cars is convectional and models styling is decidedly traditional.

Generic Strategy

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Abstract

The chocolate industry is extremely core in the economy of India. There are key players in the chocolate market with Cadbury leading a fleet of other companies like Nestle, Amul Milk, 5-Star and Bars Count Lines Wafer Panned Premium. The latest company to the market is the Lindet Company. Cadbury Company enjoys the largest market share of 70% while the rest share the remaining 30%.
Cadbury has remained dominant following its uniqueness in production, marketing and location of its selling points. The company is extremely keen on these sets of marketing elements to ensure the best share of the ...

Executive Summary

The report is designed to develop the strategic marketing plan for Vertical Horizon Company for its coming three years. The company was founded in 2003 in New Zealand,and it offers adventurous services. The major activities of the company include Team building, Training of leadership, camping, camps for children, adventurous activities, Family get-togethers and reunions, parties, events and celebrations and Catering, Venue and accommodation services.
Based on the situation analysis, strength and weaknesses of Vertical Horizon are found along with the future opportunities and threats to the company. Keeping the analysis in mind, the three marketing objectives are designed ...

Management

Abstract
Conformity and differentiation are strategic tools that businesses utilize in order to gain advantage in the competition. However, institutional theory, including the resource-based literature opposes the existing view about differentiation. The trade-off in many industries suggests that extreme differentiation and conformity appears to damage performance while moderate differentiation creates an opposite effect. This discussion will explore the context of conformity and differentiation from related theories and evaluate the statement, whether the trade-off could provide a better advantage for the any industry.

Introduction

The context of differentiation and conformity refers to how an organization or business establishes its identity. Every ...

Linda Farrow Sunglasses

Introduction
The luxury industry comprises of different segments and according to the 2014 statics, it is evident that the business experienced a healthy growth of about 7% and was expected to grow further in the future (Linda Farrow, 2013, p.22). However, it is evident that international travel and tourism are some of the factors that have enhanced luxury experience across the globe. Apparently, luxury spending is done by both individuals and tourists in a given area, and the culture is continuously gaining popularity in the recent past. Marcom analysis in business studies refers to the analysis of the various ...

Executive Summary

Marketing concepts represent valuable resources that can support marketers in designing marketing strategies for their products. The case of Ted Baker retailer in Leeds indicates how marketing strategies, such as marketing mix, segmentation or differentiation can impact the performance of its product, Ted Baker Bowicon Large Bag.
This reports analyses the marketing mix used for Ted Baker Bowicon Large Bag, with the purpose of identifying if the utilized blend of product, price, placement and promotion is suited for the examined product. Based on the identified marketing mix, the report further discusses the targeted segments and their compatibility with the ...

Abstract

Paul Rand was an American graphic designer whose works were characterized by the use of humor, symbolism in visual image and the rebus-like pun. A self-taught designer who learned about graphic designs reading journals and books, he was famous for the creation of corporate logos and posters like that of IBM, ABC Corporation, Enron and Atlas among others. His two masterpiece creations, which are still in use today, are IBM logo and IBM poster. This paper has given an in-depth analysis of the two along with a glimpse into the life and career of Paul Rand and his contribution to ...

Introduction

Unilever is one of the most trusted consumer goods companies around the world. Unilever is known for the production and selling of more than 400 consumer goods products in the local and international market. The company continually evolves with the changes in consumer needs. The company has long-served its customers with products that could satisfy them beyond their expectation. To continually grow and gain customer’s trusts, the company keeps developing new products that are first tested and then provided to the consumers for daily consumption. Unilever has the strongest brand recognition in the local and international market. This ...

Background

Arguably one of the most renowned American poets, Robert Frost was born on the sixth day of March of the year 1874 in San Francisco, California. The famous poet, who gave all his works a touch of uniqueness, has been criticized various, with the critics citing a reason or two for such criticism. Robert Frost died on the 9th day of January 1963, having fathered six children with his wife Elinor Miriam White. Frost’s father William Prescott was a man an immigrant from England, and his mother, Isabelle Moodie was a woman of Scottish descent (Ellmann and O'Clair 45). Robert, who wrote ...

Introduction

Every individual has a distinct story of how their journey towards their chosen careers began. Doctors will say they have always had the desire to help people since they were little kids. Lawyers, judges, and other law enforcers will argue that they are focused on making the society a better place using justice and equality. This essay entails a description of the choice of entrepreneurship as my career path. Some business persons are propelled by the intense passion for solving challenges and change the surrounding. Others are driven by capitalistic aspirations while others simply do not have any other ...

1.0 Introduction
The project report encompasses the analysis of marketing decisions in a smartphone marketing company as well as product mix utilizing the simulation game. Firstly, it will give brief background information on the online marketing tool, Simbrand, and the marketing company, Team Grey. After that, it will outline the methodologies used in the report. Subsequently, the study will analyze the market by evaluating its environment, segmentation and the targeting strategy. Afterwards, the study will embark on a comprehensive analysis of six rounds over which the company collected market and products data and eventually produced relevant reports. In the ...

Introduction

The primary aim of this report is to assess the strategic positioning of Northrop Grumman in the defense system and aerospace industry by applying strategic management models and concepts. The document presents an analysis of the key external factors of the industry in which the company operates to determine how it affects its performance. Moreover, the document concludes with the evaluation of the existing strategies of the company and its competitors and provides recommendations for improving its strategic positioning in the industry. Also, the comparison of internal and external factors is made to determine the company’s potential strengths ...

Current marketplace has many opportunities to involve intellectual resources from all countries of the world though that means the diversity of cultural backgrounds of people engaged. Charlene Solomon and Michael Schell (2009) in the book Managing Across Cultures: The Seven Keys to Doing Business with a Global Mindset present the definition of a global mindset and the model that help to transform the awareness of cultural similarities and differences into effective and profitable usage of the intellectual potentiality. Consideration of different cultural particularities such as values and behaviors of customers, colleagues, and suppliers is important for success on both individual and ...

The management has to have the exact level of penetration that they are targeting. Is the scope limited to businesses, cooperations, parastatals or even persons? Asia has a huge population who use computers; the latest surveys show that PC’s at home used an average of features that were available offline. The question now is how one can add more offline features that will allow the users to know of the product. If marketing features are put online, then it only adds extra cost and increases the complexity of the situation. Though a vast proportion of Asia is not as technologically ...

Abstract

The aim of this report is to explain what the meaning Japanese popular culture. In this context it shall be also outlined what it means to be cool in Japan and what the potential implications for spreading of Japanese popular culture into other cultures and distinct societies are. The examples of popular music bands and manga will be analysed.
Key words: Japanese popular culture, manga, anime, history, brand, fashion.
In the contemporary world with its fast and predictable tempo of development and spreading of globalisation, it becomes quite difficult to distinguish one culture from another or the ...

The Android Technology has become the talk of the day as a unique invention. Android is a Linux-guided operating system uniquely developed for touch screen mobile devices like tablet computers and smartphones. The operating system was initially developed by the Android Incorporation, which was supported financially by Google. The Google Corporation purchased the Company later in 2005. The company has developed several android applications, but the most recent one is the Android 4.0, which is also known as the Ice Cream Sandwich (Komatineni & MacLean, 2012). This is an application which has become a sweeping force to the mobile devices technology. It has ...

Executive Summary

It is important for an organization to understand the changing markets and behave in the manner that it can meet the dynamic market requirements and that is the only reason it can move ahead the competition in the long run. The inference drawn from this report is based in a discussion of the market strategies and the forces that drive the market. A comparison of Dell and Microsoft gives us a detailed idea of how a major player enters the market and enjoys monopoly which is lost in case if new entrants enter the market and start taking the market share. The ...

The book, ‘Islamic Activism: a social movement theory approach,’ by Quintan Wiktoroqicz help readers to understand various aspects of Islam and changes that occurred in Islam known as Islamic activism. The author has presents a balanced account of Islam and other related issues. The author has divided Islamic activism in three main parts: violence and contention; culture and framing; and network and alliances. In the way the author describes several societies and their values and beliefs, is a clear indication that the author has done an intensive research on Islamic activism before writing the book. In the Arabic world, the social movements ...

In Tennessee Williams’ The Glass Menagerie, there are a number of symbols inserted into the play that represent a theme or a character trait that help to portray something deeper about these people than can be normally conveyed through the typical methods of dialogue and direction. In this paper, we will examine five of these symbols and how they are developed throughout the course of the play. It is then made clear just how effectively symbols are used as a visual representations of the character’s inner motivations, as well as the messages about society and the human experience that the playwright attempts ...

Technology Innovations. Permanent organizational and structural changes to reduce costs. The company should be dedicated in new digital media leadership and made organizational and structural changes streamlined business processes, boosted corporate efficiency and reduced costs.
Structurally reshaping the company, WRSX Group could archive a target of restructuring of its Account Management function that helps company to provide above average service to clients through the Account Management team.
Quality. The management of WRSX Group should be working hard and be highly competitive to make the name of the company as a sign of quality. WRSX Group should know that the ...