Essays on Sunglasses

I. Company Overview The apparel industry is a highly competitive and almost exclusively based on image. As fashion becomes "fast", i.e. designing and selling apparel becomes more for masses as opposed to a conventional haute couture model, established and emerging players alike are competing over an increasingly powerful market segment, namely Millennials, who continue to shape business across different industries. Forever 21 is one notable example of apparel companies competing, primarily, over Millennial customers. Forever 21, operating in seven countries in addition to Europe, is a notable example of an established apparel player adapting to continuous changes in apparel ...

Hip-hop is a music genre popular among the youth and teenagers around the world. The genre has experienced significant changes from its inception to what it is currently. Besides, rock music, Hip-hop advocates lifestyles that are louder and daring than the modest or ordinary lifestyles. Additionally,Dalton (77) shows that the genre also has influenced how its fans relate and identify with each other, advocates the use of slang language. the Hip-Hop music is characterized by turntablism also known as Disk Jockeying, rapping, graffiti, dances such as the famous breakdance. The genre was started in the 1970’s in ...

Introduction

For organizations to survive during their inception or throughout their life, it is vital to carry out an examination of their internal strengths and weaknesses as well as the external opportunities, threats, and trends. This is the epitome of SWOT analysis, and it enables businesses to determine their current position in the market they operate in and the trajectory to take the company in the future (Rauch et al., 2015). The knowledge of internal and external environments is vital in gauging whether a corporation will thrive or succumb to the competition by rival companies. This paper seeks to undertake ...

I Сompany description

Nature of the Organization

Michael Kors is an American brand created by Michael Kors, at the age of nineteen. The story begins with the development of a collection of clothes he sells to the famous boutique Lothar's in New York. He wins the recognition of the press specializing in fashion, which allows him to know and to introduce it in this very closed universe. Encouraged by this initial success, the young man decided to start own label in 1981. That same year, the brand releases its first collection of women's sports clothing, a collection not quite sport, but rather chic ...

Ms. Griffin

I was browsing when an article popped up on LinkedIn containing this job vacancy. Am applying for this post because, given the fact Rolex is a company that is recognized globally, it will encounter challenges as it tries to push the newly launched product to the market. Hence, it needs a vibrant and a good marketing manager. I like working in a challenging environment such as the one that will prevail after launching the product where I can fully make use of my learnt knowledge and experience to emerge fruitful and increase the company’s value. Through my marketing ...

Introduction

When we hear the name “Anna Wintour,” images of flashy models and trendy designer clothes definitely flash across our mind. This is a lady who has achieved a lot in matters pertaining to fashion and journalism. Her achievements in this million-dollar industry of fashion that cannot be overestimated as she is one if the few the most popular outstanding designers who became an inspiration for various books and movies, got plenty of world renown awards and handles both American and British divisions of Vogue magazine. Not only has she molded and brought up stars but she has also stirred ...

Dear Journal,

Today, I am meeting with my supervisor to go over my memorandum form and expectations from him and myself. Initially, I was trying to intern at either the Schofield Barracks Health Clinic or Tripler Army Medical Center. The positions that we were discussing was assisting Group Practice Managers, Health System Specialist, or anyone whom were considered Health Care Administrators. The process to communicate with them and to have my orientation and required documents completed and turned into the Red Cross, took approximately 3 weeks. When I was thinking I was going to start immediately after my requirements were taken ...

The Setting

The observation took place at a local sandwich store. The procedure for ordering food at a store was similar to the Subway sandwich shops. In other words, customers line up and are paired with a sandwich clerk. The customer and the clerk move down the counter in unison, in an assembly-line like fashion, with the customer directing the clerk on what to put on and in the sandwich. The sandwiches are then bagged and forwarded to the cashier. The cashier calls the customer’s name, which is written on the bag, to collect the payment. Accordingly, there is plenty ...

Analysis of the Sunglasses Market in the United States

Introduction The United States market of sunglasses is one of the most dynamically developing offshoot of fashion industry. The research shows that the sunglass sales percentage fluctuates between 4-5% of the industry total in Europe and between 6-9% in the United States of America. In accordance with the recent market evaluation, the analysts predict that the market will be growing at 6.3% annual rate between 2014 and 2019 (Reuters, 2015). The market of sunglasses is a very saturated and diversified one, with lenses types varying from those made of polycarbonate to the more sophisticated models composed of nylon, ADC ...

Linda Farrow Sunglasses

Introduction The luxury industry comprises of different segments and according to the 2014 statics, it is evident that the business experienced a healthy growth of about 7% and was expected to grow further in the future (Linda Farrow, 2013, p.22). However, it is evident that international travel and tourism are some of the factors that have enhanced luxury experience across the globe. Apparently, luxury spending is done by both individuals and tourists in a given area, and the culture is continuously gaining popularity in the recent past. Marcom analysis in business studies refers to the analysis of the various ...

The movie taught me about how marketing has become an important part of movies and the way companies are using product placement to reach out to potential customers. Many directors are forced to include products in their movies by producers as it is an essential source of revenue for the business. This means people can no longer escape marketing, as they are always facing advertising in one way or another. Earlier, I thought marketing was a way to inform for people about products and benefits of using the products. I was totally unaware how influential marketing has become and ...

The first person is a sixteen year-old Caucasian girl. She is very tall and thin. She has bright orange medium length hair, wears black jeans and a lace see-through shirt. You can see her bra, which is black. She is also wearing converse all star black sneakers. She has a black hat on her head and her nail polish is also black. Her makeup is discrete. As for jewelry, there is a silver bracelet on her right wrist.

I believe that she wants to be treated like an individual and that her style is eccentric. I don't know what her personality is ...

One of the most well-known and infamous psychological experiments is the Stanford Prison Experiment. Every student of psychology or sociology in high school or college has had to read about this experiment. It emerges that men, who considered themselves pacifists turned into monsters and had no issue mistreating other human beings. This realization is well known and often cited as a reason underlying the shambolic nature of the current jail system. Philip Zimbardo presided over the experiment as the “superintendent” of the mock jail in his capacity as the psychology professor in charge of the experiment. The experiment was supposed ...

Writing about a new product not existed in the market

The target market can be narrowly defined as all customers, whom the company wants to sell its products or to deliver services, and who are the target of company’s marketing efforts. Clearview On-the-go Eyeglasses Cleaning Case can be potentially used by the majority of people, who wear glasses, no matter what glasses they use. Therefore, there is a large potential in the future to extend the product to a variety of customer segments. At the moment, however, in order to categorize potential buyers and to limit the target market, it is possible to identify three primary markets that the product ...

Roberto Cavalli, a fashion designer, was born in Florence, Italy in 1940. His background is largely responsible for his artistic talent. Cavalli’s grandfather was an impressionist painter who was widely celebrated. Therefore, his artistic talent is not a surprise. Roberto Cavalli has a rich history for his brand, which spans for more than forty. As such, Cavalli has been able to come up with exquisite collections for his fashions as will be evident from the fashion shows he has held recently. The history of Roberto Cavalli’s brand dates back to 1957 when he enrolled in Florence’s Art Academy. ...

Introduction

Sunglasses companies follow a specific pattern of advertisement to cause attention, stir interest, create desire, and generate action from their target market. These companies use advertisement gimmicks for persuasion results and to build their respective brand image. Despite different sunglasses companies producing different brands, they seem to share the same techniques of advertisement creating a pattern among themselves. The apparent explanation for use of same advertisement methods is that they are effective methods for certain target audience. Sunglasses are functional products as well as stylish goods that announce personal fashion statement for the person that wear them. Therefore, sunglasses companies use ...

Report on Boots Opticians

(Course No.) (City & State)

SUMMARY

Boots Opticians is a part of one of the biggest pharmaceutical branch in the UK. It specializes in products and services tailor made for men, women and children. Started in 1983 by husband and wife team of Doug Perkins and Mary Perkins, Boots Opticians boost of 1593 stores all over Europe with a 42% market share and a total turnover of 1.5 billion Euros in 2010/2011 financial year. With 25 years and counting, the company has expanded considerably. Its expansion and marketing strategies saw it relaunch its 286 stores by 2012. Its main competitor in the ...

The price strategy adopted by a company for its services and products refers to its main ways of improving profits. These include means whereby the business owner can cut the costs of operations and sell more products, or better still find a higher profit by incorporating a better pricing strategy. This is especially so when costs are already at their lowest possible levels and sales volumes do not have an improvement. The target customers of a business are the clients who are most likely to purchase or consume their products and services (Kapferer, 2008, p.165). Oakley uses a price strategy that incorporates high ...

“National Geographic as our Sunglasses to the World: A Distorted Look at Reality:” A Critique

Sociologist Tami Miller, in his article “National Geographic as our Sunglasses to the World: A Distorted Look at Reality,” presents a critical review of Catherine Lutz and Jane Collins’ research analysis of the National Geographic magazine. He said that the two authors’ research finding about the world-renown “capitalist” organization has a “hidden racist” perspective. It portrays photographs of foreign, exotic cultures (e.g., ritual behavior, colorful symbolic dress, etc.). Miller even asked why “the National Geographic decides to pick certain photographs over others.” I am ambivalent and do not want to toy with the idea that Miller’s answer to the ...

One of the principle purposes of advertisement is to influence minds of a target group in order to promote sales. However, sometimes advertisements questions when they target certain groups like children. This is because they come with certain effects on them. Unarguably, advertisements have a strong hold over the way individuals think or act. It is quite clear that the media dictates people’ needs and wants. In addition, plenty of theories prove that the media has extensive effects on children. Various creative minds that belong to advertisement agencies are frequently churning out fresh ideas on how to deliver messages to the public ( ...

The theme of The Graduate is the emotional journey of an innocent and confused

recent college graduate who is exploited through an affair with a family friend who is a

married woman. It is satirical and often times comedic in its reflections of the social and

sexual mores of the 1960s.

A tight close up of Benjamin Braddock’s face opens the film, a sharp contrast of

his face against the stark whiteness that surrounds his head, symbolic of a Christ-like

halo. It appears as though he is alone but he is actually on a plane, interacting with no

one - isolated in thoughts and emotions. More symbolism of isolation with no one there

the luggage chute, he ...

Sunglasses - False Consciousness

In this picture, a pair of sunglasses is placed on a tablecloth, folded and pointing toward the viewer. These sunglasses are indicative of the Marxist thesis of false consciousness, wherein the capitalist machine creates a false sense of happiness and harmony between social classes. In reality, the rich control the poor but the poor do not quite know it. This harsh reality is overshadowed by materials and institutions that place importance on consumerism and capitalism as a means to accrue happiness. With the potential for wealth dangled in front of a public that does not see the truth, people can actively vote or work ...

HD 100

Effectiveness of Direct Marketing INTRODUCTION I have been building my Shaklee business in direct sales as an independent sales representative for the past eight years. As an independent sales representative, I run all the activities of my business. In the course of my duties, I have learned the importance of product knowledge, customer service and marketing. Being in direct sales has given me the freedom I need to pursue my dreams such as finishing school. I also have enough time for personal obligations such as spending time with my family. I. CONCRETE EXPERIENCE While I ...