Brand Theses Samples For Students

ABSTRACT

Brand image or identity refers to the view or perception of a brand not only based on its offerings and services, but also on its values and culture as perceived primarily by consumers. Organizations may utilize brand image to accomplish its goals or objectives by structuring an image that is interesting and acceptable to customers. In recent years, one of the ways that organizations consistently market or advertise their brand involves social media. The primary objective of this research study is to explore best practices in social media marketing towards brand image or perception management. To obtain data, the researcher ...

Abstract

In the nowadays world, when the entire social environment is dominated by the commercial aspects and the advertising enters the intimacy of consumers, branding is increasingly significant and its approach is to influence consumers’ choices by creating positive associations and appealing to their emotional side for determining them to choose one brand over another. In this tight competition for market share companies have taken globally their strategies to position as good as possible their brands in the consumers’ mind, understanding that an international approach comes with a correct branding strategy. Although there is no receipt for a correct international branding strategy, ...

Customer Inserts His/Her Name

Customer Inserts Tutot’s Name
- Introduction
- Background
The Chinese market is growingly rapidly. By the end of 2009, its population was at 1,334.74 million. This was an increase of 6.72 million people from the previous year. The income of urban households rose from RMB 10,493 to RMB 17,175 between 2008 and 2009.the expenditure on clothing among the urban households increased from RMB 801 to RMB 1,284 between 2005 and 2009. Therefore China is ranked as the world’s largest fibre consumer. Figure 1 below shows statistics of the country’s ...

The perceptual process involves detecting stimuli in the environment. The stimuli in the surrounding can be detected by use of five senses which include; sight, smell, taste, touch and hearing. The five senses allow as interacting with the people and objects around us thus resulting to making up a conscious experience. The perceptual process leads to the creation of perception through the utilization of the five senses. The process cannot be into being without the surrounding or the people and objects that interact with human beings. In this case, Mistral products are the objects that have to interact with people. ...

1. PREFACE

Today’s world is influenced by many factors such as globalization, cultural influences and the presence of the open market. Europe is a fine proof of this influence as it is more open for international business. Products from around the globe can be accessed by all types of consumers in the European market. Many find the European market more open to international businesses. Some find their successes in the European market through the use of good market analysis. Brooksbank (1991) notes that good market analysis is a key to the successful marketing plan;; it gives companies advice which will ...

Developing a model of brand personality in Sport Industry

Organised competitions such as sporting events have been meaningful and important cultural components of essentially every civilization that has existed throughout history. In an effort to capitalize on this ubiquity, sports media and marketing have been used to connect with customers for nearly as long as sport itself has existed, in one form or another.
People have been engaged in different activities that may be associated with and classified as organized sports competitions for hundreds of years. One of the first examples of modern sports marketing involved tobacco cards featuring popular baseball players of the 1870s .
The ...

Business

Restatement of Problem
The topic of consumer buying behavior has researched by a number of scholars, and each one of them has illustrated what are the possible factors that influence or guide consumer behavior. Therefore, when organizations plan their strategies to ‘guide’ consumers, they do so by studying these factors and using them to design and market their products or services. This involves the participation of all stakeholders in the planning and strategizing process. The stakeholders could include the design team, the production team, finance, marketing, purchase and stores to name a few, and it is the collective effort of ...

Introduction

The role of packaging has actually changed due to the increasing changes in the preferences and wants of the consumers. It has also changed due to the increasing self-service and changing consumers’ lifestyle in a very global and intensely competitive environment (Deliya & Parmar, p. 2). Historically, the main purpose of packaging is to defend the product. At present, it is also being utilized as an instrument for increasing sales, attracting customers and communicating the brand to its consumers. More and more businesses are turning to packaging as a means of increasing sales. It has, indeed, become a tool of promotions. Packaging has ...

Executive Summary

The paper is designed to develop a credit report of Premier Foods Plc. The aim of the paper is to analyze the financial health and performance of the company to allocate the credit rating and line to the company based on its performance in the market. For this purpose, the paper firstly calculated the financial ratios of the company based on the financial information from the annual reports of premier foods. Based on the ratios of the company, the trends are derived. Other than premier foods, the ratios of its competitors are also derived to assess the trend from ...

Business

What influences a consumer’s purchasing behavior? A few factors that come to mind are brand awareness, product knowledge, advertisements, and references. To understand the depth of this intrinsic behavior, this paper explores the various factors that contribute to a consumer’s purchasing pattern. A very powerful tool that guides consumer behavior is word-of-mouth advertisement. Barry L. Bayus, writing in a column in Journal of Advertising Research had this to say on the indirect effects of marketing; “The business community is well aware of the power of word-of-mouth on consumers, and they are also equally aware how catastrophic it can be if ...

The Concept of the Collection: Japanese Warrior

Introduction
Nature, the environment and the universe as a whole, provided a huge influence on mankind for a long time. It was particularly pronounced prior to the active development of technical progress. Japanese culture can be considered as one of the brightest representatives of such influence. It is a multi-faceted, surprising and unusual world of images and objects. Everything is living his own life in harmony with the surrounding space. Japanese style evolved over the centuries. Now it is an excellent example of the preservation of a constant shape in combination with the cycle of patterns and colors.
The ...

Wal-Mart Stores Incorporation, known better as Wal-Mart, is an American corporation The Walton family control over 50% of the retail corporation. Along all those years since its incorporation in 1969, Wal-Mart has remained as a family owned enterprise. The headquarters is situated in Bentonville, Arkansas. Some of the investments engaged by Wal-Mart that are very successful include in china, United Kingdom and in South America. Those that have not been successful include operations in Germany and South Korea.
Wal-Mart in Germany was started in 1998 when it acquired 95 stores from two retail companies and interns spars (Clark, 2006). ...

Business

Chapter 2
This section contains a literature map that outlines the areas of focus when organizations and marketers need to guide consumers. Each subheading contains the topic and the literature utilized and cited to substantiate the research.

Literature Map

Literature Review
According to Barry L. Bayus (1985) in Word of mouth: Indirect Effects of Marketing Efforts, communication plays an extremely important role in marketing, and marketers use communication to guide consumers. In other words, communications is the link between marketers and consumers and between consumers and their socio-cultural environments. Bayus says that marketers are well aware that socio-economic conditions influence ...

Summary

Global automobile industry is growing with a very fast pace. Technological advancements are very common in this industry, as the disruptive rate has increased. An advancement will be implemented in such a way that it could lead to sustainable competitive advantage. Hybrid cars are one of the most significant technological advancement in the automobile sector. However, people still prefer fuelled cars for personal use due to many underlying reasons. Despite the many benefits attached to hybrid cars such as environmental friendliness, status symbol and fuel efficiency, people living in Indian geographical boundaries are less adaptable to it. This research makes an ...

Business

Thesis Statement
Consumer buying behavior has been researched a number of times and there are enough research papers available that focus on consumer buying patterns. This paper takes a different perspective to address what guides consumers to buy a product or service. The difference is that it is easy for marketers to understand what influences consumers today and work out strategies to address them. However, understanding what guides consumers is farther complex, and to understand this, a number of theories and articles by scholars are researched, and a few governmental efforts in place to guide consumers are evaluated and added to show how ...

CHAPTER ONE: INTRODUCTION

Children between the ages of four at nine are usually at one of the most crucial stages of life development. This is the stage where the children start understands some of the worldly concepts in a more complex manner and start to decipher the information that is fed to them in ways that that are more refined. It is also at this stage that children start discovering what they are passionate about life and slowly start to become excited these passions. It is, therefore, very crucial that at this stage, children are nurtured in the right manner, especially when it ...

Management

Introduction and Thesis
A number of researches have been done in the field of consumer buying behavior, and consumer buying patterns. In order to understand what guides consumers, this paper takes a look at a number of scholarly articles published that discusses the points that guide consumers, and also conducts a qualitative research to understand from consumers what guides their purchase behavior. The emphasis is to understand how consumers are guided in their buying behavior. Marketers have gone to long depth to understand what influences consumers today and work out strategies to address them. It is easy to get carried away ...

Executive Summary

China is a very attractive gaming destination in the Asia Pacific region. This city attracts a large number of tourists and international visitors. It has also seen a rapid growth in the establishment of large gaming companies, ever since liberalization for gaming operators in 2002. This must have actually spurred economic growth, and boosted SMEs, which are the economic growth power engines. This paper explores the role of SMEs in an emerging economies, the role of manpower in SMEs, as well as understanding the key success factors of the SMEs in China.

Introduction

SMEs are the growth engines for any economy in the ...

CHAPTER ONE: INTRODUCTION

Children between the ages of four and nine are usually at one of the most crucial stages of life development. This is the stage where children start to understand some of the worldly concepts in a more complex manner and start to decipher the information that is fed to them in ways that are more refined. It is also at this stage where children start discovering what they are passionate about life and slowly start to become excited with these passions. It is, therefore, very crucial that at this stage, children are nurtured in the right manner, especially when it ...

Introduction

In the recent past doing business beyond the borders has been the wish and struggle of most organizations in the world not only for profitability but also to caution the business against the domestic uncertainties. This has driven the motive of multinational enterprises (MNE). Recently the urge of going global has made many businesses to venture into new overseas markets leading to foreign direct investments (FDI). Presented in this research is an able overseas market for the Dutch stroopwafels manufacturers in Yangling. As a way of satisfying the growing demand for their product, they are presented with a virgin opportunity which ...

Analysis of NSAIDs non-selective take (Ibuprofen and Naproxen)

Health impact of many diseases leaves a potential consequence on the quality of life (QOL). The frequency at which such impact occurs could vary from one disease condition to the other. Affected individuals need to encounter physical and psychological distress. However, scientific advancements have made a progress in alleviating such problems. Especially, pharmaceutical science has become a reliable branch to cater the needs of people who suffer from illnesses. Understanding the efficacy and other properties of various drugs is important for the better therapeutic application of pharmacy. In such context, the present description deals with highlighting about Analysis of NSAID take by ...

Introduction

The work of marketing manager is one of most important in the company as particularly marketing management is concerned with shaping marketing mix of each of the products on offer, implementing both management and marketing strategies of the company. For the purposes of the following assignment we would like to discuss min-Dutch ovens, being produced by Paderno. Paderno was founded in 1925 and initially specialized on manufacturing and distributing aluminum pans and pots for households. According to the information, provided by the official website of Paderno in the USA (2013), nowadays Paderno is perceived as a leading international brand, selling ...

This section includes two subtitles that outlined all materials used in the methodology of this study:
2-1- Materials
2.1.1- Hardware

Clear 96 wells of flat plate (ELISA micro-titer plates) from NUNC brand products

Single and 8 multichannel pipettes with disposable plastic tips (Thermo scientific and Titertek)
Assorted graduated cylinders
Wash bottle
Tubes (5ml volume)
Plastic bottles 100ml value, from Thermo scientific brand.
2.1.2- Glass

Pipettes 25ml value

Big bottle 100ml value
2.1.3- Reagents
The table below outlined all chemicals and reagents used in this study. Names, batch or lot numbers ...