Essays on Churn

Question 1

Neil Borden (1965) is believed to be the first to have used the term ‘marketing mix’ suggested to him by James Cullington’s (1948) description of a business executive as ‘a mixer of ingredient’ (Van Waterschoot & Van den Bulte, 1992). The term, therefore, referred to the selection and mixture of various elements perceived to be useful in the pursuant of particular market responses. To facilitate the practical application of the concept to concrete business operation problems, early researchers working on the model sought to itemize the various influences on a market response that business executives at the time needed ...

Nantsupawat, A., Nantsupawat, R., Kulnaviktikul, W., & McHugh, M. D. (2015). Relationship between nurse staffing levels and nurse outcomes in community hospitals, Thailand. Nursing & health sciences, 17(1), 112-118. The study examines the relationship that exists between the staffing levels of nurses and the subsequent nurse outcomes whereby the study was conducted in various community hospitals in Thailand. According to the author understanding the various factors that influence nurse outcome especially job dissatisfaction as well as emotional exhaustion could enable policy makers as well as hospital administrators in developing strategies to enhance the satisfaction of nurses and minimize emotional exhaustion ...

Virgin Mobile: Pricing for the First Time

Young people are critical to many markets including mobile, fashion, technology, and entertainment. Other than forming a key component of the current market, young consumers are potential markets for the future. A business that captures their interest and commitment today has high possibilities of securing a lifetime relationship with them (Mitchell, 2012). However, marketers have not clearly identified the exact tastes and preferences of the young people as a unique market segment. The recent developments in information technology and the use of social media have complicated the marketing equation for this group. The requirement for transparency, relevance, and communication ...

Problem Identification

While upwards of 96 million Americans, an estimated 29 million are likely to churn. Churning is a phenomenon referring to the low retention rates that characterize public insurance resulting from the high drop out rates and temporary coverage gaps. Under Title 42 of the Code of Federal Regulations 435.916, the state agencies are mandated to redetermine (and facilitate the same) Medicaid/CHIP eligibility, at least once in twelve months. Children whose parents change health insurance coverage are unlikely to maintain the source of care. Even most importantly, the yearly eligibility redetermination often leads to some children losing insurance because of miscommunication ...

In the short story, "Everyday Use", the author Alice Walker makes use of daily objects, that are are portrayed in the story with particular detail, and the response of the key characters to these objects, to contrast the simple and practical with the stylish and faddish. The main individuals in this story, Dee and Maggie on one side and Mama on the other. Each have contrasting views on the worth and rate of a variety of points in their existence. The author makes use of this clash to make the point that the matter of an item, and that of ...

Verizon vs. AT&T

(Author Name) (Instructor Name)

Introduction

In the American telecommunications industry, the two leading companies engaged in a neck-to-neck battle are Verizon and AT&T. With both companies fighting to be the leading brand in this industry across voice and data services, it is important to understand the corporate culture of the two companies and how each approaches the market. Starting with a little of the company history, it is possible to put together each company’s approach to the market and what relative advantages each holds in the marketplace today. In addition, each company has been using its marketing and social media ...

Abstract

In the cyber age, the storage and retrieval of useful information is central to any organization, whether profit-oriented or nonprofit. Company processors store large volumes of raw data that need processing and classifying. Only useful data is worth retrieving. There is no better way to extract useful information from databases than by applying data mining that leaves unnecessary data untouched. The competitiveness of business environment necessitates the application of the most updates information retrieval techniques. Data mining may prove useful in market segmentation, fraud detection, customer churn, direct marketing, market basket analysis, interactive marketing, and trend analysis. The project ...

Executive Summary

Apple is an American corporation that designs, develops, and sells computers, electronic devices and various software. Steve Jobs and Steve Wozniak founded it in 1976. For over 20 years Apple mainly were manufacturers of personal computers. However, at the beginning of 2000s, Apple presented a new line of MP3 players, mobile phones and tablets. Apple’s CEO claims that the company obtains the following core values: “we live to make great products, we believe in simple, not in complex, we only participate in markets where we can make a significant contribution, we say no to a thousand of projects just to focus ...

Who doesn’t like music? It would take even a insane person a lot of courage to say that he/she doesn’t like music. Such is the power of music that a lot has happened in the world of music over the ages. The Beatles made people swoon and dance to their tunes in the 60s and 70s, and it was during this time that a man by the name of Elvis Presley turned Pied Piper and had women the world over follow his music like the children of Hamelin. These personalities were so popular that they could make people stop in their ...

Management

Introduction Technological breakthrough especially in social media has on one hand opened far greater information for collecting information and on the other has made it extremely complex for managers to screen and use the relevant data for marketing and advertisement activities. Social media websites like Facebook and Twitter have immense data and the challenge lies in screening the relevant data. The data available on these websites is far more comprehensive than the data garnered through CRM as it provides a rear view mirror of the consumer to the companies. The data available in these social media sites can ...

What is the role of offline vs. online ads in generating new checking customers? Is the mix right? How about the weight of where the budget is allocated? The role of offline advertising is to build brand awareness and improve consideration among potential customers to open new checking accounts (Gupta, 2012). Changing the name of the bank to BBVA Compass resulted into drop in brand awareness to 48% in 2009. Using offline advertisement would help the company to raise its brand awareness to 53%. The bank planned to achieve this growth through sponsoring WNBA, NBA, and ESPN. Through ...

As mentioned in the case, HubSpot believes that the rules of marketing have changed. However, I would be of the opinion that the rules of marketing have “evolved”. With the emergence of technology and the increasing presence of internet or Web 2.0, there is strong increased competition among different channels of media to attract the attention of consumers as a platform to get information. According to a recent research conducted by Forrester Research in 2012, the average consumer of internet in the U.S. spends as much time on the internet as he or she watches TV offline. HubSpot noticed this change ...

Introduction

Google is a large Multinational Corporation based in the United States. Since, it’s rather humble and tumultuous beginning in 2004; Google has become a pioneer internet giant in its field. It provides top-notch search engine facilities, cloud facilities, advertising facilities as well as other software based services to their clients. Rapid growth which was fuelled after its incorporation has allowed the company to expand its product offerings rapidly as well. Now the company also provides other online applications meant to facilitate and meet the demand of superior software products, in the form of social networking, office suite products, as well ...

UPS and Twitter

Question 1: UPS One way that UPS uses technology to gain a competitive edge is by providing its clients with solutions that would enable them to easily and quickly manage their shipping needs, especially if they regularly ship in bulk. These tools automate the supply chain management process such that the gathering, tracking, and maintenance of the different logistics necessary for delivering the output no longer need to be performed manually. This results in the faster and more efficient delivery of products and services, which in turn results in increased customer satisfaction (UPS, 2012).

Examples of these solutions are ...

Family relationships describe the interactions and associations of two or more individuals who share a common relation. A family presents to us challenges and happiness, stress management, behavior control and understanding well our emotions to communicate effectively with the most significant individuals in our lives (Salmon & Shackelford, 1). In our lives we are required to keep a good relationship with our family members and ensuring that the means of communication are always kept open. According to the story Everyday Use by A. Walker, the mother who is the narrator of the story talks about her two daughters’ divergent notions about ...

“Everyday Use” By Alice Walker

Introduction

On the book review of “Everyday Use” by Alice Walker, different authors have expressed their views on the themes and symbolism expressed in the novel. I will discuss on the viewpoints of the different authors and compare to see whether there are any similarities and differences. The novel is written by an African American. It is set at a time in American history when the black community was trying to understand its identity.

Analysis of the Book Reviews

David White in 2001 published an article titled, “Everyday Use: Defining African-American Heritage” in the Purdue North Central Literary Journal where he discussed the theme of ...

In both these stories human greed is placed firmly at the center of the story. Both Maupassant and Walker make use of irony, but the effects on the reader of each story is different, because the setting s are very different, but also because the narrative viewpoint in each story creates a very different effect on the reader. This essay will explore greed and irony, but it will also examine the narrative viewpoint because that alters the reader’s attitude to the representation of greed: Maupassant uses a third person omniscient narrator, but Walker chooses to tell the story through the ...