Brand Book Reviews Samples For Students

Book review on personal branding

- What was the book about? Did you enjoy reading it, why/why not?
Finding Your Element is an important predecessor to any personal branding initiative as it leads readers to discover their Element: the intersection of natural talents and passions for a life of self-fulfillment. The book answers many questions such as “how do I find what my talents and passions are?” and “what if I can’t make a living from my Element?” which are necessary when creating one’s personal brand. In Ken’s own words in describing Finding Your Element, he says, “It’s about doing something ...

O6 December 2014

Introduction
The book, ‘Barefoot Spirit’ reflects the story of two individuals regarding their journey from rags to riches and the journey of how they became successful in the wine industry. The book is written by the founders of one of the most successful wine brand of America- Barefoot Spirit. The founders and authors of the book are Bonnie Harvey and Michael Houlihan. With the third writer, Rick Kushman, the authors have published the book. It describes the journey of the brand in the wine industry when the founders were completely naive and how they made up a very successful ...

BUSINESS ENVIRONMENT

INTRODUCTION
Unilever is a multinational corporation that has been formed by the joint venture of the Dutch and British companies. It owns more than 400 brands worldwide and is operational in more than 100 countries. The mission of the company is to add vitality to life. “We meet every day needs for nutrition, hygiene and personal care with brands that help people look good, feel good, and get more out of life” (Unilever.co.uk, 2014). The company changed its logo in 2004 to represent its cultural diversity as the new logo contains blue color and 25 signs. All the icons ...

This book highlights the changes in the business industry over the years and the author believes that one has to speculate achievable goals as a way of being in the realms of being a Key Person of Influence. The book gives individuals advice to become an important and successful person in the business world. Given the dynamic in the business world, the author recommends individuals to form personal bands and micro niches as a way of creating job certainty. The author believes that a personal brand can be created by one examining some of the passions and ideas that one can pursue to ...

Book review

Aakers book Building Strong Brands is a work that builds on the growing recognition of the role that image and marketing play in international business. Beginning by defining a strong brand as being directly associated with brand awareness, the development of a reasonable hypothesis is developed (Aakers, p. 10). The presence of a strong brand equity position will benefit every level of industry including reducing associated marketing costs, positive brand associations, increased perception of quality and a much higher overall awareness of brand. However, the quest to build a strong brand is full of liabilities (Aakers, p. 27).
Associated issues that are common in the building a brand ...

Book Review: The McDonaldization of Society

The golden arches of the McDonald’s logo make up of the most recognizable logos in the world. However, it’s not alone-- there are hundreds of internationally-recognizable logos, and the list continues to expand year after year. The rise of globalization and global corporations has had far-reaching consequences for people around the world. It’s nearly impossible, for instance, to visit somewhere in the world where Coca-Cola is not carried; similarly, there are McDonald’s in over 34,000 locations around the world, including rural areas of Africa and Asia. With the growth of fast, reliable transportation, there ...

NeuroMarketing

Buy.ology, the book by Martin Lindstrom is a new take on marketing. In this book he tries to delve deep into the consumer's subconscious to learn, ‘why we buy what we buy’. After testing a lot of techniques, he has devised a new way to revolutionize the marketing industry. He also has a lot of findings from the experiments that he has conducted.
I would like to discuss the key points and findings of his experiments. According to Lidstrom, our subconscious is in the favor of our emotions every time there is a conflict between feelings and rational thought. ...

Basic Marketing with Student CD by William Perreault, Jr., E. Jerome McCarthy and Joseph Cannon

Chapter 1 – The Importance of Marketing
Outline:
1. What is Marketing?
2. Why is Marketing Important to Individuals
3. The Right Way to Define Marketing
4. What is Macro-Marketing?
5. The Function of Marketing in Economic Systems
6. Marketing’s Function as it Changed Through Time
7. The Concept of Marketing Defined
8. Marketing and the Value of Customers
9. Marketing in Nonprofit Organizations
10. Concepts of Marketing and Social Responsibility
11. Ethics of Marketing
12. Ending: Conclusion, Key Terms, Illustrated Cases, and Computer-Aided Problem

Summary:

This ...

Business

Review: Hot Button Marketing
Hot Button Marketing, written by Barry Feig, focuses on the intricate and complex subject of consumer behaviour. As a specialist in the subject, Feig reproduces some of the finer points of consumer purchase behaviour that he managed to observe and develop through his innovative marketing strategies for organizations across the globe. He quotes a number of multinational organizations, such as Colgate-Palmolive and American Express, to name a few, that benefitted from his strategies. This clearly vindicates Feig’s mastery over human buying behaviour.
The book; Hot Button Marketing, provides a comprehensive evaluation of human behaviour by listing ...

The book titled “When Genius Failed: The Rise and Fall of Long-Term Capital Management”, written by one of the famous financial journalists, Roger Lowenstein gives an account of how the 1998 collapse of Long-Term Capital Management (LTCM), a hedge fund panicked the financial markets . The author explains in his book about how banks relied on various brand names that have been established LTCM through its partners and how lenders were ignorant to the assets and strategies of LTCM. He illustrates several examples that suggest the models, strategies and trades used by LTCM, thereby offering valid reasons as to how ...

Pharmaceutical companies are currently discouraging and barring access to generic drugs in the marketplace. The most affected are the big pharmaceutical companies as they all oppose the issue of marketing the generic drugs. They raise this issue because they have the ability to control the market place.
The big pharmaceutical companies in the United States are capable of producing popular drugs in the market place. These drugs have long term manifest of the business offering them exclusive privileges to sell and market their drugs. They are even privileged to hold the business for more than twenty years. Similarly, ...

Book review

The Autobiography of Benjamin Franklin is the traditional name for Franklin’s Memoirs, the unfinished records of Franklin’s life, written between 1771 and 1790. The Autobiography was never published during the lifetime of Franklin. While it was several times published in original view in French and English, the most popular version is the one, edited by J.Bigelow. This edition contains both ready parts and the notions about the unexecuted portion of the Franklin’s plan (Franklin 53). The book consists of four parts that represent different periods of life of Benjamin Franklin. The purpose of the edited Autobiography ...

Summary of chapters 1, 2 and 3

Marketing and press release old rules are ineffectual in the online domain. The chapter foregrounded issues concerning the old strategies and rules of marketing and press release. One significant point is the fact that one-way interruption is not as effective as it used to be. Web marketing is concerned with an extraditing meaningful message at the time that a potential buyer needs it. Another important point is that broadcasting stories and press releases to the media is not the best manner of attracting attention from the media. Creating websites and blogging about your product and your company exposure is ...

Source

The book “The Murder of Jim Fisk for the Love of Josie Mansfield” by H.W Brand tells about the real life murder of Jim Fisk by Josie Mansfield’s lover, Edwin Stokes. In 1867 Josie was an unemployed actress who made her way in the world by using her looks and charm. This set her apart from most other women who were wives and mothers by Josie’s age. She had a penchant for playing the victim and getting men to “save” her. She had previously lied about her parents using her in a blackmail scheme. This led to ...

Book Review of “Is China Buying the World”

As China grows to become the world’s largest economy, catching up with even the United States in the coming decade, it is important to understand the strategic growth objectives of the Chinese economy. Several authors have written books and research papers on the Asian Tiger, and the country is setting the pace of its economic growth. From becoming the manufacturing hub of the world at the end of the last millennium, China is now looking to expand its presence beyond its shores (Mitter, 2008). In the last decade, Chinese companies have begun acquiring companies and assets such as ...

Following the American Psychological Association’s Guidelines

- In Chapter 6, when Lenina asks what time is for, she thinks it is for wasting. This is relatively speaking. She offers that she and Bernard should participate in several different activities such as Electromagnetic Golf or swimming, but Bernard deems them all a waste of time, which is when Lenina asks, exasperatedly, what time is supposed to be used for. This is as if to say, if you are not wasting it, why are you using it at all? In my opinion, time is, technically speaking, for wasting. We will all die one day. Though some of our ...

In the contemporary world, there has been a snowballing concern on historical objectivity aimed at historical writing void of biases. McCullagh in his article, Bias in Historical Description, Interpretation, and Explanation speaks of biased accounts of past historians. This paper seeks to review the article written by McCullagh, Bias in Historical Description, Interpretation, and Explanation.
McCullagh starts his article with a brief synopsis of the exertion of historians F.R. Ankersmit and Hayden White who have written groundbreaking work involving the subjectivity of narrative in history. According to McCullagh, who appreciate the work of Hayden and Ankersmit, claims that, they ignore ...