Specialty Case Studies Samples For Students

INTERNATIONAL BUSINESS STRATEGY

International Business Strategy
- The recent research in the coffee industry indicates growing trends in the consumption of the premium coffee in the developed and developing countries. This aspect is highly valuable for Espressamente’s (an Illy brand) strategic decision of increasing its international presence, because Illy is recognized as the best coffee in Italy, destined for the premium consumers (Alon and Lohwasser, 2012). Another reason that sustains Espressamente’s intention of pursuing an international expansion resides in the fact that despite the high competition existent in the coffee industry, the developed and developing countries possess a high potential ...

Introduction

Massachusetts Eye and Ear Infirmary (MEEI) is a non- profit organization which for the past decades has had problems in its evaluation on the way the cost are being evaluated and appropriated to patients. The system that was being employed in the hospital was insinuated to be ineffective in the sense that it did not put into consideration all the necessary measures that are required before allocating costs. According to the executive director, Mr. Charles wood, there is a need to change the traditional method used in evaluating the costs and instead embrace the new method. Central to his thoughts, the ...

What are strengths and weaknesses of whole foods?

Whole Foods Market inc. has various strengths that continuously stamp its authority as a market leader in retail of natural and organic food items. It also has weaknesses that have made it susceptible to competition and comparative disadvantage in the global market. The company, nevertheless, has taken to its stride to capitalize on its strengths and mitigate on its weaknesses in order to retain its competitive edge in the global market.

Strengths

The company has several strengths that explain why it has enjoyed the position of market leader for years in the food industry. The first strength is noted to be ...

Five Below, Inc. is a retail chain belonging to the specialty retail industry which was incorporated in Pennsylvania, USA in 2002. It offers “dynamic, edited assortment of exciting products, all priced at $5 and below, including select brands and licensed merchandise” ("Overview | Fivebelow"). Five Below’s products range from sports equipments, styling merchandise, small décor items, craft works to candies and party items. It largely targets customers who are teenagers or pre-teens.
Since the company’s inception, it has expanded its business to almost all regions of the United States and has been successful in opening more than ...

Introduction

This memo is focused on answering the key questions that Mr. Todd Sylvester, the owner and operator of the business Expresso Espresso, may have following the unfolding of the current situation wherein his business is facing a net loss. The analysis, discussion, and recommendations would emphasize the fact that the owner wants to save his business and make it survive and thrive in this highly competitive environment which apparently is being dominated by big-time rival Starbucks Corporation.
Before setting out giving recommendations how you would be able to turn the situation around, an important first step that has to ...

Website: http://www.keuriggreenmountain.com/

Industry: Produces and sells coffeemakers, specialty coffee, and related products (teas, hot cocoa, among others).

BACKGROUND and HISTORY
Green Mountain Coffee Roasters was created in 1981 in Vermont, as a small specialty coffee roaster, which expanded rapidly in the next 20 years. The company acquired the brewing-machine maker Keurig in 2006. It was a publicly traded company from 1993 to December 2015, when investors led by JAB Holding Company acquired GMCR for the amount of $13.9 billion (Yahoo Finance).
GMCR describes itself as a “personal beverage system company revolutionizing the beverage experience through the power of innovative technology” (Keurig Green Mountain, Inc.). Their portfolio is comprised of 80 brands and more than ...

KATE’S KICKIN’ CHOCOLATES (2008)

Although Kate’s Kickin’ Chocolates has won an award from the main fiery foods competition in the United States and has excellent packaging, it is faced with a challenge of making a profit. In 2007, the company incurred a loss of $6,478 as primary problem. This indicates that the company needs to improve its operations in order to raise a substantial income. This loss has forced Kate, the founder of the company, to use her personal savings of $30,000 to cover the expenses that were above $50,000. Another problem with Kate’s Kickin’ Chocolates is ...

INTRODUCTION

The report analyzes the case of Johnson City which was the premier group in heart services. The report discusses about cultural issues and where the marketing would fit in this professional service organization. The report also discusses whether Johnson City should focus on niche market or mass market. The report also discusses the pros and cons of both the strategies.

ISSUE OF CULTURE AND WHERE MARKETING MIGHT FIT INTO A PROFESSIONAL SERVICES ORGANIZATION

Although, Johnson City was the premier group in heart services but with the passage of time the group was unable to enhance its skills and core competencies to support its growth. In addition, the resistance to move forward through ...

I. Summary of Cases

A. FAO Schwarz

The 142-year-old toy company was forced to closed shop on that year after it declared bankruptcy twice in 2003. FAO Schwarz got into financial trouble after it could not keep up with the heavy price discounts offered on toys by Wal-Mart and Target. They were selling toys that were pricier than those also being sold by the two chain store giants.
But the turnaround for the toy firm came when new management came in, making it possible for the reopening of its Manhattan and Las Vegas stores. The new owners attributed their success to ...

Introduction

The entrance in the sport apparel and footwear arena of Under Armour, a relatively young sports brand followed its founder, Kevin Plank’s mission to provide athletes with fabrics that would prevent the accumulation of sweat, allowing them to focus on their games. This is still the company’s mission today: “Our mission. To make all athletes better through passion, design and relentless pursuit of innovation” (Thompson 53; Under Armour official website). Mission statements should answer the question why the company exists, it should be short, memorable, inspiring, market focused, indicate what the company wants to be remembered for ...

Situation Analysis

Industry
Mountain Man Lager had maintained a better market share as recent study highlights that the West Virginia audience rated the company’s core brand Mountain Man Lager, as the regions best-known beer, with an independently audited 67% response rate from the category of adult population of the state.
The main domestic producers like the Anheuser-Busch, Adolf Coors Company, and Miller Brewing Company have collectively produced the industry’s 74% of the beer shipments in the locations of Mountain Man in 2005.
On the other hand, the second-tier domestic producer like Genessee and Pabst Brewing Company produced between fifteen ...

Business Problem

Chocoberry has decided that they will introduce their new chocolate flavored product after evaluating several ideas. The technical department is responsible for developing bar goods for the company. The new product varies from single ounce or bigger molded bars of chocolate made of milk, dark, inclusion containing (fruits, nuts, etc.) products. There are certain important decisions that are needed to be made in terms of Chocoberry’s choices of retail outlets, numbers that can be serviced, sales methods, intermediary channels, warehouse locations and control, and location in retail outlets. These distribution choices needed to be made to ensure the ...

Introduction
This paper aims at preparing a comprehensive job structure that cover all major facets that are crucial in the categorization, definition as well as specification of jobs. In order to come up with a detailed and clear job structure that can be quite effective and efficient in its application, three major facets will be highly considered; this will include, the job field, family and category.
Following is a detailed description of the components that consequently define a job structure with respects to its constituent elements. A logical order in relation to entities superiority is employed in the description of the ...

JetBlue is a relatively new airline in the United States. JetBlue has produced impressive financial results at a time when the other airlines were suffering from losses. The company instead of targeting the masses selected to target a niche market and specialize in the underserviced airline routes. It currently stations its planes in secondary airports to avoid competition and get better treatment from the airports, and has been promptly acquiring new aircrafts in response to its growing popularity and increasing number of passengers.

SWOT Analysis

Strengths:
- Balances cost cutting well with high levels of customer service
- The company does not ...

Introduction

Dunkin' Brand Group is among the largest fast food companies. It is comprised of over 17000 points of distribution and operates in more than 57 countries. The headquarters of the company is in Canton, Massachusetts, in United States. In the fast food industry, it entails of two brands, Dunkin' Donuts and Baskin Robbins. Dunkin' Donuts is known for its swift customer service and high-quality coffee. Alternatively, the Baskin Robbins brand is known for its "31 flavors" slogan that represents 31 new flavors. Dunkin’ Donuts products include bagels, donuts, muffins, and hot and iced coffee. Baskin Robbins brand deals with ...

Porter’s Five Forces Model

Five forces model is a framework provided by Michael Porter to understand the business scenario critically. It is used by the business houses to analyse the external environment. It helps to estimate the current competitive position of a firm and gives the idea of the position where the firm wants to move to (Kotler and Keller, 2006). The model provides five competitive forces that shapes the industry environment. Following are the five forces of Porter’s competitive forces:
- Supplier Power: this means how powerful the suppliers are to cause an increase in the price of the product. This is ...

Energy drink is among the alternative beverages that have shown rapid growth in the beverage industry in the mid-2000s in the United States. As a response to the declining demand for carbonated soft drinks due to shifting consumer preferences towards beverages like energy drinks, sports drink, bottled water, fruit juices, ready-to-drink tea, vitamin-enhanced beverages, ready-to-drink coffee, and other types of beverages, PepsiCo had relied on these alternative beverages for its sustained growth in mature markets, and prospectively, market expansion for alternative beverages to emerging international markets.
In 2009, PepsiCo led in the beverage industry in most beverage categories other ...

Hasbro Inc. is a worldwide leading company founded in 1923 dealing in the designing, production, marketing and sales of children and the entire family leisure moment entertainment materials which include toys, games including both high tech and traditional to various market segments across the globe. The company had achieved successful moments in the distribution and sales of toys and games until the financial year 2004 when its total sales reduced tremendously in the United States’ toy market, an issue that led to the company’s management team coming up with new strategies of coming up with more new innovative products, ...

Julie Bornstein, the senior vice-president of Sephora Direct group is in charge of all direct marketing for the products of Sephora group as well as the digital marketing initiatives. She is seeking additional funding so as to double the budget used in social media in the company for effective marketing. So as to determine whether additional funding for social media is viable for enhancing sales of the firm, it is imperative to explore the background of the company so as to explore whether such funding is necessary.
Sephora Company was started in the year 1969 and entered the ...

1. To what extent could Phoenix’s liability have been avoided had it documented Wilson’s alleged inability to perform required tasks on the new computer system? In your opinion, is Phoenix required to wait until Wilson makes a costly mistake before concluding that he cannot perform the functions of the job? Are there alternatives short of waiting for a mistake?
James Wilson has been employed by Phoenix Specialty Manufacturing Company a family business that manufactures specialty washers used in aircrafts. However, the company asserts that Wilson’s employment was terminated due two reasons. The first reason was that Wilson had ...

Strength

Artesian bread is a name that signifies freshness and quality. The whole grain bread is becoming more popular amongst the consumers as they become more aware of its nutritional benefits. The artesian bread contains ingredients such as fiber; omega-3, plant sterols and prebiotics.Some of the specialty bread include stollen, panettone and Greek Easter bread.(Megee,21) In the United States of America, people are looking for natural versions for everyday products (Ooyen and Tsuchiya, 2) this has fuelled the demand for the artesian bread.
Hudson valley in Ulster County boasts most of the shops that sell fresh produce; this ...