Philanthropy College Essays Samples For Students

I. Abstract
The study aims to explore and determine the importance of philanthropic marketing in business strategy with the help of understanding its concept in the literature as well as assessing the real world practice of the organizations. The philanthropic marketing is one of the new and most focused approaches in the field of marketing that is aimed to incorporate the business strategy in the social interest and welfare.
Manulife Cambodia is the insurance company in Cambodia that is mainly involved in community involvement and development using philanthropic marketing techniques such as donations to the schools, welfare of women ...

`The 'Gospel of Wealth' is an argumentative and persuasive essay that was written by Andrew Carnegie in 1889. It was published by the North American Review journal under the title, ‘Wealth’. However, it was later changed to 'Gospel of Wealth' in 1908 (Carnegie and Hutner, 34). This essay described the responsibilities of the wealthy businessmen in making a better society through philanthropy. Andrew Carnegie was a poor immigrant with a Scottish descent. Later, he became a successful businessman who accumulated a lot of wealth in his steel business. His target audience was the rich people in society. He His ...

Abstract

The commonly held perception that the government provides all of the funding for the arts, distributed through the National Endowment for the Arts, is inaccurate and misleading. In truth, private and corporate donations account for a substantial part of the money that is distributed nationally each year. In the current economic environment, a partnership between the government, corporate and private donors represents an attractive scenario in which the arts would thrive free of the influence of the government. In this paper, it is argued that a more expansive concept of arts funding must be realized if the nation is to continue to ...

The undertaking by corporate business organizations of measures intended to benefit society and environment as a whole, without any expectations of earning revenue on such activity, can be defined as Corporate Social Responsibility. Thus, some of the core elements of Corporate Social Responsibility (CSR) involve a large company spending money to create an overall benefit for societies and communities affected by its business, and such activity cannot bring any direct revenue earning.

Discuss the three elements of social responsibility.

The three main elements that influence social responsibility are value creation for the brand, corporate philanthropy, and risk management. Value creation refers to the positive image that ...

Introduction

Philanthropy and sports are increasing becoming entwined with each other. This is mainly because professional athletes enjoy augmented attention in the field. Off the field, most professionally renowned athletes engage in conducting charitable activities to enhance stakeholder aspirations and benefit the team, the athlete and the league (Tainsky & Babiak, 2011).

Andre Agassi Foundation for Education

Andre Agassi is one of the most renowned tennis players and his charitable trust, ‘Andre Agassi Foundation for Education’ strives to convert the public education by two different manners. The foundation was launched in the year 1994 (The Andre Agassi Foundation for Education, 2013). The first project is that ...

Briefly explain and discuss the five types of utility. Which type(s) of utility (are) the most important and why?

The five types of utility are the following:
1. Form Utility—Have attributes or features that set them apart from the competition.
2. Time Utility—Are available when customers want them.
3. Place Utility—Are available where customers want them, which is typically wherever the customer happens to be at that moment, or where the product needs to be at that moment.
4. Possession Utility—Deals with the transfer of ownership or title from marketer to customer. Products higher in possession utility are more satisfying because marketers make them easier to acquire.
5. Psychological Utility—Deliver positive experiential or ...

Five Practices

Article 1
Technological Advances. Millennials are familiar with the exchange of information through social media and several other types of technology. With time, it has become essential for accelerating the technological integration into the workplace for enabling workers to exploit technology in a manner that gives them increased efficiency and more flexibility. Millennials at workplace are skilled at leveraging the latest technological advances. Inclusion of technological advances is a necessity for Millennials, as they expect access to the most appropriate tools for execution and collaboration at any time. Several major corporations are actively seeking the latest technological advances and ...

Problem StatementAs chief legal officer of his company, Alistair is responsible for submitting advisory reports to the company’s board, mostly on request. When requested to conduct a price-fixing problem in the company’s European offices, Alistair finds out that the major problem in the company’s European offices is not price fixing. However, as he almost concludes his report on this issue, he finds out that there is an issue with the Bosnia contract. The company signed a contract with a major relief organization in Bosnia to supply over a million inexpensive kits of medicine for delivery into the war torn Bosnia ( ...

Business Analysis: LVMH

Background
Headquartered in Paris, France, LVMH Moet Hennessy Louis Vuitton SE, also known as LVMH, is a luxury goods conglomerate. In 1987, the company was created through a merger between Louis Vuitton and Moet Hennessy (LVMH#1, 2014). LVMH is the largest fashion brand in the world in terms of revenue with more than sixty subsidiaries. In 2014, the company posted revenue worth €30.6 billion and a hefty profit in excess of €5 billion (LVMH#3, 2016). The largest brand within LVMH business portfolio is Christian Dior that contributes to over 15% of its revenue (LVMH#3, 2015). Listed in Euronext Paris ...

Introduction

Founded in 2003, Etihad Airways is the second largest airline of the United Arab Emirates (UAE), next to Emirates airlines. Operating over 1,000 flights weekly to 96 destinations all across the world, Etihad is a cargo/passenger airline, generating revenues of $4.8 billion and a net profit of $42 million (Etihad Airways, 2011). The current mission of the company is to become the world's best airline company by giving passengers a unique experience of hospitality that exudes the generosity and warmth of the Arabian culture. It understands its responsibility as a corporate citizen in the community and the environment, and therefore, seeks to ...

1.0. Introduction
Gone the days when merely price tag and quality were the main determinants of the buying decision for any consumer. Today’s consumer based on growing awareness is much more concerned about the ethical status of the tools and methods utilized to produce, handle, and deliver a product or service. This emerging category of judgmental customer has also influenced the theoretical background as well as several practical considerations in the domain of business. One of the most important contributions of this tendency is the emergence of ethical consumerism on part of customers and corporate social responsibility or ...

1. How would you characterize Martha Stewart’s initial public relations response to the charges against her?
Martha Stewart’s initial response was inappropriate. She should have shifted from her usual image of being blunt, stern and tight-lipped to a more accommodating. She did not answer the press when asked and instead went online later to issue her response. Her stance conveyed an image of aloofness. It was time to speak but instead she stayed silent. She needed to reassure her supporters and stakeholders that she is fine and they will overcome the problems.
2. What key public relations ...

Certainly I heard about Henry Thoreau long ago, and for some time it was for me only the general popular understanding that he was long time ago the great hero of the American history and the founding father of some special kinds of American and world literature, nothing more. I did not put a lot of efforts towards reading his working or just asking about what he was all about. I remember when I was young; however, I used to go to the public libraries where I saw most of his works shelved.
One of my real heroes was ...

The major functionality of social responsibility is the process of providing human behavior in accordance with socially significant values, principles and norms answered the interests and purposes of self-development and society. The major social responsibility issue, as for me, concerns economic, social and ecological dimensions. The economic aspects should demonstrate an optimal using of scarce resources with modern technology to maintain the flow of total revenue that can ensure the preservation of accumulated capital. Social component focuses on the human development and maintaining stability of social systems. Ecological problems that social responsibility should solve concern integrity of biological and ...

Question 1

Few person agreed that Gap exemplifies an ethical organization because of the role it has played in ensuring that it fulfills its social responsibilities. It has been able to not just understand its roles in helping the less privilege but have had such fully performed.

Others disagree and refused to see it as an ethical organization due to the following:

Its records weren’t accurate and transparent enough to have everyone convinced.
It was an effort that was perceived as a form of marketing strategy to add more value to the brands and good will of partners involved.
The campaign was perceived by most experts as a racial move that was meant to mock ...

Abstract:

It is the ethical responsibility of all public and private corporations to devote some resources towards serving sections of society which may be in need of assistance or are under privileged in some way. ASM research, an Accenture Federal Services Company, has been awarded a three-year contract from the U.S. Department of Veterans Affairs (VA) to support the Veterans Health Information Systems by providing an integrated inpatient and outpatient electronic health record to facilitate quality medical care for veterans and their families. Since every citizen including the corporations is indebted to the veterans for providing protection to the state ...

Marc Benioff Biography

Marc Russell Benioff is the founder of salesforce.com. Born in 1964, Benioff was raised in a Jewish family in the San Francisco Bay area. He is a self-made billionaire whose company has turned 15 years old this year, achieving a groundbreaking sales record of $5.5 billion. Salesforce.com is the first cloud computing company to have crossed $5 billion mark (Bort 2014). Marc Benioff is one of the most illustrious business leaders of the 21st Century America. He is considered as one of the most successful CEOs of the modern era, in the line of other promising leaders like Steve Jobs, Bill Gates, ...

The Role of the Entrepreneur in the Economy

The entrepreneur is an important person in the economy of a particular region or nation. They look for ideas and put those ideas into practice. It is, therefore, right to say that entrepreneurs bring creativity and innovation into the economy (Drucker, 1985). The whole idea of entrepreneurship centers on the ability to perceive unique economic or business ideas and to put those ideas into actual business enterprises (Carsrud and Brannback, 2007). Entrepreneurs have a role of expanding the level of output of the economy by generating income and utilizing opportunities that other people cannot perceive. Their innovation gives a spark and triggers ...

In the modern era, the stakeholder theory proponents argue that each company has a responsibility towards the society which is referred to as the corporate social responsibility or the corporate citizenship. This involves all the legal, ethical, economic as well as philanthropic expectations of the society. The firm needs to sustain over the long run; must comply with the legal and ethical expectations while conducting its business; while ensuring that its activities are aligned with the social values and norms. Being socially responsible means that the firm engages its stakeholders to focus on mutual goals. But the most important aspect ...

Since America attained independence, the realization of individual goals has remained key among many of its citizens. The clamor for ‘happiness’ as enshrined in the ‘Declaration of Independence’ was taken to insinuate that individuals could obtain satisfaction by piling stacks of wealth for themselves. The Constitution upheld the ‘Bill of Rights’, which safeguarded personal interests against violation by the central government. Decisions made by the Supreme Court in the initial years emphasized the enforceability of legally binding contracts. People who migrated into America had the notion that they would access the opportunities that came with the ‘land of new ...

Introduction

With increasing globalization, businesses and corporate bodies find themselves operating in a global business market that is subject to numerous country specific and global factors. In that respect MNE’s face among other issues the CSR demands from diverse stakeholders. In addition, CSR is increasingly becoming not only an avenue of businesses to engage with the communities within which they operate but also a great measure of the whole corporate behavior and conduct. In that respect, this analysis seeks to demonstrate the application of the CSR concept in the global corporate strategies and operations. To achieve that objective, the analysis explains ...

Ethical Issues in Marketing

Introduction
Marketing is an essential function in any business. Marketing without ethics would result in unmoral business. Faced with conflicting pressures, marketing managers may make compromises that include unethical business. Often, such decisions can be rationalized: an inadequately tested product has to be brought to market quickly to beat competition and payments via a third party to organized crime may protect the company's employees as well as its distribution channels (Smith & Quelch, 1996)

Identify ethical issues in marketing

The four P's of marketing: product, price, promotion and placement involve several ethical issues. Product, for example, raises obvious concerns about product safety, but the social ...

This essay explores the differences in the views of Henry David Thoreau and Benjamin Franklin with regard to individual or personal freedoms. The views expressed here are derived principally from the specified readings provided in the Coursepack:
1. Henry David Thoreau: On the Duty of Civil Disobedience
2. Benjamin Franklin: The Autobiography (selections)
These two men had very different ways of expressing their views and beliefs. I intend to describe their separate approaches to freedom, beginning with Thoreau, then finally to highlight the clear differences between the outlooks and philosophies of Thoreau and Franklin.
In ...