Ambience Research Papers Samples For Students

Episodes of aggressive reprisal by casualties of bullying have initiated an augmented alertness of the predicament of bullying within the preceding few years. Whilst bullying is frequently disregarded, a huge number of youths especially scholars testify of having been bullied through school. Therefore, Bullying is a grave menace that might have harmful psychosomatic consequences on individuals for example inferior self-worth, despair, and even suicide. Thus, Bullying impediment schemes are a community-wide attempt based on institutions as schools intended to convey significance that bullying will not be acknowledged in school and any other place. Ingenious and executed programs can generate an enhanced ambience ...

Executive summary

This paper purports to dig into affordable, sustainable housing through a project in which both the environment and affordability are key factors. In an all-encompassing effort to abridge the environmental impact of building, this paper assays that both affordability and sustainability can complement each other in a project to establish an eco-friendly environment.
Part one of this paper, “Sustainability and affordability in the design” lunges a functioning distinction between affordability and sustainability and proceeds to proffer a fabric of green building objectives. Additionally, it is discovered that the green building program excels in the following areas: durability, indoor environmental quality and efficiency. ...

INTERNATIONAL MARKETING

Introduction
For the purpose of understanding the concept of marketing strategy and international marketing, we have chosen the international fast food chain of KFC. Kentucky Fried Chicken or KFC is the world’s famous fast food chain with its head office in Louisville, Kentucky. Founded by Harland Sanders in the decade of 1930’s, the fast food chain is serving more than eleven million customers in a hundred and ten nations at the global level. At present, Kentucky Fried Chicken owns fifteen million restaurants. The founder of Kentucky Fried Chicken invented the chicken recipe on his own for passersby ...

MARKET SEGMENTATION

Abstract
For a new product launch it is imperative that the stakeholders scan the environment for the feasibility of the product success and acceptability in the eyes of the prospective consumers. The reason intent of every product or service is to induce trial in the target market by leveraging the brand’s key assets i.e. the unique shape, taste, variety etc.
It is important to achieve an emotional connection with the primary target market with the claim and thus eventual credibility in the minds of the consumers and thus develop the brand’s equity by building a brand identity ...

Abstract

In this competitive era it is very important for any service industry to meet with customer expectations by providing high quality product and good services. In restaurant business customer satisfaction play an important role in determining success of restaurant. The research study is focused on analyzing relationship between customer satisfaction and various factors like; ambience of restaurant, cleanliness, hygienic food, prompt service, behavior of staff members and their dealing with customers. Tip cups used as a measurement to check the quality of services provided by restaurants owners.

Introduction to the problem: Service quality is an important measurement for success of a ...

Other Details:

Starbucks Strategic Analysis
Introduction
Starbucks ranks 45th on the Forbes list of hundred most innovative companies and 52nd on the list of worlds most valuable brands (Forbes, 2015 a & b). This is no small achievement considering the size of the corporation and its level of expansion. At last count in 2015, the corporation boasts of 22519 stores in 66 countries around the globe in which they offer a variety of products ranging from coffee to beverages to ready to drink delicacies. For an organization of this size, sustainability of product quality and service quality is an ongoing challenge. In ...

The American Association of Advertising Agencies defines Integrated Marketing Communications (IMC) as a method of achieving marketing objectives through integrating various promotional techniques like advertising, personal selling, public relations and communication (Integrated Marketing Communications, 2016). This calls for business organizations to give customers something beyond advertising. With average customers exposed to various advertisement messages for a same product, a single message of a particular brand finds it difficult to establish a noteworthy effect in the minds of customers. Therefore, a shift to IMC approach gives marketers a competitive advantage in the light of increased customer awareness about various advertising ...

Executive Summary

Green Mountain is one of the leading coffee brands in the highly competitive American coffee market. The brand was established in the year 19981 and quickly grew to be most popular coffee brand in USA by overtaking market leaders like Starbucks. Apart from offering world class coffee to its customers, Green Mountain also commits itself to the sustainable business practices. It procures a substantial part of its coffee seeds through the Fair Trade Coffee route. Fair Trade Coffee involves procuring coffee directly from the coffee producers and ensuring a good standard of living for coffee producers and coffee workers. America is ...

Introduction

Nuclear weapons though not used have been the central to the political conflict of USA and USSR. Presently, in the post-Cold War ambience, this superpower rivalry has been totally removed instead the utility of these weapons are put in question.
Nuclear weapons play an important role in the security of the country internationally. No large scale conflicts have been seen in past years after the Second World War inspite of the rapid increase in transportation, communications, as well as weapons technology. These weapons are most destructive instruments give a stabilizing effect on the relations of various countries making the ...

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Introduction

DineEquity Inc., formerly known as the IHOP Corporation, is a company that manages over 3600 restaurants under the brand names IHOP (International House of Pancakes) and Applebee’s Bar & Grill. Based out of Glendale, California, the restaurant chain operates both brands on a franchisee model and is one of the largest food retail chains in the Full Service Restaurant (FSR) business (DineEquity, 2014). Unlike its competitors serving pizza, burgers, burritos and coffee among other eat-on-your-feet snacks in the Quick Service Restaurant (QSR) format, DineEquity’s restaurants promote the full dining experience of a restaurant where the customers can ...

The name beach house is used to signify and show a housing structure built near the beach or a large mass of the water body. Mostly, they are houses used as vocational homes or second homes for people who work in further places. They are equally used by people of good financial means and ability as vocational homes or where the wealthy and their families go to spend vocational periods like the holidays. Beach houses are usually designed and constructed with considerations of the weather of that particular geographic location. Thus, beach houses are uniquely different from one another, because they ...

Introduction

With globalization, the markets have opened up. Companies are expanding to untapped markets to gain more market share. When companies plan to expand overseas, it is important for them to understand the market, environmental factors, and legal aspects and develop marketing strategies accordingly. For the purpose of the assignment, the US Based MNE that is selected is Red Lobster and the country where the company would be entering through FDI is China. Set up in 1968 by Bill Darden, Red Lobster is now a subsidiary of Darden Restaurants Inc. Based in US the company has its restaurants in Canada as ...

Introduction

Violence by and against children is completely unacceptable and against their fundamental rights. It is imperative that institutions and government agencies ensure they design policies, programs and initiatives that are efficient and progressive not only by preventing juvenile delinquency, but more significantly by protecting the society from errant delinquents. Many theorists and scholars have placed more emphasis in drafting these policies to reflect a social approach to the problem of juvenile delinquency rather than adopting a judicial approach. It is a fundamental obligation not only to the criminal justice system, but also to the society at large to prevent juvenile delinquency. The ...

Restaurant business has become popular with businesses involved increasingly seeking to develop unique concepts as a way of differentiating their brands and delivering value through excellent service and foods wrapped around themes that their markets can identify with. In this respect, this analysis seeks to utilize secondary data to compare two restaurant brands; Outback Steakhouse and Longhorn steakhouse by identifying their various components including their missions, concepts, design, locations, menu and equipment/flow design as well as food purchasing systems. In addition, the analysis compares their restaurants’ managements in terms of leadership and management, revenue analysis and performance management. The analysis ...

Outline
Specific Purpose: To conduct a thorough research aimed at establishing a plan that will make me successful in hospitality management while concentrating on general management
Central Idea: To be successful in hospitality management a person needs certain skill sets and proficiencies which I will need to develop or hone so as to achieve my short and long term career goals. This research will therefore enlighten me the requirements of working at luxurious boutique hotels like the Delano hotel.
I. Introduction
a) Attention Getter- A saying by Mark Sullivan, “To find a career to which you are adapted by nature, ...