Essays on Bitner

Samsung Company is one of the best company selling phones and other technology items. It has been operational for several years thus serving a large number of consumers worldwide. Recently, I happened to meet with the head of the marketing department, sales representative, marketing representative and agents as I was taking the consultation task. The aim was to understand the challenges facing the marketing department as they market their products across the country. The consultation was necessary to help point out the gaps facing marketing department and implement strategies to address the gaps for better performance in the market. ...

Introduction

A report following a global study of 44,000 people in the tourism sector by TripBarometer Connected Traveller report states that China is among the few top ten nations with connected travellers and categorises 49% of the Asians as connected travellers as most of them use a PC or mobile for booking trips . TravelBurma App targets the Chinese travellers, local business travellers, and other foreign travellers in the age group of 21-50 years. As Myanmar is a business district unit, people often prefer travelling there than any other part of China. During the year 2015, more than 4.68 million ...

Sports Direct – A Brief Corporate Insight

Sports Direct International Plc (Sports Direct) is a chain of a retail store that was established in 1982. The entity was formed by Michael James Wallace Ashley, prominently known as Mike Ashley, who is also the owner of a football club, Newcastle United. Sports Direct is an origination of the United Kingdom (UK) and has more than 670 retail stores globally (Sports Direct, 2016). The corporate operations are segmented into two divisions namely Sports and Leisure, and Fashion and Lifestyle (Sports Direct, 2016). The Sports and Leisure division offers multiple and popular brands to target audience such as Nike, ...

Introduction

Service marketing is a specific type of promotion of services that a business makes to its customers and clients. It is the promotional aspects that include the techniques that might be used to further and advance the reputation and notoriety associated with that product and/or service. This paper explores the concept of service marketing within eight experiences, and utilizes three service marketing constructs to examine how effectively said companies are marketing to consumers.

Methodology

For this particular research, both primary and secondary data were utilized. Primary data collection was an essential element of this report and was gathered by documenting ...

Introduction

This paper analyses the case of Hagen Styles a Kitchen accessories products company. Its aim is to answer three fundamental questions in regard to the importance of operations management to the firm, what exactly makes the company successful and finally the question on how the company fairs in regard to meeting the requirements of the four V’s of operations. The aim of the discussion is to provide a comprehensive analysis of integrated business management Hagen Styles.

Question a.

The importance of operations management in Hagen Style is seen in several aspects that include its commitment to customer satisfaction. In this regard, the ...

Abstract

The Purpose of this report is to analyze and evaluate various services of The Edge Restaurant and prepare exiting and potential blueprint of the services. The services of The Edge Restaurant are evaluated and determined on five dimensions of quality.

Introduction

Restaurant business is continuously growing at a fast pace. Change in consumer habits and preference towards eating out is fueling the growth of industry. Development in restaurant business also attracts new entrants in the industry. Continuously increasing competition increases customer’s expectations in terms of excellent services at affordable prices. Restaurant business is completely service based; hence it is essential ...

Abstract

Negative Word-of-mouth (NWOM) communication, often used as term to denote the negative feedback given by consumers on public online platforms, has emerged to be an important area of study. However, an important dimension of NWOM has so far been ignored in academic literature – the experiences and attitudes of customer service executives towards online consumer complaints. In studying these attitudes and emotions, the current study uses Davidow’s six dimensions of managing and handling complaints by organizations as a theoretical justification. More than half of the six dimensions involve communication between employees and customers. Hence, the employee attitudes and the impact ...

Introduction

Servicescape can be defined as environment in which a service is delivered to customers (Bitner, 1992). Service totality delivered at one place is also called service setting. Service setting plays a critical role in shaping expectations, differentiating service firms, facilitating customer and employee customer goals, and influencing the nature of customer experiences (Bitner, 1992). In the context of the current paper servicescape means the environment of delivering hotel and restaurant services. The topic of the current assignment relates the ambient factors, design, layout and social factors accompanying delivery of the services in the hotel lobby and restaurant. The following ...

Introduction

Information Technology has transformed major areas of human life. Technology has made it easier for humans to communicate and interact with each other. Infusing classrooms with digital learning materials such as computers, hand held devices and the internet increases student-to-student interaction as well as student-teacher interaction (Bitner & Bitner, 2002). Interaction forms the basis of learning as through it students get to discuss educational materials with each other (Sharma & Barrett, 2011). Students also tend to initiate discussions with the teachers, therefore, understanding of the course’s contents. Information technology makes this educational interaction faster than it is without technology whereby ...

INTRODUCTION:

There has been increasing and ongoing focus on corporate governance and sustainability of the business. Owing to rapidly changing business environment and conditions it has become important for the organizations to implement effective and efficient corporate governance strategies and frameworks. This in turn will allow the organizations to carefully monitor and regulate the business operations and their impact on different stakeholders and environment. Apart from this corporate governance is also being given additional information because of the increasing pressure on the organizations regarding the ethical behavior and operations on part of the different regulatory bodies and consumers. Also it ...

Companies strategically analyse their operations by conducting a SWOT analysis. This involves analysing the strengths, weaknesses, opportunities and threats that face the company in the external environment both locally and internationally. Market experts also carry out their own analysis and release reports detailing their views on which direction they feel that a company should take. Starbucks management communicates the opportunities the company has in local and foreign markets to different stakeholders regularly. This paper discusses the opportunities of the company as revealed by company management and market experts.

Opportunities for Starbucks

There are many opportunities which Starbucks can take advantage of. In overall, the ...

The global financial crisis adverse effects started in mid-2007 with the credit crunch that deepened in the year 2008. These effects initiated the most severe economic crunch since the Great Depression. It affected the economies of various countries and there geographical reach (Berkman, Gelos, Renhack and Walsh, 2009). Most developed and developing countries most of which that have developing markets encountered high levels of financial strain and slow economic actions. The aim of this research paper is to identify in detail the several ways in which the global financial crisis refigured international relations. The paper explains the role played ...