Sales Book Reviews Samples For Students

A commercial exchange is a process which involves two parties; the seller and the buyer. The seller offers a product to the buyer expecting something in return which is usually in form of money. The product may be in form of a tangible good or service offered and the buyer may be a consumer or a business customer (Schindler 1-7).

One fundamental characteristic of a commercial transaction is that it is a voluntary interaction since both the buyer and the seller exchange the goods and services voluntarily and after the transaction both are in a better position than before. The seller becomes richer while the buyer receives ...

Basic Marketing with Student CD by William Perreault, Jr., E. Jerome McCarthy and Joseph Cannon

Chapter 1 – The Importance of Marketing
Outline:
1. What is Marketing?
2. Why is Marketing Important to Individuals
3. The Right Way to Define Marketing
4. What is Macro-Marketing?
5. The Function of Marketing in Economic Systems
6. Marketing’s Function as it Changed Through Time
7. The Concept of Marketing Defined
8. Marketing and the Value of Customers
9. Marketing in Nonprofit Organizations
10. Concepts of Marketing and Social Responsibility
11. Ethics of Marketing
12. Ending: Conclusion, Key Terms, Illustrated Cases, and Computer-Aided Problem

Summary:

This ...

Book Review - Secrets of Power Negotiating: Inside Secrets from a Master Negotiator

The book’s name is Secrets of Power Negotiating: Inside Secrets from a Master Negotiator. It was written by Roger Dawson. The book serves as a guide on “How to” negotiate. Dawson has provided with a set of criteria that makes a negotiation successful and guidelines on how to achieve it. This paper provides a book review of the book, focusing on the five main ideas presented by the books in different chapters.

One of the foremost ideas presented by Dawson is “Never say yes to the first offer”. The author discusses this idea in the first chapter. This chapter provides the ...

Book Review: Fashion Buying.

The author’s main concern is fashion buying process, namely, buying clothing, footwear and accessories. A significant part of the book is devoted to the UK fashion market research and its current tendencies. It also includes an outlook for job in the sphere of fashion buying, forecast of sales volume and commercial success within the market.
The author’s manner of wording is simple and clear, the chapters are well-structured, and the arguments are well-supported with the evidence of buyers of different levels working for well-known fashion companies including Vogue, Calvin Klein, Prada, Harvey, Nichols, Wal-Mart, Collezioni (Goworek ...

In the book People Buy You, the author of the book Jeb Blount shares secrets on how to be successful in business of 21st century. One may observe 5 levers of the book that help person become a successful sales expert: being likable, connect with other people, solve issues, build trust and impose positive emotional relationships. Thus, when the customers buy the goods from you, they firstly buy you and not the goods or services, which you are selling to them.
Sales strategies are very critical in ensuring the competitive positioning of any organization in the market. It emphasizes ...

Functions of SCM

Buy: As illustrated in the twenty-eighth chapter, the manufacturing plant was forced to bargain with suppliers to increase the scale of orders. This move would benefit both the organization and the suppliers. Alex hoped that this move would bear fruit (pp. 234-236).
Make: Al had trouble with making plans about production activities. In chapter twenty-one, the manufacturer found a solution to the problem that would prioritize production tasks. (Goldratt, 2004, p.184)
Move: Chapter 2 features Al’s shipping issues that had economic implications on the plant. For the plant to improve its efficiency, shipping schedules had to be aligned ...

“Blink” by Malcolm Gladwell

In the book “Blink,” Malcolm Gladwell, one of the famous journalists, intends to share the results of psychological research to prove the importance of cognitive thinking in human beings. The book explains the way humans think within a blink of an eye, which is quite difficult. Gladwell explains about rapid cognition, which refers to snap decision-making. He convinces the readers that the snap decisions may be good or bad when compared to the conclusions. Gladwell identifies the circumstances where rapid cognition results poor outcomes. He also analyzes the ways and means to improve the results produced by rapid cognition. In ...

Analysis of Contemporary Business Tendencies

Introduction
In his book “The World is Flat” Thomas Friedman addressed issues of contemporary global business environment and its latest changes over the past thirty years. The author analyzed the history of global business development applying the term “flat” to the world as a space for business operating and the term “flattener” for the factors influencing global business changes (Friedman, 2005).
The current paper is devoted to the critical analysis of three chapters of the book. Three factors making impact on business development are reviewed using material from the second chapter of the book. An analysis of practical ...

Summary : Managing business ethicsLinda K. Trevino & Katherine A. Nelson. Wiley; 5th edition

Chapter 4 – Addressing individuals’ common ethical problems

Ethical issue when people work together (privacy, discrimination, sexual harassment or simply how people get along. Key is fairness meaning equity, reciprocity, impartiality
- Equitable is when something is divided between 2 people according to the worth & inputs of the 2 individuals. Most people think it’s unfair when 2 people have performed the same duty but receive a different share of the reward
- Reciprocity: “if you do this for me I’ll do this for you”. Most ppl think it’s unfair if ...

The Return of Depression Economics and the Crisis of 2008

The Return of Depression Economics and the Crisis of 2008 is an economics book that was written by Paul Krugman. The book is an analysis of the 2008 financial crisis that followed an economic downturn amid huge economic activity in the financial sector of many economies including that of the United States of America. The book further follows and traces integration of the unfavorable economic conditions into the financial crisis experienced in the year 2008. In addition, Paul Krugman considers the parameters that characterize a relationship in an economic depression context basing the argument on the depression and the economic ...

The following project is going to discuss an album of one of the most famous and significant music bands representing the hard rock scene. In particular, the paper is going to analyze Guns N’ Roses and one of their most famous records. To start with, it is necessary to state that the band was formed in 1985, in Los Angeles with its classic and famous lineup consisting of lead guitarist Slash, vocalist Axl Rose, Izzy Stradlin as the rhythm guitarist, bassist Duff McKagan and Steven Adler as the band’s drummer. Still, it is necessary to admit that the ...

9-2) Beer and marijuana are substitute goods, i.e. when the demand for one goes up, it is expected that the demand for the other is likely to go down, as most people would consume either of the two products. When marijuana gets legalized, the distributors would fear that their sales would decline. So beer distributors are likely to oppose the legislation regarding legalizing marijuana.
On the other hand, snack food and marijuana are generally considered to be complementary products, i.e. the demand for one of them increases the demand for the other. This way, when marijuana gets legalized, snack ...

Part 1: subject matter

The subject that will be covered in this paper is love. The poems chosen for this paper are all about love. Everything in these poems by Gary Soto revolves around love whether young love or matured love.The subject matter of the poems is a boy in two of his poems, oranges and that girl, while the subject matter of the other poem, water and light is a man. The difference between the two subjects is that, for the two poems where the subject matter is a boy, the love between the persona and the girl can be considered to be young love. ...

Dale Carnegie’s Suggestions Related to Marketing

Dale Carnegie, through his famous book on building relationships, advises marketers to deal in an effective way with customers to win their minds. He puts forward certain simple principles that marketers often fail to use in their day to day interpersonal relationships with customers and fellow team members. The fundamental technique of handling customers, according to Carnegie, is avoiding criticism. Since the resentment caused by criticism disheartens others, a marketer should desist criticizing a customer or a competitor. For example, if a company openly criticizes or condemns a competitor, its action cannot harm the competitor in anyway. Instead, it compromises its own image and ...

Question One

Extended Parallel Process Model (EPPM) is a theory used to illustrate how people react to fear related stimuli. In deed, the experiences of Elmer Fudd explain how effective this model can be applied to promptly influence a person’s decision regarding the matter at hand. For it to accomplish its persuasive goal, it has to incorporate the elements of self efficacy, response efficacy, susceptibility and severity. Each of these is crucial in determining the magnitude of the threat and the perception and ability of an individual to perform the desired task.
If I were to use this model to encourage ...

Introduction

“A Child called It: One Child's Courage to Survive” is first amongst the series of autobiographical writings by American author, humanitarian activist and entrepreneur David (Dave) Pelzer. Dave was born in 1960 in the Pelzer family, acquiring the place of third out of a total of five boys. His father Stephen Joseph Pelzer was a fireman at San Francisco, California. “A Child called It” was published in the year 1995, when Dave was as young as 33. The book describes the horrible times of his childhood age from 4-12 with his emotionally unstable, alcoholic mother Catherine Pelzer, and tells about Dave’ ...

Categories of employees’ complaints

(What are the specific things the employees are unhappy about? If you were to group their specific complaints together, how might you summarize the kinds of complaints the employees have? You are welcome to create the categories, describe the categories and then list the examples from the video.)

The most specific things the employees are unhappy about are low wages, poor working conditions, lack of interaction and communication with management, lack of investment in employees, lack of pleasant and enjoyable work environment, lack of feedback from managers concerning ideas and suggestions, etc. These complaints may be summarized in several ...

PayPal

This paper will review the book “The PayPal Wars” written by Eric Jackson from his point of view. In his book, the author recounts a story that he experienced in the early days of the company as a senior employee in the marketing department. In his book, Eric shares some of the inside secrets that were going on in PayPal. In his book, Eric recounts how PayPal acted as a main competitor with Billpoint and how after some time, eBay bought PayPal to replace Billpoint, a system it was using for money transfer. EBay accrued control of PayPal for 1.5 billion dollars in ...

Chapter 3:

Complementary goods
* Convergence of technology: Work-flow hardware and software have combined in order to consolidate many different office and productivity functions into one machine. The creation of the personal computer has made it a word processor, typewriter, calculator, research machine and media creator all in one. The printer/scanner/copier has provided one machine from which to fax, print, scan and copy documents, providing added productivity to school papers or documents for work. This convergence also allowed for these products to become cheaper, allowing me to run a small business out of my home with just these two devices.

Horizontalization

* Cooperation with other ...