- Executive Summary
The current business plan presents a business idea of a publishing company Galactica Publishing. The company is involved in production of electronic books of entertaining content. The company pursues the following goals: to grow social media presence, to become more user-friendly, to double website traffic, and to double revenue. The management of the company plans to use social media and other modern means of information and communication technologies to promote the products of the company. The detailed description of marketing the products of Galactica Publishing is proposed in the paper. At the present time, Galactica Publishing is a ...
Books Business Plans Samples For Students
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- Executive Summary
I came up with the product that used E-ink and adds video capabilities to it. Imagine that you could take your kindle and highlight texts in electronic books, or even better take a stylus and Kindle, instead of a pencil and paper and write your homework directly in Kindle and then send it to your instructor. I think that would have many benefits, not only for students, bot for the environment also.
Environmental – Air is already polluted and we are still cutting off trees for producing paper. Since we have e-books and use less paper books, deforestation has decreased but just a ...
Opportunities To Create Value Through Improving The Quality Of The Product And Innovating Business Plan
Demand media aims at increasing the number of people and the hours they spend on their web pages. This will enable demand media generate more revenue from the increasing number of adverts that will come as a result. Demand media should aim at filtering information such that people who visit their web pages get what they want quickly. This will encourage more people to visit their web pages and even spend more time on the web pages. This though might be limited should the information available be too filtered as to not to give enough information which might tempt the ...
This paper explores the concept of Marketing Mix as it applies to the effective selling of used textbooks. This product has been chosen because of its wasted earning potential for students who need to adapt to the rising cost of education. The Four Ps of Marketing – Product, Price, Place, and Promotion – are discussed in this paper as the application of each marketing component is vital to success in the sale of used school books. Like the four legs of a table, the four Ps complement each other and as such, weakness in one component can cause a collapse of ...
Trip advisor is a US Based Company the offers guide and review services to travelers seeking information on various travel destinations. The advice and reviews are on a wide range of services including flights, hotels, resorts and travel packages among others. The business’ key operations are online based and entail an interactive platform (TripAdvisor, 2016a).
The major goals of the Company are to offer trusted service as well as a variety of choices for travelers across the globe (TripAdvisor, 2016c).
The key resources of the Trip advisor are its online platform and skilled personnel that determine its ability ...
1.0 Financial PerspectiveThe first financial objective will be to enhance the division’s financial growth by promoting profitability using the Book it! Program. The second financial objective will be to lower the costs of selling the products at the division by 3% in the first year, 2% in the second year and by 1% in the third year. The third financial objective will be to increase the market share using the book It! program by $% in the first year, 5% in the first year and 6% in the third year. The last financial objective will be to increase Yum’ ...
With upwards of $48,077 in 2012 revenues and more than $862 in operating profits during the same period, Amazon.com is easily a major player in the online retail industry. The company’s internet operations, coupled by the wide range of products gives Amazon.com a critical advantage in the industry. Amazon.com caters for four separate markets including sellers, content creators, enterprises and final consumers through its retail websites, which are designed to have technical capacity to handle millions. In addition, the company’s extensive online infrastructure and immense R&D resources give it a particular advantage in facilitating the Kindle product extension.
A risk is defined as an uncertain condition or an event whose occurrence can cause a positive or an adverse effect on a project’s objectives. A risk can be either positive or negative in nature. A positive risk is considered as an advantageous opportunity for either an individual or a corporate entity; it involves replacement of the previous infrastructure with a new one (Lock, 2013). On the other hand, negative risks are the unwanted phenomenon that can cause the problems thus derailing the project. Looking into the problematic network infrastructure, which is problematic in certain areas of state ...
Business plan of creating website business selling second hand bicycle
1.0 Executive summary
Since this is a start up, the objectives will tend to combine personal, financial and social. The objective of this business plan is illustrating the advantage that introduction of website business selling secondhand bicycle has on the transport industry especially for those wishing to own their own modes of transport. Bicycles are the fastest and almost the cheapest modes of transport with low maintenance costs. One only has to put fuel and pay the license to be on the road. Otherwise, the rest is cheap maintenance.
The business is set to kick ...
The University of Phoenix
Global Corporate Strategy for Microsoft Corporation
After careful analysis of diversification events in the industry over the past ten years as well as an internal analysis of the company’s relevant strengths and advantages it is recommended that Microsoft take a number of strategic actions. The first is to increase presence in the Software-as-a-Service market globally with head-to-head competition with CA, Inc, a strong niche competitor in IT Management software market in the United States. The firm should also consider re-branding and migrating perception, address security concerns, and invest in growth through innovation, ...
The University of Phoenix
Global Corporate Strategy for Microsoft Corporation
After careful analysis of diversification events in the industry over the past ten years as well as an internal analysis of the company’s relevant strengths and advantages it is recommended that Microsoft take two strategic actions. The first is to increase presence in the Software-as-a-Service market globally with head-to-head competition with CA, Inc, a strong niche competitor in IT Management software market in the United States. The second is to manufacture a mobile handset device to gain control of the value chain in the SmartPhone market, first domestically (United States) then ...
Pro-Care Clinic is a general outpatient clinic facility that caters for basic health needs and mostly deals with outpatient issues (The Green Book). However, once in a while, the facility is required to handle serious issues that may require minor surgeries, child deliveries, or serious accidents. In such cases, the clinic admits the patients in its ward that accommodates 5 patients. Most of these cases are managed first before referring the patients to other equipped hospitals. The clinic has been known to handle these cases since there are no close hospitals in the neighborhood. The clinic has an administrator, ...
List 8-10 of your accomplishments; describe 5 of these accomplishments in detail. What did you accomplish? Why is it important to you? How did you achieve? What skills were involved – make a list of the 5-7 skills you used in order to accomplish each accomplishment.
I am always keen to work on challenging tasks
I can work autonomously as well as play active part in teams
My problem solving skills are above average
I can manage multiple tasks at a time by organizing my work and schedule based on priorities
I am familiar with making professionals presentations about projects and activities
3. Likes and ...
THE GROUP PRODUCT MANAGER,
410 TERRY AVE. NORTH
RE: BUSINESS PLAN
I at this moment write to you with the intention of bringing to your attention a research that I have conducted concerning you firm.
This work purposes to bring to your attention a concept that I firmly believe that if properly implemented and executed, will help improve the efficiency of your services and profitability of the firm.
I have had a keen interest in your marketing strategies, and that is the area where my research is based. It is not a secret that Amazon is one of the largest ...
a. Determine the number of salespeople needed (estimate a number and explain it).
The Company will employ 100 sales persons. Each group will contain 10 members and a supervisor making the team to have eleven members. The number will be that big because the company will focus on running market campaigns to ten districts. Ideally, this means that each sales team will be supposed to run its campaign about the new system in one district. Such division will ease the work for the company since each sales group will be liable to produce results for one district it is operating. ...
In the world today, cars have become one of the basic commodities that people cannot live without. This means that many people across the globe have increased their desires and likelihood to buy cars for themselves and their families, meaning that the car business has flourished across the world. Not every country manufactures car, but the most commonly countries that do manufacture sell them to other countries. Japan distributes both new and used cars to any willing country, and Tanzania is one of the trusted dealers that import them to sell to Tanzanian people as well as other willing ...
BUSINESS DEVELOPMENT PLAN FOR RETAIL STORE
Business Development Plan for retail store
The designer apparel industry is amongst the leading sectors; the craze of fashion clothing is on hype. In 2013, the sale value of designer clothes in the United States of America was $361 billion. However, in term of consumption the United Kingdom, Germany, and Italy are the largest designer clothing markets (Fashion United, 2016). In 2013, the consumption on fashion apparels and footwear was 58.5 billion in the United Kingdom that increased up to 62.009 billion in the next year (The Statistic Portal, 2016). Therefore, it is easy to expect that the ...
Online marketing campaign plan for Muggles Mugs
This assignment is being submitted on July 27, 2015
Business model: Muggles Mugs 4
Customer identification and targeting.4
Competitive status of market and the marketing for its mitigation5
The e-commerce Marketing campaign plan
Intended result and target market segmentation5
Open sources in Online marketing plan elements
Social media publicity (ft. artists and brand page promotions)6
SEO based website development..7
‘Paid for’ sources of online marketing
Google display network.7
Remarketing (Using Google analytics and trends)8
Face book advertising and marketing using Google analytics..9
The undertaken ...
In the book, The Paradox of Choice, Schwartz explores the concepts of the increasingly important elements of modern life that is characterized with the high numbers of choices and the effect of the choice made on one’s psychological state and development. In contrast to other scholars who emphasize that choice is good, Schwartz insists that availability of many choices is detrimental (Schwartz 57). This paper reviews Chapters 3 and 5 of this book to identify some of the important concepts proposed by the author that are applicable in the modern life.
In Chapter 3, Deciding and Choosing, ...
Summary and Recommendations
This report is about the implementation plan for Integrated Marketing communications for GoPro Company. It manufactures most versatile cameras and their accessories for people with active lifestyle. The company and its products are the result of passion and innovation by its founder and current president Me. Nicholas Woodman. The idea of the product was struck to Woodman when he was surfing in the beaches of Australia in the year 2002. He then painstakingly worked to launch the products in 2004 and achieved tremendous growth for the company in last two years. GoPro went public this year in June. Since ...
Business Plan – Café Laura
The current business plan is for Laura Café Shop. Laura fast moving foods café shop will focus on providing daily necessity for local coffee, chips, fruits, chicken, blended juice, tea and soda enthusiasts among many others with a place to relax and think about ways of overcoming life stresses. Nevertheless, the café will offer people a comfortable place to meet friends, share meaning and read books. With the growing need for fast moving foods as mentioned in the list above, Laura café will take advantage of Outlet Shopping Center with a focus to build main ...
Whole Foods Company is the main retailer of organic and natural foods. It is also the US’s first grocer with certification. Founded in 1978 and opened its first center in 1980 at Austin, Texas. They completed their public offering in 1992 and stock trades under WFM on NASDAQ Market. The company aims at enhancing the vitality and wellness of everyone through supply of quality goods, mostly wholesome. Purity of food and health is dependent on a pure environment; the company’s main mission is thus, to enhance the ecosystem, healthy-eating and eating of organic foods. In this article, I ...
The business in perspective is of a collector`s item (s). It involves the sale of inventory held from collection of materials and items that include coins, lawn gnomes, books, movies, music, and or paper money. The business has an expansive network of outlets and its focus is on the maintenance of an inventory so ancient and antique yet so hard to find and for the purpose of satisfying the customer`s need for items with sentimental value.
The business has been operational for the past two years since the year 2011 until presently this year 2013. The business ...
The music industry loosely known as the recording industry is comprised of individuals and entities that create and sell music to make money. The music industry has in the past decade changed significantly because of the growth experienced in the internet and digitization. Due to these changes, traditional business models and existing value chains have been disrupted. It is important to determine the effects these changes have had on the music industry. This is necessary especially if one hopes to start a business in the music industry. Consequently, a situational is necessary in order to stay abreast with the industry dynamics ...
Jack Sparrow Brewing Company is going to be a high end brew pub that offers a wide variety of craft-brewed ales and lagers served with fresh, natural and healthy food at reasonable prices. The Jack Sparrow Pub will be located on the waterfront of Miami, Florida to synchronize with its old-fashioned nautical concept that features pirate flags draped on the beams and an antique nautical chart on the floor with X marks that symbolizes buried treasures complimented with fast and friendly service from bartenders and waiters dressed in pirate costumes.
The Jack Sparrow Pub will be open seven days a week from ...
An Essey In Economics
Business Plan: Monthly Gift Box
The TAZ Box is a monthly gift box subscription that contains five gifts. Subscribers will receive this gift box for a fee of $40 a month. The said service can be accessed online as well as over the phone. This allows billing, reaching staff and determining location a lot easier for customers as well as the company offering the box.
The TAZ Box will be marketed in schools, malls and through online attraction marketing efforts. Advertising for this gift box can be done through online media as well as broadcast television. The demographics of the subscribers ...