Essays on Catalogues

E-Commerce refers to electronic commercial transactions that are done over the internet and the web. E-commerce websites were originally used as marketing platforms for companies where organization’s products and services would be posted for visitors to view. Today, an e-commerce website has multiple functionalities where services are requested and delivered almost at the time (Andam, 2014). The internet has had significant contribution to e-commerce with several features being attributed to its success. Firstly, e-commerce websites have been improved customer shopping habits where they can shop from the comfort of their homes (Hernández, Jiménez & Martín, 2010). ...

Question 1.

Loganville Window Treatments is an interior shutter maker that sells their product through decorating centres. Loganville Window Treatments makes 5 predetermined sizes and 6 different styles. They make bulk batches of 500-1000. These batches are stores in their warehouse and sold through catalogues in decorating houses. Competition from Chinese manufacturers capable of copying their designs and selling are cheaper rates and several decorating sources are attracted to lower rates.

Question 2.

The case is not related to each chapter in the book. Question 3. Loganville Window Treatments would need to change its mission as they will change its business model and ...

Introduction

The works that the Chinese created since the Qing Dynasty marked the essence of its iconography. It gave the Chinese artists a specific place and space in world art, as they rendered subjects, materials and objects in a particular detail, and composition. The Qing Dynasty also gave rise to the portrayal of the Taoye tu that was commissioned by the Emperor Qianlong. The artwork particularly emphasized the manufacturing of the porcelain objects, but it emphasized the illustrations that were portrayed as “sequential viewed sets,” thus, it created a set of ordered visual illustrations. In light of this, it would ...

Business

IKEA’s Value Chain Analysis The revolutionary idea of studying the value chain embedded in an entity was postulated by Michael Porter as part of which he tried to depict how the entity accumulates customer value along with the chain of activities that it performs. Stated otherwise, the value-chain analysis is an analytical framework that identifies business activities or process inputs that eventually create value for the customers of the company or/and provides competitive advantage to the entity. Owned by Stichting INGKA Foundation, IKEA is the world’s largest furniture retailer with the presence in more than 40 countries ...

" Expand the product line to include housewares. The key supplier carries a full range of good quality housewares products and GGI can leverage its existing relationship to obtain discounted pricing on these additional product lines." Repackage and brand: currently, the products arrive with a "plain brown wrapper" sort of packaging so little attention has been paid to whether GGI even has a reputation in the market. GGI has the option to repackage the items to promote a stronger brand image, but the cost will shrink their profit margin." Open additional stores, possibly under a new brand, much like other manufacturers' and importers' "factory" stores." ...

Introduction

Jewellery has been in existence since the early humans began to become civilized. The human desire is to be adorned with precious metals and gems. This has been evident since the Neolithic and Palaeolithic eras. The early humans made jewellery that was formed from claws, bones, teeth and shells. This has been documented by archaeologists. The Egyptians, the Romans and the Greeks applied distinct methods for the creation of jewellery (Cartlidge 1985; Dorner & Turner 1985; Druff and Dormer 1995; Druitt 1986; Falk 1989; Game and Goring 1998; Gilhooley and Costin 1998; Grant 2005; Grant 2007; Hinks 1983; Hughes 1972; ...

J.C. Penney Adoption of Cloud-based e-Commerce

Business Model

Founded in 1902, J.C. Penney Corporation (JCP) runs in excess of 1020, mid-range department stores (and an electronic commerce site (jcp.com)) across the United States. The company is among the largest retailers involved dealing in home furnishing, beauty products, apparel, accessories, and footwear. JCP also offers fine jewellery, portrait photography, styling salons, and custom decoration as well as eye clinics. It belongs to the department store segment of the retail industry. The assortment of products sold in each store varies according to the size, customer shopping behaviour and merchandising character in the trade ...

The most enriching resource for the modern student is the online library or digital library. According to Techtarget (2015), the online library is a digital collection of study material comprised of organised documents stored on a CD or DVD or available on a server which is accessible through an Internet connection. Such study materials include peer-reviewed articles, journals, periodicals, videos, simulations, books, images, animations, and sound files. The Online Library Learning Centre (2015) asserts that efficient organisation and access to the digital library is enhanced by the use of online library catalogues. The catalogue is a bibliographical databases that profiles each resource ...

Internet in B2B Marketing

Introduction: The B2B (i.e. business-to-business) market consists of all organizations that are into the purchase of goods and services. The internet is an Information technology (IT) that has spread among business-to-business organizations at exponential rates. According to Avlonitis & Karayanni, in the year 2000, about $66 billion in business-to-business commerce was conducted on the Internet. It was said that the number of businesses connected to the internet rose from 4% in 1997 to 33% in the year 2000. The high approval and consequent use of the Internet by the business-to-business organizations is as a result of two factors. First, it ...

Bill McKibben in his article, “Sky Mall: Pie in the Sky," is blasting members of North American middle class who are becoming too much dependent on laser technology, despite them being expensive and espousing other risks. Therefore, this essay will analyze the text, as a materials object, work of art, and commend how it responds to the general view of the world (McKibben, n.p). Taking the text as a material object, the author is addressing North Americans, by reflecting on how everybody is just enthusiastic with laser technology systems without realizing the risks he or she espouse. Therefore, the purpose ...

Introduction

The western civilization has been fueled by the technological inventions that have flooded commodities in the market since mid-18th century. The Technological vibrancy of the west has been influenced by laws that seek to protect the intellectual property rights of the inventors and scientists. The British Statute of Anne 1710 was the first recorded copyright law in the world; it gave exclusive ownership rights to printers of books. The law prohibited the copying of books by other printers. With the development of modern technology the scope has been extended to motion pictures, maps and sound recording. Copyright laws have ...

Problem Definition in New Zealand Retail Market Facing Traditional Businesses

Top shareholder in the New Zealand retail business argues that most traditional businesses in the New Zealand marketplace are bound to suffer reduced numbers if they do not embrace changes taking place in this sector. Specialists argue that New Zealand has depicted potential increased retail numbers and revenues for online retailers as they could sell goods from other parts of the world. Notably, Adams (2014) indicated that over $ 2.7 billion from the New Zealand retail market went to the overseas retailers. Notably, this contributed to close to 40% of the overall retail business in New Zealand. This could be ...

- Mission statement of your press:

Publication type and frequency

The publication is a magazine that is to be published once a month. Staff content Editorial team comprising of the chief editor, assistant editor, head of staff and two writers/journalists, they will be paid from the money earned from the sales. - Acquisitions:

What type of submissions?

- Articles from teenagers and the junior youth - Educational and academic articles from relevant authorities including parents, and educators - Trending persons in high ranking positions in society. We will talk them into giving their stories voluntarily. - Short stories - Biographies gotten by ...

- How does user generated content (ie ratings, reviews, tagging) impact upon or change the way in which users interact with or experience the library and its collection? What are the pros and cons of user generated content in designing and maintaining library catalogues and databases? It is important to recognize that because of the change of print book as we know it, to the triumph of technology, in this case, the e-books, libraries have hard to work extra hard to keep up with the transformation from typical library books to e-books. Because of the cutthroat competition to ...

A catalogue is a publication of a list or record, of items for sale or courses at a university that are systematically arranged and include descriptive material. A book catalogue therefore is something that contains a list or a record of items. The major difference between the three catalogues is that they represent different audience in the market- commercial catalogue targets the buyers, university catalogue targets the students, and independent press catalogue targets authors in need of publishing. The difference between the independent press, university and commercial catalogue is that commercial catalogue deals with advertisement of items on sale and describes all the features ...

Introduction of digital catalogue to take on social role for IKEA 16

1.3.3. Social Media Marketing 17

Launching of ‘snap a napper’ Facebook competition 17

IKEA tests Pinterest for promoting new collection in UK 18 1.3.4. Email Marketing 18 1.3.5. Mobile Apps 19 1.3.6. Forums and Blogs 22 1.4. Offline Marketing Strategies 22 1.4.1. Print/TV Ads 22 1.4.2. Loyalty Programs/Discounts/Offers 23 1.4.3. Direct Mail 23 1.4.4. Sponsorship 24 1.4.5. Public Relations 24

IKEA Proposed strategy 25

SMART Analysis 29 ROI IKEA Marketing Strategy 30 Measurement of the Marketing Strategy 30

References 32

Digital marketing strategies 1.1 Corporate Objectives, Marketing Objectives Corporate objectives The corporate strategy of IKEA is build upon various ...

Museum Management

A museum is an establishment that preserves an assortment of artefacts and other items of cultural, artistic, scientific, or historical significance and avails them for open viewing through displays that may be permanent or provisional. It can also be described as a not-for-profit, lasting institution in the service of the society and of its development, and open to the public, which obtains, preserves, researches, communicates and shows off, for purposes of education, study, and enjoyment, material evidence of people and their environment (Richard, 2007).

Mission and vision Statement

A mission statement is a sentence or clause which explains, in straightforward and concise language, its reasons ...

Memo of transmittal

Following your concern on helping this company increase to further heights in its business activities, the following report has been prepared for you to evaluate our proposals. We wish to thank you for your concern and highly appreciate any feedback on recommendations from you.

Table of contents

Executive summary

Introduction Identification of the problem Solutions to the problem and choice made Support for the choice Budget, schedule and implementation plan for the solution Benefits of the solution to the company as a whole

THE HENRINE DEODRANT COMPANY BUSINESS REPORT ON THE MARKETING STRATEGIES EXECUTIVE SUMMARY ...

Organizational Environments

1. Why are inter-organizational relationships important to our understanding of the impact of organizational environment? A specific organization has to have a form of relationship with the surrounding environment for survival and better performance. The surrounding environment is divided into external and internal, and is defined as forces and institutions both inside and outside the organization that enable the organization achieve its pre-determined goals (Worthington & Brington, 2009). The external environment is divided into general and specific. General environment signifies broad external conditions such as global, economic, technological, political, and socio-cultural conditions, while specific refer to customers, suppliers, competitors, and ...

Principles of Consolidated Financial Statement Acc to IFRS

Executive Summary International Financial Reporting Standards (IFRS) is governed by a set of principles, which came into effect in the year 2005, and determine how consolidated financial statements are prepared by holding companies residing in the EU. Consolidated financial statements are combined financial statements of both a holding company and its subsidiary. This research paper will focus on the principles that govern the creation and presentation of consolidated financial statements by individual company groups residing in the EU. Previous researches have postulated that presentation of financial statements in a consolidated form aids in creating outlook at both company levels i.e. holding ...