Essays on Mangold

Judicial Activism of the Court of Justice of the European Union

Since the ECJ handed down the 2005 Mangold v. Helm case, there have been several criticisms provided by different scholars of the decisions it made and what they believed had various consequences for the European Union law. Essentially, the decisions made by the court involved several queries, but the main one was applicability of European Union age‐based anti‐discrimination law in situations involving the fixed‐term employment contracts. The contracts were founded on the law that permitted the fixed‐term contract with no demands for the objective reasons that justified the limitations of the employment period past the ...

EXAMINING THE IMPACT OF SOCIAL MEDIA ON THE MARKETING STRATEGIES IN SMALL AND MEDIUM FIRMS. THE CASE OF GUERRILLA MARKETING APPROACH.

I: Introduction

The changes in the contemporary business landscape are driven by a variety of factors. External environment places more and more challenges for the companies, as they grow international, internationalize their chains and adopt new technology in thi relashionships with suppliers and customers globally. The external environment of a company is comprised of political, economic, social, technological, environmental and legal factors. Each of them has the significant impact on the ways modern companies conduct their business and build their ...

1. Introduction Link between consumer buying behaviour and social media is strengthening following the growing popularity of social medial platforms among large number of subscribers (Forbes & Forbes, 2013; Liu, 2013). Therefore, the problem statement is as follows: 1.1. Problem Statement Social media is shaping buying behaviour of consumers into different dimensions such as loyalty, buying decision, preferences, etc. The proposed research aims to dig into this tendency of modern consumer based on the influence of social media. 1.2. Research Objectives 2. Background Technological advancement that accelerated over past few decades has a strong impact on almost all walks of ...

Social Media Marketing

The emergence of social media technology has made it possible for an individual to communicate with a large number of people related to products and companies that offer them. It indicates the positive impact of consumer to consumer marketing in the diversified market. Social media is considered a hybrid tool for promotional activities. The main reason is that in the context of traditional advertising, it enables the companies to communicate with their customers and in the context to non-traditional advertising it enables customers to communicate with each other directly (Mangold & Faulds, 2009). Various companies use social media as the ...

Marketing is probably the most hectic activity in a business, because marketers must look for the most affordable market, convince customers to buy their product, and maintain them for long0-term relationship. Just like any other business, sport is also a business that only flourishes through the right marketing channels. Therefore, there is a need for attracting as many customers as possible, and promotion is one of the many things that attract a pool of interested members (Tsao et al., 2009). The best sport promotion easy to locate is issuing scarves during sports particularly when two competitive teams are on ...

During the independence war to rid Vietnam of French colonial rule in 1940s, communist fighter groups began digging tunnels, by hands, of short distances in the rugged terrain of southern Vietnam (Mangold & Penycate, 2012). As the US increased its support for a non-communists political regime in southern Vietnam, it increased its military presence in the country in the early 1960s. Viet Cong guerrilla troops, which supported Communism in southern Vietnam, and North Vietnamese troops expanded the tunnels leading to a network of tunnels in the country. At the peak of the war, the network of underground tunnels linked the ...

Social media presents an exemplary tool through which Le Vignoble can increase its customer reach and extend its exposure to the market. Social media provides several avenues through which Le Vignoble cannot only make its existence known to people all across the world but also expose the public to its products and services and explain why they are superior to those of competitors. A niche with the customer will be created.

On an overall scale, the use of social media by the company will bring about several key benefits.

The gaining of traffic - The company already has a website. Just like the social media sites, the website is mainly intended to expand the people’s exposure ...

Brief History

The company was established on 15th November 2012, and the primary objective was to be the leading insurance company in the United States of America. The line of business is insurance but apart from this the company also finances new business. The company provides insurances cover for all categories starting with business risk, accidents, health among many more other. The company has various ways to reach their customers. First they have a customer care department where they address all questions that clients May seek answers. After the customer has served there are questionnaires that they fills to help the company ...

Vietnam War

Vietnam War The Vietnam War is the most famous and significant US external affairs that will remain in the history of US. In essence, it is arguable whether US lost the war or to some extent; it won. Often than not, it appears that the US lost the war as it withdrew from the battlefield before achieving its agenda. The war had a significant economic, social and political impact on the people of US. The US government was overspending on this war; thousands of soldiers were being killed and protest and thus ‘no need of drama’ (O’Brien, 2014 p ...

Business Problems and Solutions

Introduction Problems are brought about as a result of inefficiency is performing a certain task. The outcome of a business problem usually generates a loss and a negative perception on the market. On the other, a solution is often an answer to the problem that has been brought about by the inefficiency in performing. Therefore, this paper attempts to demonstrate in detail on two major problems that are said to be affecting Starbuck, and yet it is one of the big firms on the market that makes huge profits (Simon, 2011, 37). In addition to the problems, solutions are proposed as ways that can ...

Introduction

There exists a continuous discussion on the role of social media in education. Advocates bring to light the advantages associated with social media in present day’s digital learners whereas critics state that social media should be removed from class rooms.

This section highlights advantages and drawbacks associated with social media. Advantages - Improve student engagement: Social media is regarded as being a sound means for increasing student involvement and building better communication abilities (Mangold & Faulds, 2009). Students who hardly ever speak up in class might feel comfortable putting across their views on social media platforms like Facebook, ...

Introduction

The ethical behaviour within a company portrays its organizational culture. Ethics entails systematization, protection, and recommendation of concepts of wrong and right conduct. Therefore, ethics refers to the moral principles, which people use in governing their behaviours (Cragg, 2004). The contemporary organizations in the United Kingdom ought to establish ethical practices at both functional level and organizational level to improve on their performance. The concept of ethics occupies a major place in the management of any company in the U.K. since the organizational performance is essentially enhanced through the ethical leadership (Van de Velde, Vermeir, & Corten, 2005). Numerous values determine the ...

Regardless of the reason for which it occurs, lying allows the creation of a world in which individuals would want to live. The girls from “Girl, Interrupted”, the women from “Notes on Scandal”, Humbert Humbert in “Lolita” or William Styron in “Darkness Visible” all appeal to lies for creating the reality that they envision or for depicting the world in which they think they live. Juxtaposing two worlds, the imagined and the real one, the characters of the above mentioned readings and films balance their existence in the two worlds by appealing to lies, for justifying their dual existence. For ...

INTRODUCTION

Social media can be defined as, the means through which people are engaged in sharing, creating and exchanging new things, content, articles, pictures and videos on different networks. Social media is not like old and traditional or Industrial media. It has many aspects that make it different such as; quality, speed, frequency, reach and others (Sterne, 2010). Social media is a group of internet that allows creation and exchange of different things and items all over on different pages. There are numerous forms of social media website , for example, Facebook, Twitter, Flickr, YouTube, MySpace and several others. Many of these ...

Art is one of the ways that man can express himself. Through art, one can express his greatest fantasies and display his own feelings about a phenomenon. Art lovers can interpret various messages passed through art. To be an artist one has to be both creative and highly imaginative and talented. He has to visualize images that not only impress but also arouse emotions. One of such people is Robert Mangold. He has created inspiring pieces of art over the years and made a legacy that is admired by many. One of his greatest creations is the Ring paintings. His work ...