Consumers Book Reviews Samples For Students

Vitalmin C

Vitalmin C
I have chosen to use Vitalmin C as my revised NAB Company basing on the fact that it will be very easy to sell and promote to the clients. Vitalmin C is a non-alcoholic fruit juice that stabilizes vitals and can be used as a quick aid in cases of emergencies such as stroke, heart attack, seizures, and shock.

Revised Mission

The Mission of Vitalmin C is to provide a delicious and refreshing taste that will be beneficial to consumer’s health. Vitalmin C can be used during an emergency or as a preventative solution to reduce the risk ...

There exists a debate over whether genetically modified food should be labeled or not. Some people consider it the right of the people to know what they are consuming; whereas, others suggest that as long as people are getting what they want at affordable rates they should not be concerned about what it contains. People in favor of the argument that food products should be labeled and accurately indicative of the ingredients it contains. If it contains products that are genetically produced or are artificial in their nature, then it should be the individual’s decision whether to consume this ...

1. (a) Define subliminal perception.
Ans (a) Subliminal perception is an old traditional system of visualization of real-time awakening, and it is nothing new. It dates backs to 1950s when one market researcher named James Viicary claimed that by using subliminal messages in a movie theatre, he manages to boost the sales of popcorn and coca cola by a huge margin. Subliminal perception is used in advertising agencies to transmit messages that cannot reach conscious awareness even if attention is focused on them. There are two methods by which messages can be transmitted. One is by using attractive visuals and the other ...

Summary : Managing business ethicsLinda K. Trevino & Katherine A. Nelson. Wiley; 5th edition

Chapter 4 – Addressing individuals’ common ethical problems

Ethical issue when people work together (privacy, discrimination, sexual harassment or simply how people get along. Key is fairness meaning equity, reciprocity, impartiality
- Equitable is when something is divided between 2 people according to the worth & inputs of the 2 individuals. Most people think it’s unfair when 2 people have performed the same duty but receive a different share of the reward
- Reciprocity: “if you do this for me I’ll do this for you”. Most ppl think it’s unfair if ...

BUSINESS ENVIRONMENT

INTRODUCTION
Unilever is a multinational corporation that has been formed by the joint venture of the Dutch and British companies. It owns more than 400 brands worldwide and is operational in more than 100 countries. The mission of the company is to add vitality to life. “We meet every day needs for nutrition, hygiene and personal care with brands that help people look good, feel good, and get more out of life” (Unilever.co.uk, 2014). The company changed its logo in 2004 to represent its cultural diversity as the new logo contains blue color and 25 signs. All the icons ...

Before the establishment of the food safety agencies the food industry was largely self regulated. This led to problems where some manufacturers did not provide the minimum safety leading to cases of food borne illness. After dealing with these problems, laws were enacted which led to the establishment of the food safety agencies. After the establishment of the agencies that monitor food safety, the situation on the ground has improved dramatically. The United States has one of the strictest food safety policies, which has resulted in very high standards of food safety. The United States is a global leader in ...

Section I: Selection of Business

Economics is a social science concerned with decision making along with money making. Macroeconomics is concerned with the general problems of the whole economy as inflation, unemployment and growth. To start any business, the tools of economics are very important. I had chalked out a few prospective business plans for starting my own commercial activity. There was a lot of dilemma in the beginning, the plans were so many but the feasibility had to be worked out. I arrived at two options first, to open a café and second to open a fitness studio. Both the café and fitness were in great demand. Since ...

David Ogilvy is often referred to as one of the most remarkable individuals to ever grace the field of advertising. Hayden (2013) writes that "in his years as an advertising executive and copywriter, Ogilvy created some of the world's most successful and iconic marketing campaigns and was sought after for his information rich, soft sell ads" (p.1). His book, On Advertising, is a confessional of sorts, where Ogilvy provides the reader, more specifically those within the field of advertising and marketing, with a considerable amount of insight into navigating the creative world. Ogilvy’s point is to offer readers ...

Basic Marketing with Student CD by William Perreault, Jr., E. Jerome McCarthy and Joseph Cannon

Chapter 1 – The Importance of Marketing
Outline:
1. What is Marketing?
2. Why is Marketing Important to Individuals
3. The Right Way to Define Marketing
4. What is Macro-Marketing?
5. The Function of Marketing in Economic Systems
6. Marketing’s Function as it Changed Through Time
7. The Concept of Marketing Defined
8. Marketing and the Value of Customers
9. Marketing in Nonprofit Organizations
10. Concepts of Marketing and Social Responsibility
11. Ethics of Marketing
12. Ending: Conclusion, Key Terms, Illustrated Cases, and Computer-Aided Problem

Summary:

This ...

The reading has highlighted basics of pricing and the factors that a company has to consider before reaching a price. This gives us a detailed background of the costs that are incurred by the company I obtaining raw materials and transforming them into finished products and how such costs reflect on the final cost of the product (Schindler, 25). The author mentions that it is necessary for every expense to be accounted for when it comes to producing a product to facilitate balanced price. The price has to be set in a way that it is fair enough to ensure the company makes profit ...

Introduction

As the world develops, more people expect a higher and better quality of life. In the 21st Century, architecture has evolved significantly and it seeks to maximise the quality of life that people have across the world. Thus, several works have been done, seeking to blend traditional architecture with other disciplines in order to enhance the nature of the built environment. The purpose of this paper is to conduct a book review on Cognitive Architecture: Designing for How We Respond to the Built Environment by Professors Ann Sussman and Justin Hollander. This book review will include an overview of ...

Time and again, the history of consumer debt in the United States has been given the time and attention of many researchers although not too many have looked into the state of personal debts in the country and its evolution. In his book, Louis Hyman attempts to resolve this case, looking back into the personal credit of the Americans for the past 200 years. Hyman checks the four connecting themes: the many that consumers make their purchases, the institutions that grant personal loans, the government’s role in personal financing, and the development of technology that has paved the ...

NeuroMarketing

Buy.ology, the book by Martin Lindstrom is a new take on marketing. In this book he tries to delve deep into the consumer's subconscious to learn, ‘why we buy what we buy’. After testing a lot of techniques, he has devised a new way to revolutionize the marketing industry. He also has a lot of findings from the experiments that he has conducted.
I would like to discuss the key points and findings of his experiments. According to Lidstrom, our subconscious is in the favor of our emotions every time there is a conflict between feelings and rational thought. ...

In the introduction of “Overdressed: The Shockingly High Cost of Cheap Fashion,” Elizabeth L. Cline remembers purchasing “seven pairs of $7 shoes” at Kmart. Lamentation follows and soon thereafter, a wardrobe inventory or stock. When Cline Elizabeth cleans out her cabinet or closet she notices, among other things, sixty one tops, sixty T-shirts, fifteen cardigans plus hooded sweatshirts, twenty one skirts and twenty pairs of shoes, most of which Elizabeth never wore.
An earlier quote from ex-Vogue editor Vreeland Diana comes to reflection: “Give ’em what they never knew they wanted.” Fast-fashion vendors like Topshop, Forever 21, and H&M are ...

Business

Review: Hot Button Marketing
Hot Button Marketing, written by Barry Feig, focuses on the intricate and complex subject of consumer behaviour. As a specialist in the subject, Feig reproduces some of the finer points of consumer purchase behaviour that he managed to observe and develop through his innovative marketing strategies for organizations across the globe. He quotes a number of multinational organizations, such as Colgate-Palmolive and American Express, to name a few, that benefitted from his strategies. This clearly vindicates Feig’s mastery over human buying behaviour.
The book; Hot Button Marketing, provides a comprehensive evaluation of human behaviour by listing ...

Question 1

- Strategy as a plan is viewed as a long-term approach that will be used in adopting and solving a problem, in order to determine the future direction of the enterprise, it is important to understand its current situation and all the possible means by which it can use to attain particular goals, planning is a fundamental part of the strategy formulation process. Strategy as an action is the action plan by which firms develop to build, improve, and safeguard their competitive advantage at every operational stage. It also gives a version for using competitive uncertainty; to enable the firm grow in the desired ...

ETHICAL PROBLEMS OF ORGANIZATIONS

Introduction
Early in the first decade of the new century, the news of the greed and plain stupidity at companies like Enron, Arthur Andersen, Citigroup, Adelphia, and even banks was shocking as well as heartbreaking. Despite the number of actual wrongdoers being small, the effect was sure to be substantial on the economy. These crises therefore have clearly made the need for managing ethical behavior for the long term, a necessity. Though some of the problems may be minimal, denial and mismanagement led to mushrooming of ethical and public relations nightmares.
Current times have changed the game for ...

“Holy Mavericks: Evangelical Innovators and the Spiritual Marketplace” by Shayne Lee and Phillip Lukesinitiere

Summary: In their book “Holy Mavericks” Shayne Lee and Phillip Luke provide readers with a description and explanation about the success of evangelical leadership in the competitive American religious arena. The authors take a firm religious economies theoretical approach in their book and provide the readers with a very typical example modern day successful religious innovator. The book contains a study of five particular evangelical leaders that Lee and Sinitiere conducted book in order to put together the essential traits of the example they present in their book. By studying these five evangelical leaders, the authors demonstrate that they possess the ability to ...

Introduction

“International financial stability” was written by Roger w. Ferguson, Philipp Hartmann, Fabio Panetta and Richard Portes and published in the year 2007.The book provides an all inclusive perspective of financial stability in the consideration of great structural changes in the global financial system in the course of the last ten years. It is not an account of the events that occurred recently but it instead gives an analysis of “secular phenomenon” in a view point informed by “frontier academic research”. This report is going to look at the main issues raised by the authors in the book in relation to ...