Lifestyle Business Plans Samples For Students

Target market

The non-alcoholic beverage market is one of the most saturated markets globally. Apart from the global players like coca cola and Pepsi, there are numerous other manufacturers in the industry. Non-alcoholic beverages range from carbonated drinks, to energy drinks such as Gatorade and red bull and can also include other beverages such as coffee. Our target market is the young consumer interested in a lifestyle energy drink. Our product is an energy drink that is targeted at the young person to be able to support their active lifestyle which demands a lot of energy quickly. America has a population of over 300 ...

I. Conceptual Overview
a. Market oriented definition
The market is software development oriented. Major product users are individuals, corporations and institutions that find software essential in their day-to-day activities.
b. Product description
The product is a wireless internet gadget. It is developed for multi- use and thus operates effectively with other products. The product enables users to explore the benefits associated with wireless technology. It targets the wireless internet users.
c. Customers
i. Factors influencing behaviour
Customers’ behaviour revolves around the selection, purchase and usage of the product offered to the market for ...

VITALMIN C MARKETING PLAN

In the world today, the most rampant killers are the lifestyle diseases that come with poor lifestyles. That involves heart diseases, diabetes and even cancer. Therefore, people have become aware of these diseases and most of them are changing their lifestyles to make them healthier. That reduces market for businesses dealing in ‘junk’ foods. At the same time, however, it opens a market niche for businesses intending to specialize in healthy food stuff such as healthy drinks. Thus, this company’s choice of investment in vitalmin C drinks is not a coincidence but an opportunity to utilize this niche. ...

Business Plan for Super Green Smoothies

EXECUTIVE SUMMARY
Health is an important factor in everyone’s life, and people in the United Kingdom are moving towards healthy eating and drinking options with increased awareness of health related issues. However, it is determined that after having a boost in juices and smoothies market, now both of the markets are facing a decline in sales because of the negative publicity of smoothies. Smoothies faced negative publicity that they contain ingredients that damage teeth and high calories. Other smoothies those are famous with the label of green (organic) use sugar in their smoothies. There is no product in ...

Abstract

Grocery Limited is one of the leading retail stores in Dubai. The company is currently facing challenges due to decline in its sales volume that has adversely affected its growth rate. The main objective of this study is to identify the factors influencing sales volume of Grocery Limited. Using quantitative research approach is applied to investigate the factors affecting sales volume of the company using descriptive analysis and regression analysis. Therefore, the relationship between household income, customer perceptions, quality of services and product range on sales volume is determined. The findings of study reveal that the changing lifestyle of ...

Integrated Marketing Communications Plan

Introduction
Understanding the integrated marketing communications (IMC) assists in bringing together an effective marketing plan for products and services of an organization. Most organizations implement IMC in order to acquire a bigger market share that allows them to sell more products both locally and internationally. An effective IMC should put marketers and communication professionals in a better position to follow the marketing concept and improve sales. Consumer needs and wants are the main focus elements while designing an integrated marketing communications plan. The following is an ICM plan for MAC Cosmetics. Until recently, promotion of an organization’s products and ...

iSport Business Plan
(Instructor Name)

Introduction to iSport

iSport’s mission is to present consumers with the widest variety of designs, styling and clothes that can be used for all kinds of sports, athletics and active living. iSport provides customers access to all major brands and styles for any outdoor activity, from river rafting, running to yoga and winter sports. Given the wide range of brands and prices, iSport can meet the athletic clothing needs of a wide variety of sports enthusiasts, from the beginners to the semi-professional athletes. The collection will encompass not only the major brands like Nike, Adidas, Reebok, ...

International Marketing

Introduction

The geography of Kenya is highly diverse. The Western and Central Kenya is categorized by the Kenyan Rift Valley, Mount Elgon and Mount Kenya. Kenya is present across the equator within east-central Africa, on the Indian Ocean coast. It is two times the total size of Nevada (Central Intelligence Agency, 2014). Moreover, Kenya borders Ethiopia in the north, Somalia in the east, Uganda in the west, Tanzania in the south and lastly, Sudan in the northwest. Additionally, in the northern region, the land is barren while the southwest area is within the lush Lake Victoria Basin. The climate ...

2021111111

www.thestation.com

Executive Summary 3

Business Description and Vision 5
Vision and Mission of the Company 5
Definition of the Business 5
How The Idea Was Born? 6
Definition of the Market 7
Target market 8
Market share Projections 9
Description of the Products and Services 10
The Station Product 10
The Station Service 10
Organization and Management 11
Corporate Structure and Management 11
Legal Structure 12
Marketing and Sales Strategy 13
Target Customer Groups 13
Distribution Channels 13
4P´s Strategy 13
Financial Management 15
...

EXECUTIVE SUMMARY

Marketing is an integral part of a company’s operations. Thus being a tool for creating service or product awareness, it is essential that an organization invests in effective marketing techniques and tools (McDonald & Keegan, 2002). From this analysis of G Spot corporations, marketing plays an imperative role within its organizational operation facet. The marketing plan will provide a situational analysis of the business environment and establish proper approaches towards the achievement of a profitable outcome (Westwood, 2002). It will also offer an insightful look at the various market segments that G Spot corporation targets with its product Beana. The marketing plan seeks ...

Executive Summary

With Bauer’s products like the performance skate sock and hockey fit pant being premium brands, the company’s integrated marketing communication plan has been drawn on consideration of several factors ranging from customer and products characteristics to the suitable communication tools that suits the target group. In that respect the brand’s target market has been described as the young males aged 24 -36 years who are active in sports, have significant income ranging from annual income of $150,000, sports personnel whose lifestyle can be defined as modern, the urban population who are highly likely to be ...

Final Business Plan

Executive Summary 3
Introduction 4

SWOT Analysis 6
Balanced Scorecard 9
Organizational Assessment 9
Mission 10
Vision Statement 10
Value Statement 10
Strategy and Tactics to realize Strategic Objectives 10
Marketing Strategy 11
Monitoring and Control 11
Ethical Issues including Legal and regulatory Issues 11
Corporate Social Responsibility 12
Conclusion 12

References 13

Executive Summary
The Eco Food Company was incorporated in the year 2012 as an entity to provide eco-friendly and high-quality food to the consumers. The sales were executed against the orders gathered. However, with the help of its talented and dedicated staff, the organization was able to attain ...

Business

2016-04-22

Executive Summary 3

I. Business description 4
II. Definition of the market 5
III. Description of proposed products or services 6
IV. Organization and management descriptions 7
V. Marketing strategy 10
VI. Financial management 12

References 14

Appendix A. 15
Executive Summary
This paper presents the business plan of the online-store. It specializes in the sales of different kinds of tea with home delivery throughout the country. The name of a start-up of the retail online store is “Black & Green”. The main objectives, which the store faces today, are the following:
the launching web site http://blackgreen.us;
The motto of the startup is: “You ...

Introduction

The Samsung 55-inch OLED TV (model KN55S9C) is a new TV technology meant to push LCD/LED and plasmas TVs to the sidelines. It has all the pluses of plasma and LCD/LED technology. It also combines the deep blacks, powerful contrast and unlimited viewing angles of plasma TVs with the image brightness, ultra thin design. It also has an energy efficiency of LCD sets that utilize LED backlights. It is the best all-around TV performance ever seen so far because of its good OLED picture quality. This is so because it has spot-on colors and incredibly deep blacks that make the ...

Summary and Recommendations

This report is about the implementation plan for Integrated Marketing communications for GoPro Company. It manufactures most versatile cameras and their accessories for people with active lifestyle. The company and its products are the result of passion and innovation by its founder and current president Me. Nicholas Woodman. The idea of the product was struck to Woodman when he was surfing in the beaches of Australia in the year 2002. He then painstakingly worked to launch the products in 2004 and achieved tremendous growth for the company in last two years. GoPro went public this year in June. Since ...

Part C

Question 1
Summary of financial position/net worth
Summary of financial position/net worth
*Home Contents

Question 2 - Part A

*1.5% of taxable income
**Interest is subject to 10% tax rate in Australia
According do Australian tax legislation Australian residents are subject to individual income tax. As Tony’s annual salary is $115,000, he is due to pay $17,547 plus 37c for each $1 over $80,000 for the group of tax payers having income between $80,001 and $180,000. By analogy, tax duties can be calculated for Clare. She receives annual payments of $80,000, thus ...

COMPANY DESCRIPTION

The company will be establish in Washtenaw County, MI. this will be the finest online food delivery service ever. We aim to provide excellent and satisfactory level of service in the industry. However, this will not cover only for the people in the county. We will also cater people all over the state. Our goal is to deliver food and beverages at houses, establishments, universities and campuses, hotels, and lodging motels. This also offers them to choose for their perfect set up delivery using the Internet. We will be providing excellent food with fun packaging at valued prices.
...

Introduction

An important thing to note about the hospitality and tourism industry is the fact that it is one of the most versatile sectors which is subject to change based on the environment in which it is founded. This is based on the fact that unlike many other industries across the world, the hospitality industry is highly affected by changes as a result of the internal and external factors that influence and affect its existence; this is based on the fact that the industry is characterized by highly perishable products and services, this means that it is mainly based on the ...