Search Engine Case Studies Samples For Students

1. Discuss competition in the search industry. Which of the five competitive forces seem strongest? Weakest? What is your assessment of overall industry attractiveness?
The assessment of the search industry attractiveness can be done using the Porter’s Five Forces analysis. The framework was developed in 1979 by Michael Porter in his article “How Competitive Forces Shape Strategy”. It suggests that the competitiveness of an industry is shaped through five forces that are exerted by the main players in the market: customers, suppliers, competitors, new entrants and substitutes. In more recent versions of the framework it is also ...

Google competitive situation

Before Google Inc. gained the market power, Yahoo has dominated the internet marketing, email, and online advertisement. Later, Google Inc. developed a superior operating platform that won the rivalry between it and the incumbent market shareholder, Yahoo. Even though Google market share grew past 90%, by 2009, in most countries in the U.K., the firm knew that competition was not far. To counter such a competitive advantage, it rival Microsoft Inc. opted to acquire Yahoo, but its $44.6billion was unsuccessful (Edelman & Eiesmenn, 2014). The antitrust war blocked Microsoft’s move, but it was in favor of Google. Microsoft’s strategy of ...

Google is a result of collaborative efforts of Sergey Brian and Larry Page; they were the students of PhD at the Stanford University. This bright idea hit them during the education, to develop a worldwide search engine, which could be used and deployed worldwide. The page ranking algorithm developed by Brian and Larry was rated as the most intelligent software as it could cater any content throughout web and could tell the importance of the pages as well. The mechanism deployed behind the Google search engine was that it uses page ranking algorithm in connection with back-linking of data. Also, the ...

The following strategic management paper is about one of the largest organizations in the world, Google Corporation. Google Corporation was founded by Larry Page and Sergy Brin in the year 1998, and it is centred in 1600 Amphitheatre Parkway, Mountain California (Manjoo, 2011). Being an international organization involved in technology, Google has been providing internet-related services over the years. The most commendable developments have been seen in its enhanced internet search, advertising technologies and cloud computing services. With the rapid technologies in the current world, Google has managed to improve on its products and services, while introducing new technological ...

Introduction

The airline industry had long been using online service to sell tickets. Online ticket sales have continued to grow at about 10-15% every year. Air France has been among the early users of online ticket selling and has benefitted greatly from it. The airline has enjoyed some growth and respectable performance in spite of the crises within and outside the industry.

The Internet and the Airline Industry
Since the early years of the internet, the airline industry has been among the first to embrace the power of the internet. It had been among the first industries to begin selling ...

1. How does Google’s mission drive strategy at the company?
Google’s mission focuses on organization information around the world and making it useful and acceptable. This mission has helped Google to drive its strategy by coming up with a search engine through which people are able to get all the information they require in the web. In so doing, Google is able to get profits especially when advertisers use the search engine as they pay per click.
2. Is Google’s stance towards internet search in China consistent with its mission?
Yes, I believe that ...

Profosser

Introduction
Brand Momentum Inc. is a company that sells its services to other business to help them secure a foothold in their respective industries by showing them how to effectively market their products. BMI serves several major clients, though they are seeking to expand their cliental base through marketing. The options available to BMI are much more limited in scope; this is because of the difficulties associated with business-to-business marketing. BMI can directly advertise its services through various media forms, like magazines or newspapers. The company can also employ new media outlets to market the product, such as LinkedIn ...

The City and State of location:

Google’s Steep Learning Curve in China
Executive Summary
The paper will focus on some of the issues that face Google company in China as well as reasons why the company has been successful. Recession, advanced technology, and globalization have been core issues facing the company. Through improved innovations and branding, the company has been able to counter its problems and increase its profitability.

Introduction

The performance of Google is subject to external factors such as political, economic, social, technological factors, ecological, and legal Factors that prevail in China. One of the factors facing Google is globalization which falls under ...

Question 1

The secret behind the magic on how search engines work could possibly amaze many individuals when they come to realize. In order to understand how search engines work, it is important to view the four steps the data entered into the machine takes before the suggested results are displayed on the monitor for view or interpretation. The four simple but complicated steps includes, the crawling of the “spiders” to transport the alphabetical data entered into the computer, then followed by indexing of the data, and then the relevance of the data is assessed before the results of the search ...

Strategic management

Baidu.com Inc is a Chinese based search engine that was cofounded by Chinese nationals, Robin Yanhong Li and EricYong Xu. This company was incorporated on January 18, 2000 in the Cayman Islands. Baidu is arguably China’s most popular search engine having far above half the market share of the Chinese market with its main competitor being Google Inc. By 2007, Baidu- commonly referred as China’s Google- dominated the Chinese market with a 60.4% market share which was more than the market share of Google having entered the Chinese market in 2005 (Chao,2008).
The following is a STEEP analysis ...

Acknowledgements

The research was supported by [name of foundation] who provided the information on the company present and past. I would like to thank [name] for assistance with the information, sharing and evaluation the process of strategy building, sharing the ideas about the built strategy and telling what was done before to develop the company.
I would also like to show my gratitude to [name] who gave some precious comments about the work of the company that helped to process the research and work out some ideas of improvement.

Approval Sheet

Executive Summary
The case study of the Golden Horizon Placement Agency ...

The Mission and Value of Google Company

The corporate culture and mission of Google Company reflects a philosophy of creating money without doing wickedness or evil. Moreover, work must be challenging and fun. At Google, these beliefs dictate life. The Google’s Inc certified mission statement is arranging or organizing information of the world and making it globally useful and accessible (Corporate Information 3). It has a value of no retaliation. Google Company forbids retaliation against any employee within the firm who participates in or reports an investigation enquiry of a likely violation of their code (Google’s Corporate Information 10).

History of the Google Company

Sergey Brin and Larry Page, classmates at Stanford ...

- How is Wal-Mart’s Website different from Amazon and Office Depot?
The major difference in the website of Walmart and that of the Amazon and Office Depot is in its web design. In the realization of this fact, Walmart acquired a web design company and tasked it with the responsibility of rebuilding the entire website of the company in order to make it more seamless. Additionally, the products that are featured on Walmart’s website are basic products that are needed in everyday life of its consumers, unlike the other two competitors. Walmart’s website is also different ...

The war between Amazon, Apple, Facebook and Google is bound to escalate on the search and hardware fronts. The software giants, Amazon and Google, are in competing in their attempts to increase their hardware products. This is in an attempt to increase their customer loyalty (Deghton&Kornfeld, 2013, p. 2). This move is also aimed at extending their control over the software services offered by these companies and the flow of revenues from these services. It has resulted to increased rivalry between the two companies with Apple responding by developing and building its own unique software. This is because it ...

Strategic planning is an important aspect for any business wishing to expand its operations internationally. Organization change aims at improving the performance level of the organization, and adapting to the environmental operation conditions of the organization. In the current century, globalization influences the form of business that organizations engage in. corporations find it quite challenging and enriching to undertake their business operations in different systems, nations and cultures because of the prevailing challenges and changes in businesses environment (Christmann & Taylor, 2011). The search engine giant company Google Inc made a deal with the Republic of China in 2006 to launch ...

Google initially argued that filtering Internet content is less damaging than riot making its search engine available in the Chinese market. Do you agree?
I agree with Google, as I think that complying with Chinese rules and filtering Internet content is less damaging than riot making its search engine available in the Chinese market, as it brings fewer problems with Chinese government, fewer conflicts, and less financial losses. Furthermore, Google’s decision secures its position in China and allows the company operating there, while the riot can lead to Google’s exit from Chinese market without any possibilities to ...

Business Case Study: Yahoo. Inc!

Background
This paper seeks to examine Yahoo Inc. and give an in-depth analysis into the business financial, market, and general performances on the years 2010 and 2011. It further identifies the strengths, weaknesses, opportunities and threats facing the business in its operations and finally gives recommendations that could induce improvement of the business processes and approaches in a bid to increase its competitiveness, performance and stability in the market. It’s purely an objective compilation based on factual information derived from the company’s annual reports and an analysis of the same in the global market context.

Stakeholders and customer need

Yahoo is ...

Executive Summary

This paper explores and analyzes the case of Maritime Trading Company with its desire to utilize the Internet to generate more revenue for the company. The plan is to have a Web site that will be truly responsive to the customers through the fostering of closer buyer-seller relationships. In order to explore the existing business scenario, analysis will be conducted through: 1) a summary of the situation; 2) an examination of material exhibits; 3) strengths of the business situation, and; 4) weaknesses of the business situation. In this manner, alternative approaches can be identified and recommended courses of action ...

- What is search engine optimization (SEO), and how did LinenTablecloth use SEO to its advantage as part of its marketing strategy?

Search engine optimization (SEO) is the process of optimizing a website so that it easier for search engines like Yahoo, Google to find and rank them. The whole aim of SEO is to come on the first ten results for a search term. In other words, when people are looking for linen table clothes, then Linentablecloth.com should come in the first ten results in Google and/or Yahoo. SEO is fundamental to the success of any online business.

LinenTablecloth has used SEO to rank for keywords targeting wedding and special events markets. This means that if a customer searches for wedding linen table ...

Q1 four main products of Google

The four main products of Google are desktop products, mobile products, web products and hardware products. Desktop products from Google include stand alone and desktop extensions. Google chrome which a s web browser, the application that allows users to use satellite in virtual viewing of the earth through imagery and photography Google Earth and the video hosting site YouTube are some of the stand alone products from Google. Google toolbar such as browser toolbar is an extension of the Google desktop products. Mobile products are all the mobile applications that are supported by Google. The product that is available for ...

Introduction

Education is an important aspect of life; it is difficult for a person to experience the variability of life without education. In ancient times, attaining education was way different compared to today’s traditional education. At present most of the people use university or collage libraries in order to enhance their knowledge and skills (Torres, 2013). It was too difficult for the people of primordial times to carry heavy books since they travelled long distance one city to another.

Discussion

In the 21st century, we have different options to read, write, and learn regardless with the consideration of place, time, etc. ...

Compare the business models and areas of strength of Apple, google and Microsoft?

Microsoft, apple and google are the three major companies with major stakes in the mobile services, computers and the internet services all over the world. The three are prime competitors with each trying to get a lion’s share of the market niches. However they are all known to prevail in an area respectively.
Microsoft dominates the computer and PC field, the company has developed the best operating systems, and computer application programs. For a long time now, Microsoft has been the leading supplier and developer of user friendly Windows operating system and the reliable and easy to use Microsoft ...

Statement of problem

Google in China experiences censure and restriction of information delivered to its citizens. The government of China regulated information on legal grounds and sensitivity to China’s security .
In the Wall Street journal on January 13 of 2010, Google urges the government of China to stop the sanctions or else they quit their operations. China grew very fast during this period with minimal online contribution. The government of china indicated hackers of Google were the most feared people who could study china’s government system. However, Google team recognized the presence of hackers who had access to limited ...

You Make the Call, #3, Chapter 16, Page: 495

Question #1 What does the nature of this industry suggest about the elasticity of demand affecting Bowlin’s pricing?
In the information given about Bowlin, it is said that it is not a must for the firm to reduce its price but rather improve the quality of its work. This means that the service provided by Bowlin is a necessity and therefore, the price reduction might have less influence on the customer demand on the service of the company. The service provided is fairly elastic but its elasticity relies on the quality of the service offered by the responsible firm ...

As mentioned in the case, HubSpot believes that the rules of marketing have changed. However, I would be of the opinion that the rules of marketing have “evolved”. With the emergence of technology and the increasing presence of internet or Web 2.0, there is strong increased competition among different channels of media to attract the attention of consumers as a platform to get information. According to a recent research conducted by Forrester Research in 2012, the average consumer of internet in the U.S. spends as much time on the internet as he or she watches TV offline.
HubSpot noticed this change ...

Institutional

Differences between Web 1.0 and Web 2.0 Paradigms
Web 2.0 is a program with many advantages. It enjoys collective intelligence; it has a beta and long tail. The essence of the software as a service and is rich in client performance. The web designs of the two versions differ. Whereas web 1.0 has double click, mp3.com, screen scraping, page views and personal websites features the web2.0 has features like Google Ad sense, Wikipedia, wikis, syndication, tagging, blogging and napster features.
The web 2.0 posses’ gravitational core while web 1.oo posses’ hard boundary. This is a very distinct difference between the two ...

Summary

Facebook is an internet based social-networking created in 2004 by Mark Zuckerberg as a sophomore at Harvard. From its humble beginnings, the company has recorded such phenomenal growth to become the second most visited website after Google. Facebook is visited by about 600billion users who spend 700billion minutes a month uploading 3 billion photos, 2 billion videos and 30billion new stories, posts and albums every month (Griffin 289).
The valuation of Facebook has been equally spectacular. The company was valued at 100million in 2005, this valuation increased exponentially to 15billion two years later. By mid 2010, the company was quoted ...

UPS and Twitter

Question 1: UPS
One way that UPS uses technology to gain a competitive edge is by providing its clients with solutions that would enable them to easily and quickly manage their shipping needs, especially if they regularly ship in bulk. These tools automate the supply chain management process such that the gathering, tracking, and maintenance of the different logistics necessary for delivering the output no longer need to be performed manually. This results in the faster and more efficient delivery of products and services, which in turn results in increased customer satisfaction (UPS, 2012).

Examples of these solutions are ...