Target Market Case Studies Samples For Students

Communication

Activewear market continues its growth of the ‘athleisure’ trend. More and more customers are ready to adopt a healthy lifestyle. It is not strange to see a person wearing gym clothes beyond the gym today (Petro G., 2015). That is why all sportswear companies are eager to change their marketing strategies in order to meet the expectations of their customers. Lululemon was one of the first companies to see the opportunity to sell activewear. But they were not the only one. The main competitors of lululemon are Nike inc., Gap, Under Armour, and Victoria’s Secrets who entered the ...

What it will take for Webvan to make returns

Webvan is a Foster City based grocery firm, which intends to start using an online business model to carry out its activities of supplying groceries to its customers more profitably. To make returns by using the new online business model, the company will have to take practical approaches to solve some of its problems that it had experienced by using the earlier business model.
To make a return, the company will have to make sales higher than its break even point.

For the company to make a return, it will have to make annual sales in excess of $150.380 million (Ashiya ...

According to Amy Shuh in the case Cole Parker: Cole and Parker: Socks That Start Business, Jeff had taken a trip to Colombia where he was humbled by the generosity expressed by the people in the region, and upon his return, he entered into a partnership with Diana to form Cole and Parker. Using one for many business models, they established a socks business where the profits of each socks was loaned out to young entrepreneurs through Kiva and upon payment of the loan, it was reinvested for the purposes of funding other micro-loans. However, during their initial stages ...

Thoroughly describe the main issue or issues that are described in the case. What are you trying to solve or what decisions need to be made?
1 "Pizza is an unhealthy product," this strong image is hard to change the customer's mind.

Emphasize consumer they are using an organic product, display as frozen healthy category.

The case discusses the company's intentions to get into another market as well as the production of other products. The current market for Annie's is mothers who have young children. However, when the kids grow older, the mothers are likely to stop being core customers. The company has to expand the market base. The company also wants ...

Introduction

Zip car organization was a business that was established for sharing cars with its roots in Boston. The business was established from a financial model and business structure that would allow it to take off as a start-up. Following later operations lessons and new information, the business revised and developed another finance and business structure design that would improve their performance and growth. The business aimed to expand to the rest of the nation and across the globe. The writer will explore the original financial and business plan formulated by the business. The author will analyze the second financial ...

#1 Opening Case – Burberry
Burberry’s target customer base are the “well-heeled, younger, hipper, fashion-conscious set”. One thinks that Burberry’s target market is quite extensive as it can range from the young adults ranging from 20 to 30 to a more mature market with age ranging from those above 30 to 65 years. It is observed that Burberry is also trying to target the fashion-conscious millennials as the company is moving towards digital marketing. Ahrendts’ strategy to control the design of their offerings in some of their partner countries would be viewed by Theodore Levitt as a company ...

Overview of the Case Study

Over the years, the Singapore government had been operating on a two airline policy that had promoted efficient interaction between the government-owned Singapore airline, and its national competitor, Silvertail Airlines. For about 10 years, the duopoly worked so well until 1990 when other competitors joined the airline industry, following the airline deregulation policies adopted by the government. Consequently, the share price of Silvertail Airline Company started changing due to the friendly services such as low cost charges offered by its major competitors. This wind of change prompted a transformation in the company’s board of directors, which was replaced ...

Problems

In this case study, the A&F had several issues one of them being criticism for the market segmentation strategies. That is the policy created a negative reputation for the company particularly to some of its customers. Secondly, Abercrombie and Fitch was viewed as a controversial company because it produced neither extra-large nor double extra-large cloth sizes, especially for the women. On the other hand, both sizes were available for men. Thirdly, the A&F faced a lawsuit in 2013 when it fired a Muslim female worker for putting on a hijab.

Analysis

The practice of such market exclusion led to some ...

Marketing Strategy

Red Bull organization is regarded as main energy drink provider that is distributing its products throughout the world. Red Bull is an international organization that is trying to market Red Bull Energy Drink. The mission of red Bull here is to enter into market of Hong Kong. Hong Kong is selected because it is located and China and China has successfully entered into the global market, and has provided several opportunities to international organizations to conduct their business in China. Further, China has also opened several platforms for businesses in order to facilitate them to enter into the Chinese ...

1.0 Introduction
Operating in a constantly changing business environment is a challenging task. Therefore, those organizations are most likely to develop and expand that take strategic initiative and avail opportunities available to them. However, the expansion could be international or regional where decision is made on the basis of target market and competing regions. This paper overviews case of Southwest Airline and proposes a marketing plan for expansion in a new market.
2.0 Overview of South West Airlines
South West Airlines is one of the largest low-cost airline in the world. The airline was founded on 1967 by Rollin ...

Marketing-Blue Ocean Case

Answer 1:
The case assigned to us for the purpose of answering a few questions talks about the concepts of innovation, blue ocean strategy, first mover and second mover advantages or disadvantages. The case also highlights four proposed strategies which organizations can follow to ensure success in the short and long run. We know that every business believes in carrying out innovation on a continuous basis. This is because competition in the business arena is increasing at a strong pace and in order to fight and win in the era of globalization; almost all organizations belonging to any industry ...

A&F has been heavily criticized by the public for the exclusionary policies applied to the market segmentation and employee relations. As the result, the company’s reputation was damaged and sales were down by 10% in 2013.
The exclusionary marketing tactics have been applied by A&F since 1992 when Michael Jeffries became CEO of the company. Under his management, A&F established a segmented target market with the target audience of young and good-looking customers who would like to pay a lot of money for higher quality clothes. At the same time, the company is not interested in selling clothes ...

Tetra Pak is a leading industry in the packaging and food processing industry. The company has utilized innovative strategies such as aseptic technology and integrated food processing machines into being a leader in innovation, providing excitement to its customers, and producing a wide range in offerings. The paper recommends some ways the company can use to segment its products, and at the same time market them. Factors to be considered during marketing would also be analysed. The importance of the environmental approach in Tetra Pak will be considered with an analysis of the importance of having a positive corporate image. In conclusion, the ...

Executive Recommendations Letter

The mission statement of Snapple Group is delineated in its company intention of being a domestic leader in the flavored beverage industry. Its reputable and established brand allows it to deliver beverages of superior quality to its existing and potential customers. As such, in order to achieve its mission, the company bases its operations on the following objectives:

Effective marketing

Strengthening its distribution channels
Establishing fruitful partnerships.
Investing in its employees and the communities the company operates in.
Using environmentally sustainable operations in its undertakings.
Implementing the best technology to minimize costs and sustain profits.
Core Competencies
An authentic brand with ...

Business Plan

Introduction
In the modern business environment any business whether a start-up or an existing business develops a plan to enhance the achievement of a competitive advantage and success in the market. As such, there are several factors that determine the success of a new or existing business, which can easily be referred to as the determinants of business success. It is essential to note that such determinants originate from within an organization and from external environment, which work together in determining the level of business success and competitiveness in an industry. The factors that are are not within the ...

Company Background

Webvan was an online grocery store that operated on credit and delivery basis. Webvan was founded in 1996, and it had its headquarters in California, Foster City (Delgado, 2001). It offered fantastic services as customers had their products delivered at their doorsteps thirty minutes after making a purchase. Its services were provided to about ten US markets, and they had an objective of expanding to 26 cities. The big dreams of this company were short-lived since it flopped in 2001 (Bensinger, 2015). Webvan ran out of cash as it ended up spending more than the sales it made, hence ...

Business Strategy Analysis

One characteristic attribute of the fashion industry is its predisposition to change; therefore, an innovative product may become irrelevant and lose market share within a short period. Consequently, this element necessitates for continuous product development coupled with market research to maintain a competitive advantage. In some industries, having a R&D department is a competitive edge, but in the fashion sector, it is a survival tool. These rapid changes in the industry are not limited to products only, as marketing tactics and other business strategies need to be constantly reviewed. The emphasis on customer engagement is increasing in this sector ...

A Tale of Two Markets: NYC Subway Line

Executive summary of the case
The case, “A Tale of Two Markets: NYC Subway Line” speaks about the various business establishment strategies applied by Lynne Lambert during her pursuit to establish her brand NYC Subway Line and the line of products used the New York Lifestyle based positioning. The case describes how Lynne tried to channel across the conventional distribution system of the apparel retail markets and tried to develop retail sales for her products in two different markets, the gift retail, and the apparel retail markets. The case study provides an elaborate detail of the competition, costing, distribution, ...

Summary

Hailey Coleman, a woman studying business at Ryerson wants to launch her own business motif Damn Heels. As a business student she knows she needs to do some research and analysis before she launch her business so she hired three business analysts, Michael Edminson, Osama Turch and Hyein Choie in order to get some recommendations and quantitative results for her business and the market she wants to aim in her venture. Mrs Coleman is thinking about developing foldable flat wear enclothes woman visiting South Bank London. Her idea is that women can rest up their feet in a night ...

According to Hao in the case Datavast Inc.: The Target Segment Decision, Datavast had been established five years ago to offer cloud-computing services. The firm had just adjustments to its original product and, therefore, the management felt it was the right time to gain penetration into the market using their refurbished product. However, the challenge that was eminent was the target market choice considering that the general manager was contemplating whether to focus on small-to-medium segments businesses that would be sensitive to the set prices or to focus on big corporations segment that allowed quite higher unit contributions.

Criteria That Will Be Used In the Decision Making Process

First, ...