Thailand Case Studies Samples For Students

International Business Emerging Markets

Advertisement is a form of promotion that is meant to communicate information about a product and is usually passed through the mass media. Mass media items include radio, television advertisements and posts in daily newspapers or magazines. For example, “Sugar & Spice & Everything nice” is an advertisement from “China Daily” that advertises Gingerbread to its readers. This advertisement uses the legal standard policy of product promotion by designing a good advertisement that fits the food and beverage industry advertisements. It also uses clear information about the Gingerbread and explains the target customers as being the children (China Daily, 2013).

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The case seeks to address a proposal of a new site for Intel’s Assembly Test factory. Of importance to this assembly test factory is the cost implications. In the collection of data for analysis of the possible locations, parts of Asia have been considered largely as they have in the past had the lowest operating costs compared to other sites in the world.

Background Facts

Company History
Intel Corporation began in 1968 and ventured into the production of semi-conductors. Later, the company developed the dynamic random access memory (DRAM) and commercially produced the microprocessor. In the subsequent years, the company was ...

International Financial Management

Answer-5)
All the money supply in the country is controlled by the Central Bank and it has a number of options to control it. The best of them is Open Market Operations (OMO). It will be used in this particular analysis. Let’s assume that Thailand’s central bank is looking for the ways to prevent the withdrawal of the funds from the country.
It is fully controlled by the government and the country. The country may issue government based T-Bills and securities of different maturities like 1 year, 6-Months, 2 years and others. This would help investors ...

Finance

1. What are the advantages Blades could gain from importing from and/or exporting to a foreign country such as Thailand?
ANSWER: The cost of rubber and plastics i.e. the basic inputs for Blades Inc. in Thailand is very cheap and by importing inputs from Thailand, Blades Inc. will get an opportunity to reduce its cost of production. The reduction in the cost of production will directly benefit the company in increasing its profits and the lower cost of production will also increase the competitiveness of Blades Inc. With the increased competitiveness, the company can beat its competitors. Not only ...

Thailand with a population of close to 70 million people and ranked 50th in terms of global land mass is a relative small country economically. On the brighter side of things it is the second largest economy in South East Asia, a member of the new tier. Over the last 45 years, the Thai economy has undergone a substantial transformation. Agriculture was the largest sector in terms of contribution to the GDP though there was an active contribution from the non agricultural sectors as well. The winds of change were seen during the early 1990’s when the Japanese took a labour intensive approach ...

Medical technology has increased rapidly in the past few decades and it is now a challenge for the human beings to understand and evaluate it realistically. Medicalization is to understand and treat a medical problem or a disorder, and it follows a theory that some miracles happen because of the medicine. Elizabeth Grosz in her article “Intolerable Ambiguity: Freaks as/at the Limit” refers Siamese twins as freaks who are sufferers of social ostracism. Medicalization is clearly depicted in the article with an example of Siamese twins, who were examined by various doctors to separate them, and finally they decided not to separate them ...

There are a few ways Blades can advantage from using forecasting methods in looking to expand their operations as Blades is an international roller blades manufacturer. Advantages that include a increase in the rate of return of investment in using the correct forecasting money creates baht-designated money inflows and afterward changes over them to U.S. dollars. Anticipating the conversion scale might permit Blades to settle on a forecasting opportunity that is apparently the most advantageous. Moreover, it is said that Blades might set up an auxiliary in Thailand. If this somehow happened to happen, benefits earned by this auxiliary ...

Q: Determine the annual effective financing percentage cost of the yen-denominated notes issued in each of the three scenarios in the Blades case for the future value of the yen.

Scenario 1: No change in value of yen
Scenario 2: 2% appreciation in the value of yen relative to Baht
Scenario 3: 3% appreciation in the value of yen relative to Baht
Q: Determine the probability that the financing cost of issuing yen-denominated notes is higher than the cost of issuing baht-denominated notes
As we may note from the above spreadsheet table, under all the three scenarios, the annual ...

Cross Cultural Management

The Case study presented here is that of a banking organization, Premuris Investments based in Southern California. The head of the organization, Marianne Whitaker is concerned about the behavior and performance of one of her financial advisors who is a Thai national hired only six months before. The employee named Pongpol Chatusipitak or ‘Moo’ as he liked to call himself did not appear to be motivated enough yet he was important to the company as he could generate substantial business from the large Thai community residing in California. Marianne tried to assess the possible reasons behind his behavior in ...

The Royal Bank of Canada had first tried to venture the financial market in Thailand in 1980. The bank’s ability to survive in third world country economy was limited. The authorities were skeptical about foreign bankers. Nonetheless, the interest rates were high, and the populations’ ability to pay was relatively small. In 1986, the bank had to close shop. The conditions were unbearable, and the bank could not cover the operating costs. The institution had not even become a fully-fledged firm before the unfortunate thing happened. They had been operating as a marketing outlet, an idea that had ...

Summary

- Initially a Thai manager managed the Regency Hotel.
- During its fifteen years of operation in Thailand, the Regency was considered one of the most prominent hotels in the country.
- Employees in the hotel were approximately 700.
- Employees enjoyed welfare benefits, above average salaries and job security.
- Every year the employees were awarded a bonus that was equivalent to four months salary. This was not dependent on the performance of the hotel.
- Sale of the hotel to the American chain made the Thai manager retire early.
- An American was ...

SWOT ANALYSIS:

Strengths:
- An old and successful brand name
- Experience of working in emerging markets
- Knowledge of developing or growing economies
- Good financial backing
- Diversified company
- The company is experience high growth in sales, net income, and earnings per share
- 38% Market Share in the oral care industry
- Full variety of oral care product – In 2009 alone, Cottle-Taylor was able to sell 46% of all tooth brush sold in India

Weakness:

- Margin of the company falls on low-end products
- Weak distribution network in ...

Introduction

Weak relationships among medical care workers are often found or evidenced by malpractices’ reports by some nursing and medical cases. Unresolved challenges often result to one group avoiding the other with the last persons becoming the troublesome individual or party. Kaluyu memorial hospital in Nairobi, Kenya has been experiencing a related scenario where there are conflicts and tension among doctors, nurses and other hospital employees most of whom avoid tasks given and even looking forward to the end of their shifts. The hospital has been incurring losses that result from the unhealthy relationship among staff members of the organization. ...

Answer 1)

AB Electrolux has put themselves into a comfortable position because of which they can develop global initiatives to reduce the manufacturing cost and increase the speed of product development. The single most important factor that will assist the entity is the location of their plants. Important to note, the company is having plants in China, Mexico, Hungary and Thailand, and because of widespread manufacturing activity of the company, it is able to deliver the appliances to the neighboring markets by upholding the cost efficiency. For instance, while the Mexican manufacturing units serve North American market, Thailand based unit serves ...

Cottle, initially based in Philadelphia, was started in the year 1815 as a company that originally manufactured hand- soap products (Quelch & Zalosh, 2012). It is a corporation that has been able to grow over an extended period, being able to gain a lot of market power and strength. The company has been able to operate as a multinational corporation with more than two hundred countries serving as its base. The company has been able to make huge profits and even gain a lot of capital revenue, to a tune of $11.5 billion, by the year 2009.

SWOT analysis

The cattle business ...

1. Licensing can be defined as a transaction in the external market, which is based on the sale of intellectual property and technology rights for a fee (Holmes, 2001). It is a non-equity method of international expansion, which is often chosen by the companies due to its relatively low cost and risk for the licensor. However, the main problem of licensing is a lack of control over the operation of licensees. It is especially important for Starbucks, as the right implementation of its “Starbucks Formula”, which is based on delivering premium products, motivating employees and creating a superior customer experience, is the key to ...

Human Resource Management Predicament in Multicultural Organization in China

The current business trends towards globalization require that organizations manage their human resources in a manner that enhances communication and integration of employees to increase productivity. The increasing globalization also implies that people can work in organizations in different localities from their origin, and thus, this has seen increment of intergroup differences within organizations. As companies seek to employ the best performing employees, cultural differences increase within these organizations because talented employees cannot theoretically and practically originate solely from the same culture or locality. The role of human resource management in such organizations is therefore quite challenging. Managing the diverse ...