Consumers Theses Samples For Students

ABSTRACT

Brand image or identity refers to the view or perception of a brand not only based on its offerings and services, but also on its values and culture as perceived primarily by consumers. Organizations may utilize brand image to accomplish its goals or objectives by structuring an image that is interesting and acceptable to customers. In recent years, one of the ways that organizations consistently market or advertise their brand involves social media. The primary objective of this research study is to explore best practices in social media marketing towards brand image or perception management. To obtain data, the researcher ...

Summary

Global automobile industry is growing with a very fast pace. Technological advancements are very common in this industry, as the disruptive rate has increased. An advancement will be implemented in such a way that it could lead to sustainable competitive advantage. Hybrid cars are one of the most significant technological advancement in the automobile sector. However, people still prefer fuelled cars for personal use due to many underlying reasons. Despite the many benefits attached to hybrid cars such as environmental friendliness, status symbol and fuel efficiency, people living in Indian geographical boundaries are less adaptable to it. This research makes an ...

Business

Restatement of Problem
The topic of consumer buying behavior has researched by a number of scholars, and each one of them has illustrated what are the possible factors that influence or guide consumer behavior. Therefore, when organizations plan their strategies to ‘guide’ consumers, they do so by studying these factors and using them to design and market their products or services. This involves the participation of all stakeholders in the planning and strategizing process. The stakeholders could include the design team, the production team, finance, marketing, purchase and stores to name a few, and it is the collective effort of ...

Business

What influences a consumer’s purchasing behavior? A few factors that come to mind are brand awareness, product knowledge, advertisements, and references. To understand the depth of this intrinsic behavior, this paper explores the various factors that contribute to a consumer’s purchasing pattern. A very powerful tool that guides consumer behavior is word-of-mouth advertisement. Barry L. Bayus, writing in a column in Journal of Advertising Research had this to say on the indirect effects of marketing; “The business community is well aware of the power of word-of-mouth on consumers, and they are also equally aware how catastrophic it can be if ...

Customer Inserts His/Her Name

Customer Inserts Tutot’s Name
- Introduction
- Background
The Chinese market is growingly rapidly. By the end of 2009, its population was at 1,334.74 million. This was an increase of 6.72 million people from the previous year. The income of urban households rose from RMB 10,493 to RMB 17,175 between 2008 and 2009.the expenditure on clothing among the urban households increased from RMB 801 to RMB 1,284 between 2005 and 2009. Therefore China is ranked as the world’s largest fibre consumer. Figure 1 below shows statistics of the country’s ...

Business

Thesis Statement
Consumer buying behavior has been researched a number of times and there are enough research papers available that focus on consumer buying patterns. This paper takes a different perspective to address what guides consumers to buy a product or service. The difference is that it is easy for marketers to understand what influences consumers today and work out strategies to address them. However, understanding what guides consumers is farther complex, and to understand this, a number of theories and articles by scholars are researched, and a few governmental efforts in place to guide consumers are evaluated and added to show how ...

Introduction

The role of packaging has actually changed due to the increasing changes in the preferences and wants of the consumers. It has also changed due to the increasing self-service and changing consumers’ lifestyle in a very global and intensely competitive environment (Deliya & Parmar, p. 2). Historically, the main purpose of packaging is to defend the product. At present, it is also being utilized as an instrument for increasing sales, attracting customers and communicating the brand to its consumers. More and more businesses are turning to packaging as a means of increasing sales. It has, indeed, become a tool of promotions. Packaging has ...

Management

Introduction and Thesis
A number of researches have been done in the field of consumer buying behavior, and consumer buying patterns. In order to understand what guides consumers, this paper takes a look at a number of scholarly articles published that discusses the points that guide consumers, and also conducts a qualitative research to understand from consumers what guides their purchase behavior. The emphasis is to understand how consumers are guided in their buying behavior. Marketers have gone to long depth to understand what influences consumers today and work out strategies to address them. It is easy to get carried away ...

Abstract

In the nowadays world, when the entire social environment is dominated by the commercial aspects and the advertising enters the intimacy of consumers, branding is increasingly significant and its approach is to influence consumers’ choices by creating positive associations and appealing to their emotional side for determining them to choose one brand over another. In this tight competition for market share companies have taken globally their strategies to position as good as possible their brands in the consumers’ mind, understanding that an international approach comes with a correct branding strategy. Although there is no receipt for a correct international branding strategy, ...

Business

Chapter 2
This section contains a literature map that outlines the areas of focus when organizations and marketers need to guide consumers. Each subheading contains the topic and the literature utilized and cited to substantiate the research.

Literature Map

Literature Review
According to Barry L. Bayus (1985) in Word of mouth: Indirect Effects of Marketing Efforts, communication plays an extremely important role in marketing, and marketers use communication to guide consumers. In other words, communications is the link between marketers and consumers and between consumers and their socio-cultural environments. Bayus says that marketers are well aware that socio-economic conditions influence ...

1. PREFACE

Today’s world is influenced by many factors such as globalization, cultural influences and the presence of the open market. Europe is a fine proof of this influence as it is more open for international business. Products from around the globe can be accessed by all types of consumers in the European market. Many find the European market more open to international businesses. Some find their successes in the European market through the use of good market analysis. Brooksbank (1991) notes that good market analysis is a key to the successful marketing plan;; it gives companies advice which will ...

Business

Approach & Methodology
The Project Plan
What guides consumer behavior is a complex question to answer, and it requires a lot of research. In order to do so, this paper involves both, qualitative and quantitative research methods. For the quantitative research, a number of scholarly articles, government white papers, magazine articles and newspaper reports, and blogs will be referred, and for qualitative research, interviews emphasising the importance of blogs, advertisements and word-of-mouth as ‘influencing agents’ will be addressed. Consumers today have the option to choose from a variety of products. Added to this are marketers who try to influence a consumer’s thought. ...

The perceptual process involves detecting stimuli in the environment. The stimuli in the surrounding can be detected by use of five senses which include; sight, smell, taste, touch and hearing. The five senses allow as interacting with the people and objects around us thus resulting to making up a conscious experience. The perceptual process leads to the creation of perception through the utilization of the five senses. The process cannot be into being without the surrounding or the people and objects that interact with human beings. In this case, Mistral products are the objects that have to interact with people. ...

Introduction

The work of marketing manager is one of most important in the company as particularly marketing management is concerned with shaping marketing mix of each of the products on offer, implementing both management and marketing strategies of the company. For the purposes of the following assignment we would like to discuss min-Dutch ovens, being produced by Paderno. Paderno was founded in 1925 and initially specialized on manufacturing and distributing aluminum pans and pots for households. According to the information, provided by the official website of Paderno in the USA (2013), nowadays Paderno is perceived as a leading international brand, selling ...

Business

Literature Review
This paper will use a qualitative approach to show the guidance consumers seek when they are confronted with a purchase decision-making. This study will examine and correlate the relationship between multiple variables such as family conflicts, family social support, peer influence and economic positions. Demographics that will be measured include age, income, marital status, and number of children. Ultimately all these factors contribute to a consumer’s buying behaviour, and it is important for organizations to focus on these variables before they draw a plan to guide consumers’ buying behaviour.
Depending on the group that is being interviewed, questions ...

Executive Summary

China is a very attractive gaming destination in the Asia Pacific region. This city attracts a large number of tourists and international visitors. It has also seen a rapid growth in the establishment of large gaming companies, ever since liberalization for gaming operators in 2002. This must have actually spurred economic growth, and boosted SMEs, which are the economic growth power engines. This paper explores the role of SMEs in an emerging economies, the role of manpower in SMEs, as well as understanding the key success factors of the SMEs in China.

Introduction

SMEs are the growth engines for any economy in the ...

The table above shows the results of nine different motivations that were included as “part 2” in the questionnaire, and were presented as “five-point” Likert scale questions measuring participants’ degree of consent. “1” represents a respondent from the survey, who agrees with the statement, and “2” represents the student who disagrees; therefore, the higher the mean result is, the more disagreeing with the survey statement the student is. The figures in the above mentioned table were calculated in order to find three main motivational factors that influence students to shop online. The results below show the prevailing motivations, which influence ...

Wal-Mart in Germany was a subsidiary of the Wal-Mart international. Wal-Mart international is a segment of the Wal-Mart incorporation. Wal-Mart has three segments, namely the Wal-Mart U.S., Wal-Mart International, and The Sam’s club. Wal-Mart ventured into Germany’s market in 1998. The reasons Wal-Mart chose to venture into Germany’s market was based on some interesting features about Germany. Germany is among nations in Europe with the largest economies. In addition, the country has a retail market bigger than any other countries in Europe. Consumers in Germany spend almost thirty percent of their total incomes in retail stores.
Wal-Mart employed ...

[University affiliation]
The Gulf war between Iraq and Kuwait in 1990-1991 led to an increase in petrol price and affected both The US and the EU negatively
The economic objectives of every nation are stabilization of the economy, keeping the level of inflation and unemployment below the target rate (Carbaugh, 2012, p.481). All of the governments pursue these goals given the large abundance of external factors that affect the macroeconomic policies of the state. The main concepts for the determination of economic growth are of course the growth of Gross Domestic Product, which is comprised of Aggregate ...

Capstone Project – Oral Presentation

The capstone project is a consultative report for Samsung Electronics which focuses on areas including management, time management, quality management, cost management, and risk management. In addition, the consultative report will consider how effectively the target organization performs in cross cultural settings with the aim of making improvements in domestics and international markets. This is important given the multinational nature of the target organization.

Samsung Electronics was started as an export business. Since then, it has transformed into an electronic giant, one of the biggest globally. The company specializes in semiconductors, digital appliances, system integration and memory. Samsung Electronics, a subsidiary ...

An Analysis of the Formulation of California Senate Bill

Chapter 5
Discussion
SB 4 is the first California law to address the issue of hydraulic fracturing or fracking for natural gas in California. The fracking method had been used in California for several years without any regulation (Freyman, 2014, p. 59). Therefore, the research studied the possible reasons the issue became a part of public conversation, and finally reached the agenda setting level of the California legislature. And, only that, the issue became law in California. Well simulation is the term used in SB 4 to describe three types of the procedure hydraulic fracturing, acid matrix stimulation, ...

Cancer is a mainstay health concern for health practitioners and bodies as well as the public in virtually every state and country. Despite the remarkable progress in addressing the issue, there are serious challenges facing the development of new drugs for cancer patients. Gilliland and Gary argued that the practice of developing new cancer drugs depends on a combined effort by the public and private investment and how they deal with various elements constituting the process (2012 p. 215). This paper seeks to enlighten the public on the business of developing new cancer drugs for cancer patients by examining the related ...

Chapter 5: Discussion and Conclusion

Chapter 5: Discussion and Conclusion

Determining the impact of media on the public’s idea of an ideal body is important so as to understand people’s behavior regarding their body image. By understanding people, especially women’s, behavior about their body image, possible future health and fitness problems may be prevented.
The survey shows that the majority of the survey respondents believe that the media should be regulated when it comes to promoting thin models. This shows that the respondents believe that the media is a very powerful tool of getting the message across; they believe that, in ...