[Writer Nаme] [Supervisor Nаme] [Dаte]
Introduction Ryanair is considered to be one of the most lucrative low cost and fare airlines in the world. Even though in 1991, the company was near to bankrupting but till1999 with drastic changes in strategy and promotion, the airline was able to recover back and became successful.
Moving from Bankruptcy to Profitable Airlines
Ryanair underwent serious losses from the year 1986 to 1991. One of the major reason for this was the strategy it had implemented of providing its customers with all the basic services but at low fare. The airline focused towards ...