Essays on Ambiance

Issues at Kaluyu Hospital: Case Study

1. The case of Kaluyu hospital highlights a slew of anomalies in organizational culture and practices that demoralize employees. First and the foremost, there is a lack of transparency in rewards and performance system. The credit of the patient care usually goes to the doctors despite the fact that nurses do all the work. The partnership of doctor and nurses, one of the fundamentals of quality care, is in trouble. Research reveals that these types of conflicts often lead to serious long-term issues. If it continues unabated, it is likely that the organization will witness high turnover, low job ...

MEMORANDUM

Re: Proposed changes in the marketing strategies. Recommendation: Avail the opportunities optimistically and with sustainability. Increase market share of Bakery Segment. For Dinner segment, come up with innovative ideas for the food items, ambiance of restaurants, and services in the restaurants. Come up with new and unique food menus frequently. Opportunities Available Panera Bread (PB) designs its strategy in such way that its brand becomes the best for selling fresh bread. Panera Bread is also popular as a casual restaurant with fast food. It provides high-quality food in a distinctive dining environment. The company managed to design extensive differentiation ...

Urban Parks in Central Business District

Vegetation is a key element in the continuation of life. It provides clean air, ground cover, and food for living things. Moreover, it plays the role of balancing the earth’s atmospheric temperatures. However, the urbanization of nations brought about depletion in forests as the workforce required more energy and fuel resources to propel its activities. In other places, the presence of arid areas made it hard for its inhabitants to reclaim lost land and improve. In the last one decade, there are concerns raised by different environmental bodies showing their concern towards depleting inhibitive conditions on earth, prompting ...

Introduction

Servicescape Booms and Bitner came up with the concept of servicescape. Businesses which are directed towards providing services to the customers directly must take the aspect of servicescape into account. Servicescape, by definition, would refer to the physical environment and the ambiance within which the service is received by the customers (Hoffman, Kelley, and Chung, 2003). The significance of servicescape has always been stressed by marketers because, in the case of organizations which offer service, there is nothing tangible which the customers can feel or touch. Service is an intangible concept and the customers can get an idea about ...

McDonald’s is the chain of fast-food restaurants. Its target is to make people happy while providing them tasty fast-food in the comfort atmosphere. This assay will discuss how McDonald’s realizes its target and servicescape. It provides the food for everyone: adults, children, men and women. All people are their clients, except the one, who doesn’t like junk food. Even for this kind of people, McDonald’s has many proposals: tasty ice-cream, drinks, salads etc. One more advantage of McDonald’s is that its food is cheap and accessible. And people don’t have to wait for ...

Analysis of Fogo de Chao Service Marketing

Abstract Contemporary challenges in the business environment are determined by globalization and the increasing complexity of the operations of organizations, which grow outside their national cultures. The effectiveness of marketing strategies for these organizations given high diversity and specificity of business in each of the countries is one of the important discussions in academic context. Service marketing is significantly different from a product for several reasons. To look at the challenges specific to service industry in a context of the international operation, this document analyzes the strategy of Fogo de Chao, Brazilian multinational company, operating steakhouse restaurants in the ...

It has to be reckoned that the Puritan Dilemma was one of the major religious issues that overshadowed the 17th century English society. The Puritans living in the country went on to face the dilemma that made them think of a viable way in which the Church of England could be saved. They were undecided about sticking by the system and endeavoring to reform the things needs from within. The people also pondered about the viability of separating themselves from the Church of England so as to be able to escape from the various acts of corruption and sins ...

In the contemporary recent era, McDonalds has acknowledged the biggest food chain of hamburgers and related fast food items. McDonalds assert that above fifty-eight million individuals fond of junk foods show their presence in the outlet and consume burgers and fries. The historical background of the company initiated in 1940 when two brothers namely, Richard and Maurice McDonald, inaugurated a restaurant in San Bernardino, California. During the year 1948, the “Speedee Service System” was introduced, which was considered as the principles of modern food chain globally. However, the company remained small-scale for another half decade (McDonalds, 2016). In April ...

Analysis of the Chipotle Mexican Grill Service

Introduction The purpose of this assignment is to conduct a multifaceted and complete analysis of the service, provided by the Chipotle Mexican Grill restaurant, operating in direct customer service in own physical space as well as catering. To narrow down this analysis and due to the limitation of the personal experience only to direct customer service in the restaurant, this document will look specifically at this aspect of the business. To better understand the proposition of the restaurant it is important to look at its business model. Founded in Delaware in 1993, today the organization operates over 2000 restaurants ...

Introduction

Food is a vast subject and encompasses from the simplest recipes to the most complicated flavors and ingredients. It can lead to a productive discussion about its nutritional value or the financial aspect of the food trade. Asian cuisine has always been intriguing for the West as Asia represents the eastern flavors of the world. It's a different style of cooking and the ingredients are very different from the regular European or American dishes. This paper evaluates a small Asian market, My Hoa Oriental Food Market, the kind of food it sells, their nutritional value and how dieticians can ...

A recent news article stating that the corporate is doing away with formal dress codes is a pointer to the fact that employees' attitude and job satisfaction is not solely linked with monetary aspects. Subtle factors as recognition, developmental opportunities, work ethics, and teamwork play as crucial morale boosters. It is for this reason that HR managers are adopting pleasing tactics as Flexi time, work-from-home options, and employees' socialization. Some employers have even gone to the extent of introducing 'fun while working' concept to steer away the mundane feelings that might stifle employees' morale and productivity. Succinctly, employees' work ...

Introduction

Rock Planet Restaurant is a fast food joint at the heart of London, buzzing with young peoples and rock lovers. The restaurant is owned by a group of famous musicians, who make appearances regularly to eat with commoners. Rock Planet thrives on the music, the price of food, buzz and simplicity. Within a year of its existence, the joint has risen to become a landmark in London, favored by tourists and young people.

Marketing mix – 7 Ps

Product Rock Planet Restaurant offers fast foods the American style; fries, burgers, salads, chicken, and ribs. In the event of a birthday, the restaurant offers a ...

Part. 1 Concept introduction and analysis

Introduction This report presents a proposal for a restaurant establishment in Clarke Quay in Singapore. The report provides an overview of the proposed location and the market trends identifying the suitability of the proposed concept. To achieve that, the proposal involves analysis of the target market and the financial prospects of the business deciding on whether the model is viable.

Restaurant concept

Generic strategy The restaurant will have a premium pricing given the target customers it will be serving in Clarke Quay. The customers are mainly professionals and visitors with substantial income to afford the premium price for the food items ...

The story, The Cask of Amontillado, is surely one of the finest works of literature even penned by a creative artist. This literary work by the stalwart author, Edgar Allan Poe, goes on to engage the avid readers and stirs them to the very core with the portrayal of sheer horror that marks the end of the story. This story is about the theme of revenge and shows the male protagonist who is also the narrator of the story trap another character named Fortunato. ““The Cask of Amontillado” remains one of Poe’s most popular short stories and a ...

Introduction

There can be no denial of the fact that in the age of technological boom and globalization, the domain of media and the Internet have come to majorly influence the domain of communication. Indeed, a sea of change has come about in the mode of communication as it is mostly dependent on technology in the present era of ICTs. (Rothkegel & Ruda 2012) But, apart from the predominance of technology mediated communication among people of the world and dissemination of information all over, the world of media and the Internet has come to revolutionize the domain of inter-cultural communication in ...

The name of the business will be “Mr. Sheeda.” It is a fictitious comic character that, and the name is of this character. This name has been used to form unique associations with the business name. The name has its origin from one of the workers working at a Desi Restaurant. Mr. Sheeda is a unique name and is not used by any other business corporation operating in New York State. It will be checked from the “Division of Corporations, State Records, and UCC.” This division is a subset of Department of States of the State New York. It ...

Implementation of Compensation and Benefit System

Compensation relates to paying someone an amount or in kind in return for work done for you. In an organization, it refers to the sum an employer provides to its employee for doing the work. The compensation is rendered as a result of industry's trends, job description, competition from close substitutes, etc. A compensation package comprises of not only monetary payments but in-kinds also to have a claim on goods and services offered by the firm (Buhl, 1989). These benefits, as well as other non-compensation systems, are used to motivate employees and generate benefits from leveraging their capabilities in ...

The film, A Brand New Life (2009), directed by the celebrated cinematic artist, Ounie Lecomte, is a South Korean work that can surely be deemed as a fine work of art. The film is one of the best examples of the cinematic work directed by a woman director as the filmmaker exudes her aesthetic quintessence and perfect use of the cinematic techniques to leave a lasting impression in the minds of the avid audience. This is a very sensible film about this 9-year old girl who is left at an orphanage by her father who has remarried. Before coming ...

Similarities between Bar Louie and Soggy Bottom

In evaluating the busiest days within the week, both BL and SB exhibit being patronized with more customers on week-ends, especially starting on a Friday night until Sunday. The only difference is that SB is closed on Sundays which give a competitive advantage to BL who continues to offer food and services on that day. Concurrently, there are also similarities in designing strategies to attract clientele, especially during lean times. As observed, both BL and SB offer similar attractions such as weekly trivia, gourmet burgers, and large beer as well as cocktail menu. From the observation, it could be ...

It needs to be reckoned that literature goes on to mirror the society and the culture. Innumerable examples can be cited where the authors have delved into the socio-cultural or socio-economic factors of the world around in their texts through their creative eyes. Now, after the Second World War, the literature of the world saw the responses of the creative artist catering to the needs of the post-war era that encompassed human existence with all its surmounting effect. One can take into consideration the works of the stalwart poet, T.S. Eliot, who engaged in exploring the socio-political dynamics during ...

Introduction

The field of Information technology has been developing in the recent past at a very fast speed. Information Technology not only makes work easier and more convenient but also ensures that there is safety and accuracy. Information Technology is being applied in almost every part of our daily lives. A smart home is one example of how technology can be used to make work easier and life more comfortable. In our study we are going to consider a smart home or automated home where almost everything is automated. In a smart home, the lighting system, ventilation and air conditioning system, opening and ...